Core Viewpoint - The analysis focuses on the inventory changes and turnover efficiency of 19 representative A-share listed companies in the apparel industry for the fiscal year 2024, highlighting significant inventory pressures faced by companies like Sanfu Outdoor and Mukao Di [1][2]. Inventory Scale & Proportion - In 2024, the highest inventory scale was reported by Hailan Home at 11.987 billion, followed by Semir Fashion at 3.481 billion and Taiping Bird at 1.736 billion [2]. - Notable year-on-year inventory growth was observed in companies such as Biyin Lefen (34.33%), Hailan Home (28.38%), and Semir Fashion (26.75%) [3]. - Mukao Di's inventory accounted for 54.21% of total assets, while Sanfu Outdoor's inventory proportion was 43.12%, and Hailan Home's was 35.86% [4][5]. Inventory Turnover Efficiency - Companies like Xinhe Shares and Sanfu Outdoor reported inventory turnover days exceeding 400 days, indicating low turnover efficiency [7][11]. - The inventory turnover days for Xinhe Shares increased from 519.26 days in 2023 to 553.59 days in 2024, reflecting a decline in efficiency [11]. - Overall, many companies in the apparel sector experienced a decrease in inventory turnover efficiency, leading to longer turnover days [10].

Core Insights - The apparel industry in China is experiencing a slowdown in growth, with retail sales of clothing reaching 1,071.62 billion yuan in 2024, reflecting a mere 0.1% increase year-on-year, a significant decline of 15.3% compared to 2023 [1] - Among 25 selected publicly listed companies in the apparel sector, only 7 reported increases in both revenue and net profit, while 10 companies experienced declines in both metrics [1][2] Revenue and Profit Overview - In 2024, 15 companies reported a decline in net profit, and 13 saw a decrease in revenue. Notably, 10 companies experienced declines in both revenue and net profit [2] - Companies with declining performance include: - Baoxini: Revenue of 5.153 billion yuan, down 1.91%; net profit of 495 million yuan, down 29.07% [2][3] - Hailan Home: Revenue of 20.957 billion yuan, down 2.65%; net profit of 2.159 billion yuan, down 26.88% [2][3] - Sanfu Outdoor: Revenue of 800 million yuan, down 5.45%; net profit loss of 21 million yuan, down 158.83% [2][3] - Anzheng Fashion: Revenue of 2.034 billion yuan, down 6.23%; net profit loss of 124 million yuan, down 365.03% [2][3] - Aimer: Revenue of 3.163 billion yuan, down 7.71%; net profit of 163 million yuan, down 46.56% [2][3] Losses and Underperformance - Six companies reported losses, including: - Ge Li Si: Loss of 310 million yuan [4][5] - Sanfu Outdoor: Loss of 21 million yuan [4][5] - Anzheng Fashion: Loss of 124 million yuan [4][5] - Xinhe Shares: Loss of 67 million yuan [4][5] - Meibang Clothing: Loss of 195 million yuan [4][5] - Annai: Loss of 115 million yuan [4][5] Performance Rankings - The top three companies in revenue growth are: - 361 Degrees: 19.6% growth [7] - Tanshan: 14.44% growth [7] - Anta Sports: 13.6% growth [7] - The bottom three in revenue growth are: - Meibang Clothing: -49.79% [7] - Annai: -20.7% [7] - Xinhe Shares: -20.1% [7] Net Profit Growth Rankings - The top three companies in net profit growth are: - Urban Beauty: 197% growth [9] - Anta Sports: 52.4% growth [9] - Tanshan: 48.5% growth [9] - The bottom three in net profit growth are: - Meibang Clothing: -715.45% [9] - Ge Li Si: -392.99% [9] - Anzheng Fashion: -365.03% [9]

Core Viewpoint - In 2024, Taiping Bird reported disappointing financial results, with total revenue of 6.802 billion yuan, a year-on-year decline of 12.7%, and a net profit attributable to shareholders down by 38.75%, indicating a deep crisis in brand appeal and operational efficiency [1][2]. Group 1: Financial Performance - Total revenue for Taiping Bird in 2024 was 6.802 billion yuan, down 12.7% year-on-year [1]. - Net profit attributable to shareholders decreased by 38.75%, while the net profit excluding non-recurring items plummeted by 57.38% [1]. - The revenue decline was reflected across all brands, with PEACEBIRD women's wear down 13.12%, men's wear down 8.56%, LEDiN women's wear down 28.27%, and mini peace children's wear down 13.77% [2][3]. Group 2: Brand and Market Position - The decline in sales is attributed to a misalignment between brand positioning and market demand, particularly among younger consumers [5]. - Taiping Bird, once a leader in the national trend, has struggled to meet the personalized and experiential consumption demands of Generation Z, leading to a loss of market relevance [5]. Group 3: Store Network and Channel Strategy - In 2024, Taiping Bird had a total of 3,373 stores, a net decrease of 358 stores, with 477 new openings and 835 closures [6][7]. - The aggressive store closure strategy has resulted in a fragmented sales network, particularly in second- and third-tier cities, allowing emerging brands to capture market share [7]. - Revenue from direct channels fell by 14.15%, while franchise channel revenue decreased by 12.62%, indicating ineffective channel management [8]. Group 4: Operational Efficiency - Inventory turnover days reached 192, indicating a prolonged period for goods to sell, which ties up significant capital and leads to potential inventory depreciation [9]. - The net cash flow from operating activities dropped by 32.59%, highlighting a cash flow crisis that exacerbates operational risks [9]. Group 5: Strategic Recommendations - To address its challenges, Taiping Bird needs to optimize inventory structure and rebuild channel confidence in the short term [10]. - Long-term strategies should focus on redefining brand value through cross-border collaborations and digital marketing to regain appeal among younger consumers [10]. - The company must integrate brand revitalization with operational efficiency improvements to navigate the current market downturn successfully [10].