（原标题：汽车之家-S(02518)发布年度业绩 归母净利润14.43亿元 公布2亿美元股票回购计划） 智通财经APP讯，汽车之家-S(02518)发布公告，于2025年第四季度，该集团取得净收入总额14.62亿元 (人民币，下同);归属于汽车之家的净利润约2.34亿元;归属于汽车之家的经调整净利润约3.04亿元;每股基 本净利润0.48元。 2026年3月5日，汽车之家董事会授权批准了一项新的股票回购计划，根据该计划，公司可在未来18个月 内回购至多2亿美元的美国存托股。 汽车之家董事会主席兼首席执行官刘斥先生表示："2025年是汽车之家从汽车资讯平台向一站式汽车生 态服务平台转型的元年。面对汽车行业的深刻变革，我们聚焦两大核心举措：在内容层面，持续强化优 质内容建设，完善创作者生态，提升新媒体传播能力;在服务层面，加速构建线上线下一体化的服务体 系，为用户和行业伙伴打造更高效、更便捷的全链路车生态服务体验。在转型过程中，我们以人工智能 为引擎，全面赋能产品创新与运营优化。未来，我们将持续深耕用户体验，不断深化服务与交易生态， 为汽车之家的高质量、可持续发展注入强劲动能。" 汽车之家首席财务官曾岩先生补充道 ...

Core Insights - The article highlights that Autohome has won the "Annual Brand Value Award" in the 2025 "Golden Grid Awards," reflecting strong market recognition of its brand value and its competitive logic in the automotive industry transformation [1] Brand Value Foundation: Traffic Barriers and Ecological Closed Loop - Brand value is rooted in user recognition and stickiness, particularly significant in the automotive sector due to its high-cost, low-frequency nature, which leads to long decision cycles and high information demands [3] - As of September 2025, Autohome's mobile daily active users reached 76.56 million, a year-on-year increase of 5.1%, maintaining industry leadership [3] Content Innovation and User Engagement - Autohome continuously innovates and enriches its content, collaborating with various ecosystem partners to create a comprehensive product and service content matrix, achieving 503 million monthly active users in August, with mobile app users growing by 33.7% year-on-year [4] - The platform's content ecosystem is designed to meet user needs from car selection to usage, enhancing user retention through high-quality content [4] Tool Advantages and User Experience - Autohome leverages digital tools like "AI Smart Car Buying" and "AI Smart Assistant" to enhance user experience and decision-making efficiency [4] - The brand's value is also built on unique user perceptions and emotional connections, creating a strong competitive moat [5] O2O and AI Dual-Drive Value Reconstruction - The automotive industry is undergoing a transformation with the rise of new energy vehicles, reshaping market competition and retail systems, which also impacts platforms like Autohome [7] - Users now seek transparent car selection, one-stop transactions, and full-cycle services, which Autohome addresses through its adaptability to industry changes [8] Autohome Mall and New Business Growth - Autohome launched the "Autohome Mall" in Q3, attracting 15 brands and addressing transparency issues in traditional car buying processes, with over 3,000 orders recorded by early October [8] - The mall's success indicates a new growth path for Autohome, providing integrated solutions for car manufacturers and improving order conversion rates [8] Offline Service Network Expansion - Autohome has expanded its offline service network to over 200 locations, integrating with existing service systems to enhance user experience [9] - The collaboration with car manufacturers indicates a shift towards more efficient distribution channels beyond traditional 4S stores [9] Market Opportunities and Future Expectations - The low-tier market presents significant growth potential for Autohome, with strong consumer demand and a large population base [11] - The demand for second-hand electric vehicles is increasing, with Autohome's established presence in this sector providing a competitive advantage [11] AI Integration and Commercialization - Autohome's "All in AI" strategy aims to integrate AI technology into all aspects of automotive consumption, enhancing user experience and supporting sales for manufacturers [12] - The proprietary "Cangjie Model" developed by Autohome ranks first in automotive knowledge assessments, showcasing its competitive edge in AI application [12] Conclusion - Autohome's recognition with the "Annual Brand Value Award" is a result of its long-term focus on user value, industry adaptation, and technological innovation, positioning it well for future growth in the evolving automotive landscape [13]