本报讯(记者付奇)2月24日晚，依托"自驾甄选"平台监测数据，江苏省自驾游协会联合相关智慧文旅平 台及全省13个设区市自驾俱乐部、文旅单位发布《2026春节江苏省自驾游市场大数据分析》，覆盖入苏 客源、出苏目的地、出行方式、目的地动机、发展趋势等多个维度，对自驾游客进行全方位"画像"。 总体来看，春节假期，江苏自驾游市场呈现"高占比、高流量、高增长"的鲜明特征，自驾出行占全省公 铁水空总出行量近80%。全省高速公路日均出口流量维持在342万—359万辆，同比增长4.5%，较平日增 长44%，刷新春节假期路网流量历史纪录。 省外入苏自驾来源地TOP10依次为安徽、上海、山东、浙江、河南、广东、北京、河北、辽宁、山西。 江苏人出省自驾TOP10目的地分别为浙江、安徽、上海、江西、福建、广东、山东、湖南、河南、湖 北。其中福建闽东闽南、广东潮汕地区凭借独特的文化与美食魅力，成为江苏游客长途自驾的热门之 选。 从年龄结构来看，江苏自驾游客中90后成为绝对主力，占比达42.5%，同比提升5.8个百分点。这类客群 更偏好小众目的地和定制化线路，对非传统热门景点接受度高，且善于通过短视频分享出行体验；80后 占比31.2% ...

转自：扬子晚报 这个马年超长春节假期，国内自驾南方避寒与返乡探亲双向驱动，更多人喜欢开车"一路向南"；出境游 最热门目的地依次为澳大利亚、新西兰、西班牙，很多冷门小众城市被中国游客探索……2月23日，全 球自驾游平台租租车发布《2026年春节全球自驾游报告》，《报告》指出，受假期时间较晚、拼假便利 等因素影响，2026年春节期间自驾游市场呈现"量价齐升"的活跃态势，国内租车订单同比增长13%，国 际租车订单同比增长超16%。整体出行规划凸显"提前出发、集中返程"的高效特征。 国内自驾迎南方避寒与返乡探亲双线高峰 随着国际航线持续增长、签证政策便利化以及假期延长，春节出境自驾游迎来显著增长，订单量同比增 长16%。出行高峰提前至2月8-10日，凸显游客利用节前时间"错峰出行"的智慧。热门目的地依次为： 澳大利亚、新西兰、西班牙、挪威、意大利、泰国、阿联酋、马来西亚、土耳其、英国。 "探亲+旅游"模式兴起成为今年最大亮点。《报告》数据显示，先后完成"国内自驾探亲"与"出境自驾 游"的双重行程用户同比增长68%。这类游客通常选择先出国旅行，再回国与家人团聚，或反向安排， 实现"一次假期、双重体验"。 远程与小众目的 ...

Core Viewpoint - The Chinese Ministry of Transport is focusing on enhancing service consumption in the transportation sector, particularly through the promotion of self-driving tourism and the development of high-quality travel routes to stimulate economic growth and consumer spending [1][2]. Group 1: Self-Driving Tourism Development - Self-driving tourism has emerged as a new consumption hotspot, with many highways becoming popular tourist destinations, fulfilling public demand and boosting consumption [1]. - The Ministry plans to create a series of long-distance, cross-regional, high-quality self-driving tourism routes, improving road service capabilities and enhancing travel experiences [2]. Group 2: New Consumption Models - The Ministry is collaborating with other departments to develop innovative tourism products, such as "service area + tourism" and "bridge + tourism," which effectively stimulate related sectors like car rentals and camping services [2]. - There is a focus on supporting new consumption formats along travel routes, including self-driving camps, rental facilities, boutique accommodations, and themed dining [2]. Group 3: Growth of Rental and Night Tourism - The small and micro car rental market is expected to grow at an annual rate of approximately 15% during the 14th Five-Year Plan period, with efforts to enhance service networks and improve rental conditions [3]. - The Ministry is also working on measures to promote the night cruise economy and expand yacht consumption, with a target of 9,850 registered yachts by the end of 2025 [3]. Group 4: Expansion of Automotive Aftermarket Services - The automotive market in China has seen continuous growth, with a vehicle ownership of 366 million, leading to increased demand for aftermarket services like car modifications and rentals [4]. - The Ministry of Commerce is implementing measures to extend the automotive consumption chain, including pilot programs for automotive circulation and promoting automotive cultural events [5]. Group 5: Event Economy Development - The development of the event economy is a key focus, with efforts to enhance sports event services and innovate economic models to sustain growth in this sector [6].

