你有没有发现一个怪现象？ 现在去买菜，机器比你自己还清楚你爱吃什么；凌晨嗓子疼，AI医生比朋友回消息还快。爽是真的爽，但心里那点慌，也是真 的。 很多人以为这是"消费升级"，其实更准确的说法是——消费逻辑换代了。 过去是商家决定你买什么，现在是你的每一次点击、停留和吐槽，直接在"指 挥"生产线。直播间AI导购、智能家电自动维护，本质不是讨好你，而是在减少资源错配、压缩浪费成本。 更深的变化，是边界正在消失。 线上、线下、娱乐、医疗、服务，被技术揉成一个整体。戴上VR逛圆明园、AI先诊断再无缝挂号，消费不再是"付钱买 货"，而是"进入一个场景"。交易只是顺手完成的动作，不再是主剧情。 问题也随之而来。 个性化越精准，数据就越"贪吃"；算法越聪明，"杀熟"和歧视的风险就越高。技术如果只追效率、不讲伦理，就会从"懂你"变成"算 你"。 这不是技术问题，而是规则和底线的问题。 真正的分水岭，在于"向善"。智慧消费不能只服务一二线城市，也不能以牺牲隐私为代价。当县城老人用得起智能设备，当普通人的数据被认真保护，聪明 才配得上信任。 《刷脸买菜、AI问诊，这届智慧消费为什么让人既爽又慌？》 ——万亿级市场狂奔，技术在加速 ...

当然，关于智慧消费的未来还有无限期待。应推动技术普惠，通过简化操作流程、降低产品成本，让县 域和乡村消费者也能享受到智能便利，弥合数字鸿沟；应强化数据安全保障，规范消费信息采集与使 用，避免个人隐私泄露，增强消费者信任；应聚焦绿色低碳发展，利用智慧技术优化供应链管理，推广 节能型智能产品，实现消费升级与生态文明建设的协同推进。 相信随着持续的技术创新与消费升级，一个更加高效、包容以及可持续的消费市场正加速向我们走来， 推动智慧消费在大幅提升消费效率、拓展场景边界的同时，始终践行以人为本、智能向善的发展理念， 让每个人都能在数字经济浪潮中共享发展红利。 消费更智慧，在于让"需求牵引供给"照进现实。传统消费模式里，商家卖什么，消费者买什么；智慧消 费生态中，消费者的行为本身成了数据源泉，通过实时分析预测，企业能够精准洞察潜在消费需求，甚 至实现"以需定产"的柔性制造。比如，基于用户浏览与购买数据，直播间里的智能导购可以提供最贴心 的穿搭建议；智能家电生产商通过收集用户使用习惯数据，可以主动提醒用户维护或优化运行模式。这 些萌生于买卖双方的互动交流不仅极大地提升了消费体验，更减少了资源的错配与浪费，推动市场供给 从 ...

Core Viewpoint - The "Nine-Nine Consumption Season" in Shenyang aims to stimulate winter consumption through a series of themed activities and promotions from December 21 to March 14, 2026, featuring over 400 events across various sectors [1][6]. Group 1: Event Overview - The "Nine-Nine Consumption Season" will include a diverse range of activities such as cultural experiences, leisure bathing, and winter sports, providing different surprises every nine days [1][3]. - The event will kick off with a grand opening ceremony and the release of the "2026 Bathing Guide," focusing on enhancing the city's brand as a "Bathing Leisure Capital" [3]. Group 2: Consumer Engagement - A hand-drawn electronic consumption map will be launched, highlighting 99 unique consumer spots, including 32 premium locations in Shenyang, allowing consumers to access discounts, smart navigation, and lottery features [5]. - Consumers can participate in a lottery by checking in at various marked locations, with prizes including a BMW car for those who check in at over 66 spots [5]. Group 3: Promotional Activities - The "Cold Winter, No Cold" promotional series will feature over 400 themed events throughout the 81 days, ensuring daily discounts and weekly highlights to meet the winter consumption needs of residents and tourists [6]. - The initiative aims to showcase Shenyang's rich winter consumption resources, integrating traditional and modern elements, as well as local and international aspects [6].

Group 1 - The "Guangdong Shopping Map" 2.0 version has been launched, featuring nearly 30,000 stores participating in subsidy activities, enhancing consumer experience through new functionalities such as "trade-in" and "Guangdong quality products" stores [2][3] - The map allows consumers to easily access the nearest participating stores and integrates with platforms like WeChat and Cloud Flash Payment for a seamless coupon redemption process [2] - The "Le Gou Town" initiative aims to promote local economic development by highlighting unique shopping experiences and integrating tourism with shopping, thereby fostering a positive cycle of consumption and tourism [2][3] Group 2 - A total of 34 towns have been selected for the "Le Gou Town" initiative, categorized into industrial (12), agricultural (6), and commercial (16) towns, showcasing a diverse range of specialty consumer products [3] - Notable towns include Shenzhen's Huaqiangbei, known as the largest electronic product distribution center globally, and Foshan's Lecong, which has the world's largest furniture procurement center [4][5] - The initiative aims to enhance the local economy by creating immersive shopping experiences and integrating various services, such as transportation and hospitality, to attract both local and international consumers [4][5]

