Core Insights - The establishment of Xianggu Wisdom (Beijing) Technology Co., Ltd. fills a gap in the regional automotive fragrance technology industry and integrates "technology + health" to inject new momentum into the smart travel ecosystem [2] - The company aims to leverage the natural advantages of Shunyi District, which has a large-scale flower planting ecosystem and an automotive industry base, to promote the development of the automotive fragrance industry [2] - Xianggu Wisdom's innovative development model includes the establishment of a national-level fragrance laboratory and a focus on the "sound, fragrance, and visual integration" solution to enhance the in-cabin experience [4][5] Company Development Model - The company proposes an innovative approach of "one room, two constructions," which includes building a national-level fragrance laboratory and creating a demonstration platform and pilot test base [4] - The laboratory will gather top research forces and industry resources to undertake standard formulation, testing certification, core technology breakthroughs, and high-end talent cultivation [3][4] - The demonstration platform and pilot test base will accelerate technology transformation and product landing while promoting technical exchanges, resource sharing, and collaborative innovation [4] Future Strategic Planning - Xianggu Wisdom has a clear strategic plan for the next 3-5 years, aiming to create a fragrance industry ecosystem that integrates R&D innovation, testing certification, display sales, and cultural experience [5] - The company intends to build a leading domestic fragrance technology innovation system and foster a deep integration of industry, academia, and research [5] - The ultimate goal is to establish "Beijing·Xianggu" as a national-level innovation source for the fragrance industry and a new highlight in the industrial landscape of Shunyi District and the Beijing-Tianjin-Hebei region [5] Industry Impact - The innovations and developments by Xianggu Wisdom are expected to enhance product competitiveness and inject new vitality into the local automotive and related industries [4] - The company actively collaborates with universities, research institutions, and upstream and downstream enterprises in the industry chain to build high-level fragrance associations, promoting technology exchange and resource sharing [4][5] - Xianggu Wisdom's role as an ecosystem builder positions it as a significant player in the industry chain, driving collaborative development across the sector [4][5]