优质知识带货内容同样受欢迎，文化消费成新亮点。平台数据显示，相关达人短视频引流效率增长19 倍，电商直播和短视频观看率增长近150%。体育运动、工业和农业技术、生活等图书类目最受欢迎。 在传统工艺方面，超1.2万非遗相关商家直播销售额同比增长2倍。 双11期间，抖音电商平台达人生态活力显著。数据显示，有超过54万达人实现带货销售额同比翻倍。其 中，粉丝量在100万以下的中小达人贡献了达人带货总销售额超八成，他们凭借专业选品与内容创作能 力，赢得了消费者的信任。超130万名达人首次参与大促，其中，超过1500位达人销售额突破百万元。 算法推荐机制也为新商家提供了快速成长的机会。报告显示，有2万多个商家首次参与双11大促即实现 直播销售额超百万元。为进一步降低商家经营门槛，抖音电商持续加码商品卡免佣、多类目佣金减免、 运费险降价、推广费返还及小商家扶持基金等政策。 11月12日，《2025"抖音商城双11好物节"数据报告》（以下简称报告）发布。报告显示，10月9日至11 月11日，全域兴趣电商模式有效拉动实体经济新增量，平台上有6.7万个品牌销售额同比翻倍，超过10 万商家直播销售额同比翻倍。此外，中小达人成为助 ...

Group 1 - The company Zhejiang Lianxiang Intelligent Home Co., Ltd. has approved a share repurchase plan to buy back shares using its own and raised funds, aimed at implementing an employee stock ownership plan and/or equity incentives [2][7] - The total amount for the share repurchase will not be less than RMB 15 million and not exceed RMB 30 million, with a repurchase price cap of RMB 17.22 per share, valid for up to 12 months from the board's approval date [2][7] - After the annual equity distribution, the repurchase price cap will be adjusted to RMB 17.12 per share, effective from July 14, 2025 [2][10] Group 2 - As of July 31, 2025, the company has repurchased a total of 1,152,759 shares, accounting for 1.11% of the total share capital, with a total expenditure of approximately RMB 17.49 million [4] - The highest repurchase price recorded was RMB 17.20 per share, while the lowest was RMB 13.87 per share [4] - The company will continue to follow relevant regulations and disclose repurchase progress in a timely manner [6][12]