（来源：中华工商时报） 转自：中华工商时报 日前，商务部等9部门联合印发《关于实施绿色消费推进行动的通知》（简称《通知》），从推进行动 从丰富绿色产品供给、提升绿色服务消费、创新绿色消费模式等7方面发力，提出加大绿色农产品供 应、推广绿色消费积分、发展二手商品流通等20条具体举措。 其中，在丰富绿色产品供给方面，《通知》提出，鼓励企业扩大绿色食品、有机农产品、名特优新农产 品等优质商品采购，鼓励购买获得绿色产品认证的绿色智能家电产品、家装厨卫产品等。同时，促进汽 车绿色消费，支持消费者购买新能源汽车。做强汽车产业链，挖掘二手车、汽车租赁、汽车改装、汽车 共享等"后市场"潜力。 在创新绿色消费模式方面，要打造绿色供应链，鼓励企业参照相关标准和要求开展供应链碳足迹评价。 加大绿色产品、绿色包装的推广力度。推广绿色消费积分，推广绿色产品认证与标识。创新绿色共享， 大力发展绿色租赁服务。推动"人工智能+绿色消费"，创新智慧产品、智慧场景，利用先进技术加强资 源匹配、智能调度，提升智能化服务水平，推动资源高效利用。 在优化绿色消费环境方面，推广节能设施设备，鼓励企业优先使用绿色电力，助力减碳降耗，支持推广 智能控制系统 ...

Market Overview and Growth Drivers - The organic agricultural products market has shown continuous growth, with the global market size exceeding 300 billion yuan in 2023 and a compound annual growth rate (CAGR) of over 10% [1] - The domestic market is expected to maintain an annual growth rate of around 8% over the next five years, driven by the improvement of the organic certification system [1] - There are significant regional differences in market acceptance, with coastal areas and large cities showing higher acceptance compared to central and western regions [1] Consumer Awareness and Retail Channels - Consumer awareness of organic products is increasing, expanding from a niche high-end demographic to the middle class [2] - The diversification of retail channels, including supermarkets, specialized organic stores, and online platforms, is facilitating market growth [2] - Companies are investing more in product quality and brand building to ensure healthy market development [2] Industry Barriers and Opportunities - Organic certification serves as a key industry barrier, ensuring product quality and market order, while also raising entry thresholds for companies [5] - The complexity and high costs of the certification process can limit the development of small and medium-sized enterprises [5] - The promotion of the "organic+" concept is creating new market highlights, with products like specialty fruits and green tea gaining consumer interest [5] Challenges Facing the Industry - The market faces challenges such as counterfeit products, which account for approximately 15% of the market, affecting overall credibility [6] - High production costs lead to organic products being priced higher than conventional ones, limiting some consumers' purchasing power [6] - The lack of unified industry standards and technical bottlenecks in logistics and storage also hinder healthy industry development [6] Future Development Trends - The organic agricultural products market is expected to continue growing, with projections estimating a market size of around 600 billion yuan by 2028 [7] - Technological advancements, including smart agriculture and IoT applications, will enhance production efficiency and reduce costs [7] - The market structure will evolve towards diversification and differentiation, with a focus on regional and specialty organic products [7] Key Questions and Answers - To maintain growth in a competitive market, companies should enhance product quality, strengthen branding, and expand diverse sales channels [8] - An increase in consumer awareness by 10 percentage points could lead to a market share increase of 5-8 percentage points [9] - The improvement of industry standards will help reduce market chaos, enhance consumer confidence, and create a fair competitive environment [10] - Production technology advancements and scale operations are expected to stabilize prices, with high-end products seeing price increases while mid-range prices remain stable [11] Summary - The market potential for organic products is significant, with growing demand and sustained industry growth [12] - The certification system and quality management are core guarantees for the healthy development of the industry [14] - Despite challenges such as counterfeit products and high costs, technological innovation and standard improvements provide momentum for future growth [15]