Core Insights - New Fire Technology (1611.HK) has launched its international brand "Bitfire" to enhance its global digital asset management market presence [1][3] - The company aims to provide comprehensive services for high-net-worth individuals and institutional clients through its digital asset service product "Bitfire Prime v1.0 APP" [1][5] Company Strategy - Bitfire brand will be based in Hong Kong and will leverage the compliant exchange BitTrade in Japan to establish a global licensed trading matrix [3] - The strategy includes four core segments: Bitfire Exchanges trading cluster, private banking-level digital asset management product Bitfire Prime, Bitfire Hub for local exchange partnerships, and DAT Plus services for top-tier assets [3] Product Offering - Bitfire Prime APP v1.0 is designed to offer a one-stop comprehensive service covering account opening, trading, custody, asset management, investment banking, and trust services [5] - Users will benefit from a 1-on-1 dedicated concierge service with an average account opening time of 3.25 days, the fastest in the industry [5] Asset Management Growth - The company anticipates a significant increase in its asset management scale, projecting growth from $40 million to $500 million, a 12-fold increase, within three months post-product launch [6] - The high-net-worth client base has rapidly expanded, with institutional account openings increasing eightfold year-on-year, adding over 130 new clients and more than 50 institutional clients [6] Market Position and Performance - BitTrade, under New Fire, maintains the top trading volume record among local digital asset exchanges in Japan and ranks in the top 5 overall according to CoinGecko [6] - As of the end of September, customer asset growth rate reached 31% [6] Industry Outlook - The global macroeconomic environment is expected to improve, benefiting the virtual asset industry, with predictions of the Federal Reserve lowering interest rates by 200-225 basis points by the end of 2026 [7] - The acceleration of global regulatory frameworks is anticipated to expedite the tokenization of real assets (RWA), with projections indicating that the number of global digital asset holders will exceed 1 billion in the next three years [7]