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立方财评 | 当广交会不再只是卖货,中国外贸在比拼什么?
Sou Hu Cai Jing· 2025-10-19 06:47
Core Insights - The 138th China Import and Export Fair (Canton Fair) showcases a significant transformation in China's foreign trade, emphasizing innovation and a shift from manufacturing to intelligent manufacturing, with record participation and exhibition space [1][3]. Group 1: Transformation in Foreign Trade - The fair features over 74,600 exhibition spaces and more than 32,000 participating companies, both of which are historical highs, signaling a robust commitment to foreign trade transformation [1]. - The theme of the first phase is "advanced manufacturing," highlighting the emergence of hard technology products such as AI home appliances and robotics, which are now driving actual orders rather than merely showcasing capabilities [3]. Group 2: Market Strategy Evolution - Chinese companies are shifting from broad market strategies to more tailored approaches, focusing on deep market insights to align products and services with specific customer needs [4]. - Examples include customized products for African markets, indicating a move from "what can I produce" to "what do you need," fostering long-term relationships based on trust [4]. Group 3: Integrated Market Approach - The fair introduces a section for "foreign trade quality products to expand domestic sales," promoting the integration of domestic and foreign trade [5]. - The number of buyers from countries involved in the Belt and Road Initiative is increasing, with emerging markets like Brazil, the Middle East, Central Asia, and Africa becoming key drivers of order growth [5]. Group 4: Systematic Competition - The Canton Fair reflects a comprehensive advancement in China's supply chain, emphasizing technology empowerment, market insight, and global layout [9]. - The evolution of foreign trade is characterized by a transition from price competition to value creation, supported by new productive forces and trust-based relationships [9].