优质知识带货内容同样受欢迎，文化消费成新亮点。平台数据显示，相关达人短视频引流效率增长19 倍，电商直播和短视频观看率增长近150%。体育运动、工业和农业技术、生活等图书类目最受欢迎。 在传统工艺方面，超1.2万非遗相关商家直播销售额同比增长2倍。 双11期间，抖音电商平台达人生态活力显著。数据显示，有超过54万达人实现带货销售额同比翻倍。其 中，粉丝量在100万以下的中小达人贡献了达人带货总销售额超八成，他们凭借专业选品与内容创作能 力，赢得了消费者的信任。超130万名达人首次参与大促，其中，超过1500位达人销售额突破百万元。 算法推荐机制也为新商家提供了快速成长的机会。报告显示，有2万多个商家首次参与双11大促即实现 直播销售额超百万元。为进一步降低商家经营门槛，抖音电商持续加码商品卡免佣、多类目佣金减免、 运费险降价、推广费返还及小商家扶持基金等政策。 11月12日，《2025"抖音商城双11好物节"数据报告》（以下简称报告）发布。报告显示，10月9日至11 月11日，全域兴趣电商模式有效拉动实体经济新增量，平台上有6.7万个品牌销售额同比翻倍，超过10 万商家直播销售额同比翻倍。此外，中小达人成为助 ...

Core Viewpoint - The utilization of long-term special government bond funds is driving the implementation of the "Two New" policy, which is crucial for expanding consumption, stabilizing investment, promoting transformation, and improving people's livelihoods [1][2][3] Group 1: Consumption Enhancement - In April, retail sales of home appliances, cultural office supplies, furniture, and communication equipment increased by 38.8%, 33.5%, 26.9%, and 19.9% year-on-year respectively, with the renovation season and replacement subsidies contributing to a 9.7% growth in building and decoration materials retail sales [1] - The sales of five major product categories, including automobiles and home appliances, reached approximately 830 billion yuan [1] Group 2: Investment Growth - From January to April, investment in equipment and tools increased by 18.2% year-on-year, contributing 64.5% to overall investment growth [1] - Investment in sectors closely related to the "Two New" policy, such as computer and office equipment manufacturing, consumer goods manufacturing, and equipment manufacturing, saw increases of 28.9%, 13.4%, and 8.2% respectively [1] Group 3: Transformation and Upgrading - The demand for green, intelligent, and high-quality products is driving production efficiency improvements, with high-tech manufacturing and digital product manufacturing value-added increasing by 10.0% year-on-year in April [2] - Retail sales of new energy vehicles reached 905,000 units, growing by 33.9%, with a penetration rate of 51.5%, up 7 percentage points year-on-year [2] Group 4: Social Welfare Improvement - The trade-in program for consumer goods has effectively met residents' demand for high-quality living, with over 3 million applications for vehicle trade-in subsidies and more than 55 million units of 12 categories of home appliances traded in [2] Group 5: Future Actions - The National Development and Reform Commission plans to accelerate fund allocation and improve fund utilization efficiency, including implementing loan interest subsidies for equipment updates and simplifying subsidy application processes [3] - There will be a focus on policy reserves and timely evaluation of progress in the "Two New" areas to ensure effective implementation [3]