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千车驰骋新浪潮 水韵宿城绘新篇 2025泛长三角自驾游产业发展大会绘就交旅融合发展新图景
Yang Zi Wan Bao Wang· 2025-10-17 07:20
本次活动由中国旅游车协会指导,江苏、上海、浙江、安徽、宿迁省市旅游协会、宿城文旅集团联合主 办,宿迁市牛角文化产业发展有限公司、宿迁市朱海文化产业发展有限公司及江苏新华日报传媒有限公 司承办。作为一场汇聚行业目光的盛会,活动以凝聚力量、共谋未来为使命,携手探索自驾露营产业的 新模式与新路径。它不仅推动长三角乃至华东六省一市自驾游及房车露营新业态的高质量发展,更通过 信息互通、资源共享、游客互送与合作共赢,为宿城文旅注入澎湃动能,让这座水韵之城在金秋时节绽 放出无与伦比的活力与魅力。 宿城区委副书记、区长封其兵代表宿城致欢迎词。他表示,近年来,宿城锚定建设长三角知名生态休闲 旅游名城目标,以水韵为底色,以自在为主题,精心打造了一批文旅地标,先后获评首批国家文化产业 赋能乡村振兴试点,省级全优旅游示范区、农文体旅融合速度越来越快,"水韵天成 自在宿城"的名片 越来越响。宿城将以此次活动为契机,抢占长三角农文旅一体发展机遇,打造朱海自驾游营地等一批高 品项目,持续擦亮宿城的文旅品牌。他邀请大家带上亲朋好友,游项王故里,品酒都佳酿,赏水城风 韵,与宿城来一场美丽的邂逅。 江苏省旅游协会会长朱银生在致辞中表示,自驾游产 ...
石家庄房车露营大会:汇聚七大业态体验项目
Zhong Guo Xin Wen Wang· 2025-08-29 03:52
Group 1 - The third Shijiazhuang RV Camping Conference commenced on August 28, showcasing seven major experiential projects [1][6] - The event is a key cultural and tourism integration activity for the 9th Hebei Province Tourism Industry Development Conference, promoting the "So Close, So Beautiful, Weekend in Hebei" tourism brand [3][6] - The conference will last until August 30 and includes various themed activities such as high-quality development seminars for the RV camping industry and a lawn music festival [6][7] Group 2 - Hebei is accelerating the integration of "cultural tourism +" across multiple industries, providing a high-quality platform for camping enthusiasts and injecting new momentum into the Shijiazhuang RV camping industry [7]
南京国展中心“日展+夜市”3天交易额破亿元
Nan Jing Ri Bao· 2025-07-08 03:38
Core Insights - The 2025 Third Long Triangle (Nanjing) Tourism Equipment Expo and the 38th Nanjing RV Camping Expo took place from July 4 to July 6, attracting significant attendance and generating over 100 million yuan in sales [1] - The event featured an exhibition area of 30,000 square meters, showcasing over 100 subcategories across five major sectors, providing a comprehensive experience for camping and RV enthusiasts [1] - The "HI Beer Camping Market" held from July 4 to July 5 included live sports broadcasts and various entertainment options, enhancing the overall visitor experience and contributing to the summer economy [2] Group 1 - The expo combined daytime exhibitions with nighttime markets, innovatively integrating cultural, commercial, tourism, and sports elements [1] - The event attracted approximately 35,000 visitors over three days, with around 150 RVs and various cultural and camping products sold [2] - High-tech products such as digital postcards and AI tour guide systems were showcased, enhancing the tourism experience [1] Group 2 - The nighttime market featured live broadcasts of local sports events, drawing in crowds for food, drinks, and entertainment [2] - Nearly 60 RVs were set up for overnight camping, allowing visitors to experience the RV lifestyle firsthand [2] - The expo highlighted the growing trend of outdoor and camping activities, reflecting a shift in consumer preferences towards experiential tourism [1][2]
德国十年与房车旅行:在不确定的世界里,活成自己
Hu Xiu· 2025-05-21 09:01
Group 1 - The RV camping industry in Germany is a niche market that has been growing, with a strong cultural presence and community engagement [19][20]. - The Düsseldorf International Caravan Show is a significant event that reflects the industry's trends and consumer interests, showcasing the vibrancy of the RV market [19]. - The industry is characterized by a high level of standardization and organization, as seen in the meticulous planning and scheduling required for activities such as haircuts and medical appointments [12][13]. Group 2 - The high welfare system in Germany provides substantial support for families, including monthly allowances for children and generous parental leave policies [29][30]. - The cultural differences in work-life balance are evident, with German labor laws strictly regulating working hours and ensuring employees take their entitled vacations [45]. - The RV camping lifestyle promotes a sense of freedom and connection with nature, appealing to those seeking a more fulfilling and enjoyable way of life [53][55].
拓展汽车消费市场,房车露营大有可为
Core Viewpoint - The rise of RV camping in China is becoming a significant trend, driven by changing consumer lifestyles and preferences, with government policies supporting this growth [3][4][6]. Group 1: Market Growth and Consumer Trends - The RV market in China is projected to exceed 108.49 billion yuan in 2024, with continued growth expected in 2025 [6]. - Diverse consumer groups, including young people, families, and retirees, are increasingly seeking personalized and flexible travel experiences through RV camping [6][11]. - Popular tourist destinations like Hainan and Jiangnan are witnessing a surge in RV camping, with local RV camps experiencing high occupancy rates [3][5]. Group 2: Government Policies and Support - Multiple government initiatives have been launched to promote RV camping, including the "Action Plan for Promoting Consumption Upgrades" and various local policies aimed at enhancing RV tourism infrastructure [4][5][10]. - The Ministry of Commerce and other departments have emphasized the importance of developing the RV camping sector as part of the broader automotive and tourism market [4][10]. Group 3: Infrastructure and Service Challenges - Despite the growth, the RV market in China is still in its early stages compared to mature markets in Europe and the U.S., with significant gaps in infrastructure and service quality [7][8]. - Many RV camps lack essential facilities such as water, electricity, and proper management, which affects the overall consumer experience [7][8]. Group 4: Cultural Development and Future Outlook - Cultivating a culture around RV camping is essential for its long-term success, requiring increased public awareness and government support [9][11]. - The RV camping market is expected to experience rapid growth in the next 3 to 5 years, with a potential leap in development in the following 5 to 10 years [11].
以“露营+”重构旅游生态 ——这个“五一”,千辆房车下扬州
Xin Hua Ri Bao· 2025-04-30 23:43
Group 1 - The "Camping + " model is being used to reconstruct the tourism ecosystem in Yizheng, with two high-quality RV camping sites established, one covering 40 acres with 50 parking spaces and the other 30 acres with 40 parking spaces, receiving 4,000 visitors annually [2] - The RV camping activities have generated over 100 million yuan in consumption over the past three years, indicating a significant economic impact on the local area [1] - A local RV manufacturer highlighted that 1 in every 10 RVs in the country is produced in Chenji, showcasing the region's manufacturing capabilities and adaptation to domestic consumer needs [2] Group 2 - The event "Thousands of RVs Descend on Yangzhou" attracted over 500 RVs and guests, with expectations of thousands more during the May Day holiday, reflecting the growing popularity of RV camping [1] - The event featured a 10,000 square meter exhibition area with interactive projects such as RV test drives, equipment exhibitions, and tourism route releases, promoting the RV camping experience [1] - Local tourism offerings include unique dining experiences like the "Whole Goose Feast" and specialty teas, enhancing the appeal of RV camping in the region [1]