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老牌街区如何焕新?南京1912用“文化+科技”破圈
Jiang Nan Shi Bao· 2025-10-09 03:16
Core Insights - The 1912 district in Nanjing is redefining its identity beyond a nightlife hub by integrating culture and technology, aiming for a strategic transformation towards a "cultural + commercial + tourism + technology" model [1][2][7] Group 1: Cultural and Technological Integration - The district showcases a blend of cultural events, such as the ethnic dance drama "Dream of the Red Chamber," alongside tech exhibitions like the AI robot showcase, highlighting its diverse appeal [1][2] - The introduction of immersive experiences through technology, including AI and VR projects, aims to transform the district into an interactive space rather than a static backdrop [3][7] Group 2: Strategic Collaborations - The partnership with Jiangsu Cultural Investment Group is crucial for the district's evolution, focusing on creating a cultural ecosystem that extends beyond traditional commercial spaces [4] - Initiatives include developing cultural spaces that connect with nearby cultural venues, enhancing the district's role as a "city cultural living room" [4] Group 3: Diverse Experience Offerings - The district plans to introduce various experience clusters, such as performance arts through collaborations with the Jiangsu Grand Theatre and international drama festivals, merging entertainment with commerce [5] - Creative initiatives, including the establishment of an incubation base for trendy designs, aim to position the district as a source of cultural innovation [6] Group 4: Future Vision - The overall strategy seeks to elevate 1912 from a mere street to a comprehensive cultural district, emphasizing continuous content innovation and ecological restructuring [7][8] - The transformation reflects a broader narrative of how cities can empower old landmarks and activate new vitality, setting a benchmark for urban renewal [8]