Core Insights - The "Third Silk Road Highway Travel Conference" was successfully held in Yang County, Shaanxi Province, focusing on the theme of "Silk Road Self-Driving, Habitat of the Red-crowned Crane, Integration of Transportation and Tourism" [1] - The event attracted over 170 participants from 16 provinces, including self-driving tourism associations, transportation service agencies, cultural tourism enterprises, and experts [1] Group 1: Industry Leadership and Collaboration - Liu Yiye, Deputy County Mayor of Yang County, and Wang Xinyu, Vice President and Secretary-General of the Shaanxi Tourism Association, issued an investment tourism invitation to self-driving tourism peers [2] - Song Lei, Secretary-General of the China Tourism Vehicle and Ship Association, emphasized the critical role of self-driving tourism in regional cultural and tourism resource integration and called for deeper collaboration and standardization [3] Group 2: Keynote Speeches and Innovations - Expert Ju Rongyun discussed the transformation of highway service areas into scenic and localized composite services, proposing a comprehensive service system for self-driving tourism [7] - Gui Bin, President of the Shaanxi Self-Driving and RV Camping Association, presented the "National Journey" concept, advocating for a shift from resource-driven to culture-driven self-driving tourism [10][12] Group 3: Consensus and Ecological Initiatives - Representatives from 16 provinces jointly released the "Qinling Ecological Civilization Tourism Declaration," promoting ecological priority, low-carbon travel, and responsible tourism practices [13] - The declaration aims to establish a shared ecological value recognition and demonstration standards within the self-driving tourism industry in the Qinling region [13] Group 4: Product Development and Strategic Collaborations - The "Silk Road International Self-Driving Core Segment" standardized product was launched, aiming to transition self-driving tourism from "single-point organization" to "systematic operation" [15] - A cooperation agreement was signed between the Yang County Cultural and Tourism Bureau and the North China Eight Provinces and Two Cities Self-Driving Tourism Association [18] - The conference also released a 2025 self-driving tourism recommendation list covering nine categories, including destinations and camping sites [19]

Core Insights - The demand for self-driving travel during the Spring Festival is expected to surpass the peak seen during the National Day holiday in 2025, with outbound self-driving bookings increasing by 17% compared to the same period last year [1] - The domestic self-driving travel market has shown resilience, with travel volumes consistently exceeding those of the same period in 2024, driven by a longer holiday period and accumulated travel demand [3] Group 1: Travel Trends - The Spring Festival travel peak is anticipated to start earlier, with a significant concentration of departures expected on February 7, followed by additional peaks on February 11 and 13, culminating in a concentrated travel period from February 14 to 15 [4] - This year, travelers are focusing on efficient use of their holiday, with a concentrated return on February 22, indicating a trend of "full enjoyment throughout the trip and concentrated return" [4] Group 2: Booking Characteristics - The overall self-driving travel during the Spring Festival is characterized by "delayed bookings" and "longer rental periods," with the booking peak expected to be about a week later than last year, and average trip lengths extending to nearly 7 days [5] - There is a clear distinction between "return home" and "tourism" flows, with popular return destinations including Chengdu, Fuzhou, and Wuhan, while tourism-focused travelers prefer combined travel methods of "plane/train + rental car" to cities like Guangzhou and Sanya [5] Group 3: Outbound Travel Demand - Popular outbound self-driving destinations during the Spring Festival include New Zealand, Australia, Norway, and Italy, with the southern hemisphere and northern European countries particularly favored by self-driving enthusiasts [6][7] - In Australia and New Zealand, self-driving demand has surged, with a month-on-month increase of approximately 30% since late 2025, leading to inventory shortages for popular vehicle models [6] - Norway has seen a 21% year-on-year increase in self-driving demand for the Spring Festival, with some popular vehicle models requiring bookings over two months in advance due to high demand [7]