Core Insights - The event "IoT and Beautiful Life 10 Billion Subsidy Theme Night" was organized by the Qijiang District Government, showcasing smart consumption scenarios and enhancing community life experiences through technology [1][5] - The collaboration between IoT and Beautiful Life with local government aims to provide efficient and convenient consumer experiences while supporting the digital city initiative [5] Group 1 - The event featured over 50 restaurants and cultural merchants using a dedicated payment code, allowing citizens to receive automatic subsidies with a payment process taking less than 3 seconds [3] - The smart payment system demonstrated strong adaptability, switching to offline mode during network disruptions and offering voice guidance for elderly users [3] - Citizens expressed satisfaction with the new technology, highlighting its ease of use and convenience compared to cash transactions [3] Group 2 - The initiative aims to build a comprehensive smart community ecosystem through subsidy distribution, enhancing daily consumption and cultural activities [5] - The strategic partnership is designed to expand smart services across various life scenarios, ensuring deep integration of technology and public welfare [5]

Group 1 - The State Council issued opinions to stimulate consumption potential and promote sustained recovery through 20 measures across five areas, including ensuring supply and stabilizing prices of basic consumer goods [1][3] - Emphasis on developing green consumption, including promoting prefabricated buildings, green building materials, and accelerating the development of energy-efficient home appliances and furniture [1] - Encouragement for large commercial enterprises and e-commerce platforms to extend services to rural areas, focusing on promoting brand and quality consumption, particularly in automobiles and home appliances [1] Group 2 - Increasing demand for services related to the elderly and children, with initiatives to develop smart elderly care products and services, as well as a comprehensive childcare service system [2] - Promotion of new consumption models by integrating online and offline channels, and fostering smart products and services across various sectors, including healthcare and home decoration [2] - Support for small and micro enterprises in the catering and retail sectors affected by the pandemic, including financial assistance and subsidies for epidemic prevention measures [2] Group 3 - Establishment of a robust supply chain for essential consumer goods, including logistics and storage facilities to ensure price stability and availability of daily necessities [3] - The timing of these consumption-promoting policies is seen as critical for achieving annual growth targets, with a comprehensive approach to support demand and improve the consumption market environment [3]

Group 1 - The city is promoting commercial quality upgrades through smart consumption, with a significant rise in "contactless payment" innovations in urban supermarkets [1][3] - Self-service scanning payment is transitioning from a novelty to a regular practice among consumers, enhancing the shopping experience and optimizing the consumption environment [1][3] - In Yonghui Supermarket, self-service device coverage has reached 55%, with self-checkout accounting for 60% of transactions on weekdays, improving efficiency by 40% compared to manual checkout [1][3] Group 2 - In CR Vanguard Supermarket, self-service payment devices have a coverage rate of 68%, processing an average of 972 orders per day per device, significantly benefiting peak shopping hours [3] - The demographic using self-service devices is predominantly under 35 years old, making up 82% of users, and they complete transactions 3 minutes faster than at manual checkouts [3] - The shift towards self-service payment reflects a deeper change in consumer habits, aligning with the younger generation's demand for seamless service [3]

Economic Overview - In the first quarter, Shandong's total retail sales of consumer goods reached 1,017.28 billion yuan, with a year-on-year growth of 5.6%, an increase of 0.6 percentage points compared to the previous year [4] - Urban retail sales grew by 5.5%, while rural retail sales increased by 6.0% [4] - Dining revenue rose by 5.7%, and commodity retail grew by 5.6% [4] - Online retail sales of physical goods amounted to 148.71 billion yuan, reflecting a growth of 6.1% [4] Consumption Trends - The consumption market in Shandong is characterized by "stability with quality improvement and innovative scenarios," driven by policy guidance, technological empowerment, and enhanced consumption quality [4][5] - The province implemented a series of initiatives to boost consumption, including the "New Year Consumption Season" and "Spring Replacement Happy Purchase" activities, leading to increased consumer activity [4][5] Policy Impact - Following the "926" meeting last year, Shandong has combined consumption promotion with improving livelihoods, focusing on increasing income for low- and middle-income groups and enhancing consumption structure [5] - The "smart transformation" of the consumption market is attributed to policy guidance and the inevitable result of technological revolution and consumption quality enhancement [5] - A subsidy of up to 20% for smart home and digital products was introduced, significantly boosting sales in these categories [5] Sales Growth - In the first quarter, retail sales of smart home appliances and new energy vehicles surged by 50.2% and 29.9%, respectively [5] - The "old for new" policy stimulated consumption exceeding 31 billion yuan, while the online New Year shopping festival generated 72.54 billion yuan in online retail sales, marking a 7.4% increase [5] Price Stability - Shandong's Consumer Price Index (CPI) decreased by 0.2% year-on-year, maintaining a low-level operation [6] - The decline in CPI may be influenced by seasonal drops in consumer demand post-Spring Festival [6] - The stable economic environment in the province is expected to support price stability, alongside various policies aimed at boosting consumption [6]