Core Viewpoint - The Capital Airport Commercial Company is launching a special action to enhance service quality and passenger satisfaction at Daxing Airport's retail sector by systematically analyzing service shortcomings and conducting targeted service scenario simulations [1][4]. Group 1: Service Quality Improvement Initiatives - The company has initiated a special seminar to focus on three core dimensions: service attitude, shopping experience, and product return/exchange policies [4]. - A detailed analysis of three typical cases revealed key issues such as insufficient employee professional skills, inappropriate communication techniques, and lax process management [4]. - The company has optimized a comprehensive service improvement mechanism that includes preventive measures, efficient on-site responses, and post-service optimization to build a robust service quality framework [4]. Group 2: Training and Performance Assessment - A "Service Scenario Simulation Month" has been launched to test the effectiveness of service improvement measures, focusing on high-frequency scenarios like on-site service response and after-sales demand handling [4]. - The training emphasizes the use of emotional reassurance techniques, precise professional knowledge responses, and cross-departmental collaboration, incorporating a closed-loop management approach of "simulation—evaluation—improvement" [4]. - The results of the simulation training will be included in employee performance assessments to encourage skill enhancement and ensure high-quality commercial services at Daxing Airport [4]. Group 3: Future Goals - The company aims to continuously optimize service processes and standards, striving to create a first-class service quality in the Daxing Airport commercial area, ensuring a warm and pleasant shopping experience for all travelers [5].