Core Viewpoint - The "Nine-Nine Consumption Season" in Shenyang aims to stimulate winter consumption through a series of themed activities and promotions from December 21 to March 14, 2026, featuring over 400 events across various sectors [1][6]. Group 1: Event Overview - The "Nine-Nine Consumption Season" will include a diverse range of activities such as cultural experiences, leisure bathing, and winter sports, providing different surprises every nine days [1][3]. - The event will kick off with a grand opening ceremony and the release of the "2026 Bathing Guide," focusing on enhancing the city's brand as a "Bathing Leisure Capital" [3]. Group 2: Consumer Engagement - A hand-drawn electronic consumption map will be launched, highlighting 99 unique consumer spots, including 32 premium locations in Shenyang, allowing consumers to access discounts, smart navigation, and lottery features [5]. - Consumers can participate in a lottery by checking in at various marked locations, with prizes including a BMW car for those who check in at over 66 spots [5]. Group 3: Promotional Activities - The "Cold Winter, No Cold" promotional series will feature over 400 themed events throughout the 81 days, ensuring daily discounts and weekly highlights to meet the winter consumption needs of residents and tourists [6]. - The initiative aims to showcase Shenyang's rich winter consumption resources, integrating traditional and modern elements, as well as local and international aspects [6].

Core Insights - Shenyang is focusing on developing the bathing and leisure industry as a new highlight for winter consumption, aiming to enhance service quality and diversify consumer experiences [1][3] Group 1: Industry Development - Shenyang has implemented a three-year action plan to promote high-quality development in the bathing industry, which includes standardizing business operations, nurturing market players, improving service quality, and optimizing the business environment [1] - The city is actively promoting its brand as "China's Bathing Leisure Capital" through various initiatives and events [1][3] Group 2: Events and Initiatives - The "2026 Bathing Guide" was launched, introducing a tiered system for bathing merchants, which includes unique services such as authentic scrubbing and family-friendly activities [3] - The second Bathing Leisure Consumption Season in Shenyang has been initiated, featuring over 40 large bathing enterprises that will offer more than 10 special packages and promotional activities during key holiday periods [3] Group 3: Future Prospects - The upcoming "2026 China Bathing Industry Expo" is scheduled for March 17-19, 2026, at the Shenyang International Exhibition Center, with expectations of over 700 participating enterprises [3]