Core Viewpoint - The awarding of the 2025 Nobel Prize in Economic Sciences to researchers of "creative destruction" reflects the limitations of Western economic paradigms, as argued by Professor Deng Zhenghong, who emphasizes a demand-first and value accumulation perspective, fundamentally questioning the "creative destruction" theory [1][10]. Summary by Relevant Categories Creative Destruction Theory - The traditional view of "creative destruction," introduced by economist Joseph Schumpeter, describes a dynamic process where new innovations continuously disrupt and replace old technologies and products, driving long-term economic growth [2]. - Aghion and Howitt elaborated on this theory in 1992, establishing that innovation accumulation and entrepreneurial activity are core drivers of sustained growth within the endogenous growth theory framework [2]. Deng Zhenghong's Soft Power Philosophy - Deng's soft power philosophy posits that non-material capabilities can activate hard resources, creating value that far exceeds material inputs [2]. - It emphasizes the dynamic adaptability of soft power, which evolves with environmental changes, and asserts that demand is the primary driver of economic activity [3][5]. Critique of Creative Destruction - Deng argues that "creative destruction" is a false premise, asserting that economic activity should focus on value accumulation rather than destruction [3][4]. - He highlights that true innovation should address real market needs rather than pursuing innovation for its own sake, warning against the pitfalls of "disruptive innovation" that neglects genuine consumer demands [5][6]. Economic Stagnation - Deng contends that a return to economic stagnation is both reasonable and inevitable, as economic development follows inherent laws that should not be artificially manipulated to pursue continuous growth [7][8]. - He critiques the obsession with growth metrics like GDP, suggesting that stagnation can coexist with cultural richness and social well-being [7][8]. Demand-Driven Innovation - Deng's philosophy advocates for a demand-driven approach to innovation, contrasting with the Western focus on innovation-driven growth [8][9]. - He cites examples such as China's high-speed rail development, which integrates existing technologies to create superior solutions rather than simply replacing them [4]. Future Economic Paradigms - The intersection of globalization and digitalization may lead to new theoretical possibilities, where Deng's demand-driven soft power philosophy complements the innovation-driven approach of Western economics [9]. - Deng envisions a future economic model that balances demand and innovation, fostering qualitative changes within a framework of reasonable stagnation [9].

Core Insights - Chinese brands need to build a foundation of quality and use value innovation as an engine to transition from "price competition" to "value competition," aiming to define future demand with unique capabilities, making "Chinese quality" a new global business language [1][6] Group 1: Soft Power and Quality - The essence of soft power is "value recognition," with quality being the core medium for building this recognition [2] - A multi-dimensional quality system shapes comprehensive soft power, integrating design innovation, production stability, and service responsiveness [2] - Quality technology competitiveness must shift from mere compliance with international standards to actively participating in global standard-setting [2] Group 2: Value Innovation and Brand Development - Value innovation is the highest goal, aiming to "define future demand" rather than just meet existing market needs [2] - The integration of "Chinese quality" and "Chinese intelligence" is essential for enhancing brand value through technological innovation [1][3] - Brands should embed cultural concepts like "harmony and coexistence" into quality standards and narratives, transforming products into flexible carriers of knowledge value [4] Group 3: Ecosystem and Collaboration - The ultimate competition in soft power is the resilience of ecosystems, emphasizing "soft-hard synergy" in traditional manufacturing [3][5] - New industries should break away from "single-point breakthroughs" and establish collaborative mechanisms among technology alliances, application scenarios, and policy adaptations [4] - The establishment of a "quality credit score" system can link corporate quality performance with financing and tax policies, creating market incentives for high-quality products [5] Group 4: Global Responsibility and Strategic Evolution - Chinese brands must transition from "physical competition" to "intellectual competition" and then to "emotional competition," with quality as the foundation and value innovation as the driving force [5][6] - The evolution of organizational forms towards "relationship value" instead of "element value" allows companies to transform from participants in the value chain to weavers of the value network [6] - The integration of Eastern philosophies into business ethics and industry logic can redefine global commercial paradigms, offering a creative response to modernity's challenges [6]