为一场演出沸腾，为一次赛事呐喊，为一个展览驻足，为一场讲座奔赴——跨越山海来到北京，拥抱这座城的古往今来、沉浸这座城的生命脉动，诗和远方 有了鲜活的注脚。 沿着习近平总书记指引的方向，北京坚持以文商旅体展深度融合为引擎，不断激发城市创新活力，为全球超大型城市的可持续发展提供了"北京实践"，贡献 了"中国智慧"。 北京中轴线赓续文脉、重塑风貌，引得游客拍照留念。 本报记者 武亦彬摄 一座城，文化遗产从"出圈"走向"长红" "历史文化是城市的灵魂，要像爱惜自己的生命一样保护好城市历史文化遗产。"这是习近平总书记考察北京时提出的重大命题，面对这一时代命题，北京交 出了一份集"保护""活化"与"共生"于一体的精彩答卷。 立春时节，先农坛里格外热闹，来自五湖四海的游客沿着昔日古人的"亲耕路线"，漫步于一处处古建院落，祈愿新年风调雨顺。 随着"北京中轴线——中国理想都城秩序的杰作"成功列入《世界遗产名录》，位于先农坛的北京古代建筑博物馆变"大"了——从2024年底庆成宫开放，到 2025年底北京育才学校先农坛原校址交接，先农坛内坛区域和外坛庆成宫区域恢复贯通，历史格局与风貌进一步恢复。 如今，从观耕台东侧通往庆成宫院落的 ...

Core Viewpoint - The 30th National Photography Art Exhibition is being held in Shanghai, marking the first time this prestigious event has taken place in a commercial space, enhancing the cultural experience in the city during the Spring Festival [1] Group 1: Event Overview - The National Photography Art Exhibition, organized by the China Photographers Association, is the oldest and largest national photography event in China [1] - The exhibition is located in a bustling commercial complex, representing an innovative exploration of the integration of culture, commerce, tourism, and sports in Shanghai [1] Group 2: Artistic Impact - The showcased photography works focus on social changes, diverse lifestyles, and the beauty of nature, enriching the commercial space with cultural depth and artistic style [1] - The exhibition aims to make aesthetic experiences a part of everyday consumption for visitors [1] Group 3: Community Engagement - A photography sharing event titled "Encountering Art, Confessing to the Era" is scheduled for February 14, featuring selected photographers from the exhibition who will share their creative insights and engage with the audience [1] - Additionally, a themed photography exhibition titled "Half Ma Su River, Wonderful Putuo" will be presented, featuring 80 works that vividly depict the vitality, ecological background, and warmth of life in the Putuo District [1]

北京商报讯（记者 和岳）2月3日，北京海淀区2026年春节文化活动新闻发布会召开。记者从会上了解 到，海淀区聚焦"文商旅体展"深度融合，精心筹备了一系列兼具传统年味与时代气息的春节文化活动。 春节期间，全区各级各类群众性文化活动约120场次、营业性演出149场次，联动区内文博场馆推出近30 项主题展览与体验活动。 2月10日至3月3日期间，海淀区将举办2026"三园同庆"新春游园活动，联动圆明园、同庆街、畅春新 园、颐和园东宫门等三山五园核心区域，围绕马年生肖文化、三山五园历史文脉与新春节庆氛围，打 造"一园一主题、一街一特色"的差异化布局。 此外，2026年新年音乐会将于2月12日、13日上演。音乐会串联"世界与我""时光与我""海淀与我"三大 篇章，用递进叙事融合经典旋律、集体记忆与本土文化；2026新春・海淀书香庙会主会场设在海淀大融 城，街镇及辖区书店为分会场；"大美非遗 丙午贺春"—2026年京津冀新春非遗庙会将于2月17日至2月 23日在凤凰岭景区举办，深度结合非遗技艺与马年生肖文化，设置50项非遗盛宴展演、30个潮趣非遗市 集、10余项传统游艺体验、7个民间文学分享和179项海淀非遗展示，邀请京 ...

同时，相军表示，国家体育场在"十五五"期间，将继续承办国际重大赛事及国事保障活动，如2027年世 界田径锦标赛等。同时，国家体育场也将提升旅游品质，助推鸟巢"去围栏化"，实现无界开放，延长游 客游览时间。契合演艺经济，国家体育场还将会同北京市演出公司，打造体现中华优秀传统文化的驻场 演出，整合衍生品开发、餐饮、票务、包厢冠名、广告等产业链资源，助推国家体育场从"奥运遗 产"向"城市金矿"的转变，目标是到2030年鸟巢集团收入超12亿元。 在融合消费方面，国家体育场会以文商旅体展深度融合为核心，打造多功能消费场景。其中，品牌宣传 场景，国家体育场向机器人、建材、食品等领域企业开放，其中机器人可分别应用于现场展示、驻场演 出、设施巡检、商品售卖等；现场销售场景，引入咖啡、快餐、酒类等品牌；资源联盟场景，将国家体 育场的演艺、体育、客流资源输出到北京其他场馆；票务联动场景，开展票务联动销售，拓展消费边 界。 助力北京时尚之都建设，国家体育场还将通过IP开发和场景赋能切入，目前已面向社会征集"巢团团巢 圆圆"吉祥物IP形象，推出相关毛绒玩具等衍生产品，2025年衍生品销售额达1亿余元。未来将持续丰富 IP周边产品，结 ...

