Core Insights - The New Year's Day holiday in Jinan featured over a hundred cultural and tourism activities, creating a vibrant and safe atmosphere for citizens and tourists [1] - Key tourist attractions received approximately 409,500 visitors, generating revenue of 15.07 million yuan by January 1, 2026 [1] Group 1: Diverse Product Supply - Jinan's tourist spots and unique streets launched a series of engaging and rich experiential activities, effectively stimulating market vitality [2] - Notable events included a music party at Jinan Sunac Cultural Tourism City, extended hours at Jinan Fantawild, and interactive experiences at Ming Shui Ancient City, catering to various customer segments [2] Group 2: Prominent Ice and Snow Theme - Ice and snow tourism emerged as a popular trend during the holiday, with attractions offering unique experiences centered around a "romantic ice and snow season" [4] - Activities included professional skiing and fun competitions at Jinxiang Mountain Ski Resort, and immersive experiences at Jiuru Mountain Resort and Red Leaf Valley Ice Waterfall Festival [4] Group 3: Rich Cultural Activities - Jinan's cultural venues organized a series of themed events to meet the spiritual and cultural needs of citizens [7] - Highlights included exhibitions at the Shandong Art Museum and Jinan Museum, as well as a New Year intangible cultural heritage garden party, contributing to a festive cultural atmosphere [7]

Core Insights - The 2025 National Day and Mid-Autumn Festival holiday saw a total of 81.36 million visitors and a tourism revenue of 53.91 billion yuan, representing 89.1% and 83.4% of last year's figures respectively [1] - Cultural experience-oriented attractions performed notably well, with Qingming Riverside Landscape Garden receiving 793,600 visitors and generating 94 million yuan in revenue, marking increases of 25.50% and 11.32% respectively [2] - Museums and cultural venues became popular choices during the rainy holiday, with a total of 7.08 million visitors, a 21.5% increase from last year, and significant engagement in digital cultural activities [3] Group 1: Visitor Statistics - The total number of visitors during the holiday was 81.36 million, with tourism revenue reaching 53.91 billion yuan [1] - The top five cities by visitor numbers were Zhengzhou, Luoyang, Anyang, Nanyang, and Kaifeng [1] - The top five cities by tourism revenue were Zhengzhou, Luoyang, Kaifeng, Anyang, and Xuchang [1] Group 2: Cultural Attractions Performance - Qingming Riverside Landscape Garden had 793,600 visitors and generated 94 million yuan, with growth rates of 25.50% and 11.32% respectively [2] - Wansui Mountain Wuxia City attracted 773,000 visitors and earned 69 million yuan, with increases of 13.35% and 9.79% [2] - The newly opened Xinmi Zhiwei Water City attracted 320,000 visitors in 8 days, with over 40% being from outside the province [2] Group 3: Museum and Cultural Venue Engagement - Museums and libraries recorded 7.08 million visitors, a 21.5% increase year-on-year, with a peak of 1.01 million visitors on the seventh day [3] - The "Digital Cultural Relics Protection Action" initiated by 15 museums in Luoyang attracted 260,000 interactions and boosted sales of cultural products by 65% [3] - Over 1,300 intangible cultural heritage activities were held, engaging nearly 15 million participants [3] Group 4: Visitor Services and Experience - The province implemented visitor-centered policies, including the distribution of consumption vouchers for attractions and accommodations [3] - Various attractions provided amenities such as raincoats and shoe covers to ensure visitor comfort during rainy weather [3] - The Wangwu Mountain scenic area introduced a "rainy day ticket extension" policy, allowing visitors to revisit for free until the end of 2025 [3]