Core Viewpoint - Haidilao International Holding Ltd. reported a decline in customer traffic and table turnover rates in the first half of 2025, attributed to intensified competition and changing consumer demands, despite achieving significant revenue and profit figures [2][3]. Financial Performance - In the first half of 2025, Haidilao achieved a revenue of 20.703 billion yuan and a net profit of 1.755 billion yuan, with core operating profit at 2.408 billion yuan [2]. - The total number of customers served reached nearly 190 million, with an overall table turnover rate of 3.8 times per day [2]. Restaurant Operations - As of June 30, 2025, Haidilao operated 1,363 restaurants, including 1,299 in mainland China and 23 in Hong Kong, Macau, and Taiwan, along with 41 franchised locations [2]. - The company opened 25 self-operated restaurants and 3 franchised restaurants in the first half of 2025 while closing underperforming locations as part of its "Woodpecker Plan" [2]. Franchise Strategy - Since opening its franchise model in 2024, Haidilao has validated the feasibility of this approach, focusing on quality and brand consistency across franchise and self-operated locations [3]. - The company aims to support the development of multiple brands alongside its main brand, enhancing its growth strategy [3]. Innovation and Customer Experience - The "Different Haidilao" initiative focuses on enhancing customer experience through personalized services, regional product offerings, and innovative dining environments [4][5]. - The company has introduced themed menus and regional specialties to cater to local tastes, such as seasonal dishes in various provinces [4]. Multi-Brand Development - Haidilao's "Pomegranate Plan" has led to the establishment of 126 additional restaurant brands, with significant revenue growth from these new ventures [6]. - The company reported a 227% year-on-year increase in revenue from other restaurant brands, totaling 597 million yuan [6]. Digital Transformation - Haidilao has been advancing its digital capabilities, with over 200 million members in its loyalty program, enhancing operational efficiency and customer engagement [7][8]. - The company is integrating digital technologies to streamline management processes and improve decision-making across its restaurant network [8]. Future Outlook - Management expresses confidence in overcoming current challenges and aims to enhance dining experiences, diversify operations, and explore acquisition opportunities to enrich its business portfolio [8].