新华社天津10月3日电国庆中秋假期，位于天津市河东区的泰达·津一产业公园内游人如织，十分热闹。 极具年代感的老厂房、原汁原味的老机床、工业风的咖啡馆引来不少市民游客。 "老机床旁就是精致的咖啡吧台，一边品味工业遗存的厚重历史，一边抿一口热咖啡，这种体验很 酷。"来自河北的游客李康忍不住点赞。 去年10月，经过520天的改造，这片有着70余年历史的老厂区，在沉寂一段时间后，因城市更新而华丽 转身，以产业公园的全新形象出现在人们的视野。 "园区开放一年来，已成为热门打卡地。相较去年国庆假期，今年整个公园片区的老厂房全部呈现了出 来。大家可以在这里看复古机械展陈、赏园林景致、喝咖啡、打篮球，享受惬意闲适的慢生活。"天津 泰达城市更新建设发展有限公司总经理李赛说。 津一产业公园的前身是始建于1951年的天津第一机床总厂。随着城市变迁，10多年前，厂址迁移，这里 的机器轰鸣声逐渐消散，老厂房、老设备被闲置下来。 2023年，天津第一机床总厂及周边片区城市更新项目正式启动，河东区将其列为城市更新"一号工程"。 为最大限度保留厂区的历史肌理与历史风貌建筑，项目策划初期，河东区对厂区内建筑进行详细摸排、 分析研究，组织专家进 ...

Core Viewpoint - The integration of culture, tourism, and commerce is emerging as a key development model in the context of the accelerating recovery of cultural and tourism consumption, driven by diverse consumer demands and supported by various policies from central to local governments [1][4]. Group 1: Driving Factors - Consumption upgrade and policy support are driving the development of cultural and tourism integration, with domestic tourism consumption rebounding and becoming more diversified [2][3]. - In 2024, domestic travel is expected to reach 5.62 billion trips, a year-on-year increase of 14.8%, with total spending reaching 15.75 trillion yuan, marking a historical high and a 17.1% increase [3]. - The shift in consumer preferences towards experiential and immersive consumption is pushing the transformation of physical retail towards cultural and tourism integration [3]. Group 2: Policy Support - Central and local governments have issued multiple policies to promote the integration of culture and tourism, focusing on innovative tourism consumption scenarios and revitalizing cultural heritage [4][8]. - Local initiatives include the construction of new consumption landmarks and the renovation of old commercial facilities to support the integration of commerce and cultural tourism [8]. Group 3: Value Realization - The integration of cultural IP, tourism resources, and commercial spaces creates a synergistic effect that enhances the economic value of cultural tourism projects [9][10]. - Cultural IP serves as the core element, providing cultural value and content support for consumer products, while tourism resources act as a traffic entry point [9]. Group 4: Project Models - Various project models such as tourism leisure districts, cultural landmark updates, commercial upgrades around scenic areas, and large-scale cultural tourism complexes are forming a complementary landscape [11][19]. - Tourism leisure districts are designed to meet diverse needs through open layouts that integrate local culture and provide a comfortable experience for visitors [11]. Group 5: Future Trends - The future of cultural tourism projects is leaning towards smart and scenario-based development, driven by consumption upgrades and technological advancements [26][27]. - The integration of digital technologies such as VR, AR, and AI is enhancing the consumer experience and operational efficiency in cultural tourism projects [27][28].