Group 1 - The core viewpoint of the article highlights the significant increase in self-driving travel bookings for the upcoming Spring Festival, with Guangzhou emerging as the top travel destination [2] - The domestic self-driving travel market has remained active since the National Day in 2025, with travel volumes consistently exceeding those of the same period in 2024 [2] - The extended Spring Festival holiday in 2026 is expected to create a "red opening" for the self-driving travel market due to accumulated travel intentions and long holidays [2] Group 2 - The characteristics of self-driving rentals this year include "delayed bookings and longer rental periods," with the average trip extending to nearly 7 days [4] - Popular return destinations include Chengdu, Fuzhou, Dongguan, and others, while tourist destinations are concentrated in Guangzhou, Chengdu, Kunming, and more [4] - The preference for combined travel methods, such as "plane/train + rental car," is increasing among travelers [4] Group 3 - The demand for outbound self-driving trips remains strong, with popular destinations including New Zealand, Australia, Norway, and others [5] - The self-driving demand in Norway has increased by 21% year-on-year, and Turkey has seen a more than 80% increase in bookings following the introduction of a visa-free policy [5] - The market reflects a dual trend of "ice and fire," with southern hemisphere destinations attracting families and northern Europe appealing to younger travelers [5] Group 4 - Guangdong's cultural and tourism advantages are highlighted, with its warm climate and well-developed road network making it a key destination for self-driving trips during the Spring Festival [6] - Guangzhou serves as a major transportation hub and tourist destination, linking self-driving routes within the province and surrounding areas [6] - The dual characteristics of "returning home + nearby travel" are evident in places like Dongguan, attracting many short-distance self-driving tourists during the festival [6] Group 5 - As the Spring Festival approaches, the self-driving travel market is expected to continue its upward trend, with multiple domestic and international routes anticipating a peak in bookings [7]

Group 1 - The core viewpoint of the articles highlights a significant increase in self-driving travel demand during the upcoming Spring Festival, with outbound self-driving bookings rising by 17% compared to the same period last year, and overall expectations to surpass the peak seen during the National Day holiday in 2025 [1] - The trend of "early departure" is noted as a prominent feature for self-driving travel this Spring Festival, influenced by the later timing of the holiday and an additional day off, leading to a "slow booking" and "long rental period" characteristic [1] - Popular return destinations for travelers include cities like Chengdu, Fuzhou, Dongguan, Jieyang, Guiyang, and Wuhan, while tourists seeking leisure prefer a combination of "flight/high-speed rail + rental car" to destinations such as Guangzhou, Chengdu, Kunming, Sanya, Haikou, Beijing, Xi'an, Dali, Shanghai, and Xishuangbanna [1] Group 2 - Popular outbound self-driving destinations during the Spring Festival include New Zealand, Australia, Norway, Italy, Spain, Thailand, UAE, Iceland, Malaysia, and Turkey, with a notable preference for summer destinations in the Southern Hemisphere and Northern European countries known for their auroras [2] - In Australia and New Zealand, self-driving demand has surged significantly, with a reported 30% month-on-month increase in self-driving demand for both countries as the travel season begins and more flight routes resume [2] - Norway and Iceland are also experiencing a new wave of tourist influx, with Norway seeing a 21% year-on-year increase in self-driving demand for the 2026 Spring Festival, leading to a shortage of popular vehicle models that require bookings over two months in advance [2]

