该研究涵盖亚太及中东地区21个国家36个主要机场，收集零售商和乘客的反馈。报告显示，当前在机场 消费能力最强的游客来自中国、印度、阿联酋和沙特。据报道，该协会亚太和中东地区分会总干事巴龙 奇表示，在后疫情时代，中国游客"人均消费额在所有国籍游客中最高"。此外，中国游客的购物种类最 为丰富，而非过度集中于单一类别。约27%的游客表示糖果是"首选类别"，17%选择购买当地特产， 12%会购买奢侈品。巴龙奇还提到，随着中国"升级"免税政策以提振国内消费，中国游客越来越多地选 择在国内机场购物。研究发现，自2019年以来，中国游客在国内机场的消费增长20%。 【环球时报特约记者 吴鸣】据香港《南华早报》23日报道，国际机场协会亚太及中东分会本月发布的 一项研究报告显示，中国游客引领亚洲机场零售业的复苏，其购买礼品、食品和奢侈品的支出超过其他 亚洲国家游客。 ...

Core Viewpoint - The Capital Airport Commercial Company has made significant strides in enhancing the retail experience at Beijing's Daxing Airport, achieving high passenger satisfaction and recognition for its "Hancheng Commercial" brand efforts since 2025 [1][3]. Group 1: Service Innovations - Daxing Airport's retail sector introduced a "full building free shipping" service covering 145 stores, with 64 offering unconditional free shipping, addressing travelers' shopping burdens and expanding customer bases for cultural and creative brands [3][8]. - The company launched the "Xingfu Honor" service competition, awarding "Excellent Store" and "Service Star" titles to motivate merchants and staff, fostering a competitive service environment [3][8]. Group 2: Human-Centric Service - The retail sector integrates humanistic care into service details, ensuring accessibility for disabled travelers and optimizing payment processes for elderly customers, thereby enhancing the shopping experience for special groups [5][8]. - The company has diversified its product offerings, blending international brands with domestic products and trendy cultural items to meet the varied consumer demands of travelers [5][8]. Group 3: Collaborative Marketing and Ecosystem - The Capital Airport Commercial Company acts as a builder, manager, and operator of the retail ecosystem, implementing a "big marketing" strategy that includes diverse promotional activities to enhance customer engagement and create a vibrant commercial atmosphere [7][8]. - Collaborative efforts with airlines have led to exclusive discounts and promotional offers for travelers, improving their overall experience while generating new revenue streams for retail outlets [7][8]. Group 4: Future Directions - The company aims to continue enhancing service quality by optimizing processes and details, thereby contributing to the development of a human-centered airport brand and improving the overall commercial service quality at Beijing's airports [8].

Core Insights - The company has focused on enhancing passenger experience and service efficiency at Beijing Daxing Airport, achieving improvements in both service quality and operational performance through innovative marketing strategies [1] Group 1: Seamless Integration of Travel and Commerce - The company has established a new collaborative model by linking airline resources, including a deep cooperation with Air China to attract inbound passengers through targeted promotions and consumption vouchers [2] - A special discount program called "One Boarding Pass" was launched in collaboration with China Eastern Airlines, offering discounts of 8-9.5% for travelers holding specific boarding passes, effectively connecting travel scenarios with commercial consumption [2] Group 2: Emergency Services and Marketing Initiatives - In response to frequent flight delays during the summer rainy season, the company introduced a comprehensive marketing service called "Gifts for Delays," offering discounts and unique services to enhance passenger experience during delays [4] - A partnership with Air China was formed to implement a consumption incentive plan, distributing vouchers to 15,000 passengers and ensuring a rapid response mechanism to improve service delivery during delays [4] Group 3: Retail Marketing Network and Activities - The company has created a diverse marketing network that integrates various resources to provide a rich shopping experience, featuring themed marketing campaigns and interactive activities to engage passengers [7] - Collaborations with international duty-free stores have led to themed marketing initiatives, resulting in a 19% month-on-month increase in duty-free sales [7] Group 4: Future Outlook - The company aims to continue focusing on passenger needs, enhancing the retail service ecosystem at Daxing Airport, and fostering deeper collaboration with airlines, brand merchants, and other stakeholders to create customized consumer rights [7]

Core Viewpoint - The Capital Airport Commercial Company is launching a special action to enhance service quality and passenger satisfaction at Daxing Airport's retail sector by systematically analyzing service shortcomings and conducting targeted service scenario simulations [1][4]. Group 1: Service Quality Improvement Initiatives - The company has initiated a special seminar to focus on three core dimensions: service attitude, shopping experience, and product return/exchange policies [4]. - A detailed analysis of three typical cases revealed key issues such as insufficient employee professional skills, inappropriate communication techniques, and lax process management [4]. - The company has optimized a comprehensive service improvement mechanism that includes preventive measures, efficient on-site responses, and post-service optimization to build a robust service quality framework [4]. Group 2: Training and Performance Assessment - A "Service Scenario Simulation Month" has been launched to test the effectiveness of service improvement measures, focusing on high-frequency scenarios like on-site service response and after-sales demand handling [4]. - The training emphasizes the use of emotional reassurance techniques, precise professional knowledge responses, and cross-departmental collaboration, incorporating a closed-loop management approach of "simulation—evaluation—improvement" [4]. - The results of the simulation training will be included in employee performance assessments to encourage skill enhancement and ensure high-quality commercial services at Daxing Airport [4]. Group 3: Future Goals - The company aims to continuously optimize service processes and standards, striving to create a first-class service quality in the Daxing Airport commercial area, ensuring a warm and pleasant shopping experience for all travelers [5].