Core Viewpoint - The National Stadium in Beijing is focusing on the deep integration of culture, commerce, tourism, and sports to boost domestic demand and enhance consumption, positioning itself as a key driver of the local economy and urban branding [3][4]. Group 1: Development Strategy - The National Stadium aims to create four typical consumption scenarios: brand promotion and display for enterprises, on-site sales of well-known brands, resource alliance for external output, and ticketing linkage to expand consumption boundaries [3]. - As a core symbol of the Olympic Center, the National Stadium is set to enhance regional vitality and international influence by hosting major international events, including the World Athletics Championships in 2027 [3][4]. Group 2: Economic Impact - The 15th Ice and Snow Season at the National Stadium achieved online ticket pre-sales of 500,000, significantly contributing to surrounding industries such as accommodation, dining, and tourism [4]. - Approximately 70% of attendees at sports events and performances are from outside Beijing, with a notable demographic of 70% being under 35 years old and 70% female, indicating strong consumption potential [4]. Group 3: Future Plans - In 2025, the National Stadium plans to host 56 large-scale events, attracting over 3 million ticket buyers and generating over 13.7 billion yuan in comprehensive consumption for Beijing [5]. - The number of large-scale events in 2026 is expected to exceed 65, with an anticipated attendance of around 6 million, alongside an additional 30 million free visitors [5]. Group 4: Consumption Chain Extension - During the 14th Five-Year Plan period, the National Stadium will deepen group development and enhance tourism quality, aiming for a revenue target of over 1.2 billion yuan by 2030 [6]. - The stadium will create multi-functional consumption scenarios, integrating various industries such as food and beverage, merchandise, and advertising to promote consumption [6]. Group 5: IP Development and Sustainability - The National Stadium is developing IP products, including a mascot and related merchandise, with projected sales exceeding 100 million yuan by 2025 [7]. - The stadium has established a comprehensive operational model that includes event planning, tourism services, and commercial management, achieving over 500 million yuan in revenue in 2025 while maintaining profitability [7].

Group 1 - The core viewpoint emphasizes the transformation and development of the new Shougang area, leveraging the opportunity of establishing the permanent venue for the China International Fair for Trade in Services (CIFTIS) [1][3] - The Shougang International Exhibition Center, repurposed from four blast furnaces, will serve as the venue for global service trade summits, integrating exhibition, conference, and multifunctional spaces [2][3] - The planning and construction of the permanent venue for CIFTIS is seen as a historical opportunity for further upgrading the Shougang area, with a focus on optimizing venue design and enhancing service facilities [3] Group 2 - The city leaders are committed to creating unique attractions within the Shougang Park to enhance visitor experience and promote new cultural tourism consumption hotspots [2][3] - There is a strong emphasis on the integration of industrial heritage with modern vitality, aiming to create a vibrant exhibition town that harmonizes with surrounding natural landscapes [1][3] - The upcoming CIFTIS event is highlighted as a critical moment to refine preparations, improve traffic organization, and ensure safety measures are in place for a successful event [3]

Core Insights - The 2025 Third Long Triangle (Nanjing) Tourism Equipment Expo and the 38th Nanjing RV Camping Expo took place from July 4 to July 6, attracting significant attendance and generating over 100 million yuan in sales [1] - The event featured an exhibition area of 30,000 square meters, showcasing over 100 subcategories across five major sectors, providing a comprehensive experience for camping and RV enthusiasts [1] - The "HI Beer Camping Market" held from July 4 to July 5 included live sports broadcasts and various entertainment options, enhancing the overall visitor experience and contributing to the summer economy [2] Group 1 - The expo combined daytime exhibitions with nighttime markets, innovatively integrating cultural, commercial, tourism, and sports elements [1] - The event attracted approximately 35,000 visitors over three days, with around 150 RVs and various cultural and camping products sold [2] - High-tech products such as digital postcards and AI tour guide systems were showcased, enhancing the tourism experience [1] Group 2 - The nighttime market featured live broadcasts of local sports events, drawing in crowds for food, drinks, and entertainment [2] - Nearly 60 RVs were set up for overnight camping, allowing visitors to experience the RV lifestyle firsthand [2] - The expo highlighted the growing trend of outdoor and camping activities, reflecting a shift in consumer preferences towards experiential tourism [1][2]