Core Insights - The demand for self-driving trips during the Spring Festival is expected to surpass the peak seen during the National Day holiday in 2025, with outbound self-driving bookings increasing by 17% compared to the same period last year [1] - The domestic self-driving travel market has shown consistent activity, with travel numbers remaining above those of the same period in 2024, driven by a longer holiday period and accumulated travel demand [1] Group 1: Travel Trends - The peak travel period for self-driving trips is anticipated to start earlier, with a significant surge expected on February 7, followed by additional peaks on February 11 and 13, culminating in a concentrated travel period from February 14 to 15 [2] - Travelers are focusing on efficient use of their holiday time, with a concentrated return on February 22, indicating a trend towards "full enjoyment throughout the trip and concentrated return" [2] Group 2: Travel Duration and Patterns - The overall domestic self-driving travel is characterized by longer booking periods and extended rental durations, with average trip lengths increasing to nearly 7 days due to the later timing of the Spring Festival and an additional day off [3] - There is a clear distinction between "return home" and "tourism" travel flows, with popular return destinations including Chengdu, Fuzhou, and Dongguan, while tourism-focused travelers prefer combined travel methods such as "plane/train + rental car" [3] Group 3: Outbound Travel Popularity - Popular outbound self-driving destinations during the Spring Festival include New Zealand, Australia, Norway, Italy, Spain, Thailand, UAE, Iceland, Malaysia, and Turkey, with a notable increase in demand for destinations in the Southern Hemisphere and Northern Europe [5] - In Australia and New Zealand, self-driving demand has surged by approximately 30% since December 2025, driven by the peak travel season and increased flight availability [5] - Norway has seen a 21% year-on-year increase in self-driving demand for the Spring Festival, with some popular vehicle models requiring bookings over two months in advance due to high demand [5] Group 4: Market Dynamics - Following the announcement of visa-free travel to Turkey, self-driving bookings for the country surged by over 80% compared to the previous period, reflecting a growing interest among Chinese travelers [6] - The market is witnessing a dual trend of increased interest in both sunny Southern Hemisphere destinations and unique experiences in Northern Europe, indicating a diversification in travel preferences among Chinese self-driving tourists [6]

Core Insights - The domestic hotel booking popularity on January 1st has increased over three times compared to the same period last year [1] - Travelers visited 698 cities domestically and over 800 cities internationally, with more than 200 domestic cities seeing hotel stays [1] - January 1st marks the first holiday after Hainan's customs closure, with the tourism market in Hainan experiencing a doubling in activity [1] Hotel Booking Trends - The data from Qunar indicates that the number of flight tickets to Haikou on January 1st ranked among the top ten nationwide [1] - The popularity of self-driving tours around Hainan has surged, with Haikou and Sanya ranking as the top two destinations, showing significant year-on-year increases of 81% and 96% respectively [1] - Almost all cities and counties in Hainan welcomed more travelers compared to last year on January 1st [1] Popular Destinations - The most popular destinations for hotel stays in Hainan include Sanya, Haikou, Wanning, Lingshui, and Wenchang [1]

Core Insights - The Chinese micro car rental market is projected to grow at an annual rate of approximately 15% during the 14th Five-Year Plan period [1][2] - The Ministry of Transport identifies key growth areas in transportation consumption, including yacht and cruise services, which are expected to see significant development [1] Group 1: Micro Car Rental Market - The total number of micro rental cars in China has reached 4 million, indicating rapid growth in this sector [2] - The Ministry of Transport plans to address current challenges in the micro car rental market by enhancing vehicle supply during peak times and optimizing rental services at transportation hubs [2] Group 2: Yacht and Cruise Services - The number of newly registered yachts in China has been growing at an annual rate of over 40% for the past three years, indicating a shift towards more accessible yacht consumption [1] - The Ministry of Transport, in collaboration with the Ministry of Culture and Tourism, is implementing measures to promote cruise transportation and tourism services [1] Group 3: Self-Driving Tourism - Self-driving tourism has emerged as a new trend, with many roads becoming popular tourist destinations, contributing to consumer demand and enhancing service quality [2] - The Ministry of Transport aims to improve the highway service system and develop a series of cross-regional, distinctive self-driving routes [2]