Core Viewpoint - The article discusses the challenges faced by foreign trade enterprises in Hubei as they shift from export to domestic sales due to rising international unilateralism and protectionism, highlighting various strategies employed by companies to navigate these difficulties [1]. Group 1: Company Strategies - Hubei Qingjiang Sturgeon Dragon Aquaculture Co., Ltd. is expanding its domestic market by opening a specialty store for caviar ice cream, aiming to increase brand awareness and consumer acceptance of domestic caviar [2][4]. - The company exported nearly 30 tons of caviar last year, ranking among the top in the country, but faces challenges in consumer familiarity and brand recognition in the domestic market [4]. - Hubei Douhaha Technology Co., Ltd., a traditional children's car exporter, has pivoted to the pet stroller market, focusing on online sales through platforms like JD and Pinduoduo, achieving monthly sales exceeding 1 million yuan [6][7]. - Hubei Wenhua Educational Supplies Co., Ltd. is adapting its product offerings to meet domestic market demands by developing differentiated products and focusing on user-centric strategies [7]. Group 2: Market Trends - The domestic market is characterized by a greater emphasis on cost-effectiveness and diverse consumer needs, prompting companies to innovate and tailor their products accordingly [7]. - The trend of consumption upgrading presents significant potential for domestic markets, encouraging companies to explore new sales channels and marketing strategies [4][6].