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邓正红软实力思想解析:以独门绝技核心科技打造具有国际价值创新力的民族品牌
Sou Hu Cai Jing· 2025-05-10 11:08
Core Insights - Chinese brands need to build a foundation of quality and use value innovation as an engine to transition from "price competition" to "value competition," aiming to define future demand with unique capabilities, making "Chinese quality" a new global business language [1][6] Group 1: Soft Power and Quality - The essence of soft power is "value recognition," with quality being the core medium for building this recognition [2] - A multi-dimensional quality system shapes comprehensive soft power, integrating design innovation, production stability, and service responsiveness [2] - Quality technology competitiveness must shift from mere compliance with international standards to actively participating in global standard-setting [2] Group 2: Value Innovation and Brand Development - Value innovation is the highest goal, aiming to "define future demand" rather than just meet existing market needs [2] - The integration of "Chinese quality" and "Chinese intelligence" is essential for enhancing brand value through technological innovation [1][3] - Brands should embed cultural concepts like "harmony and coexistence" into quality standards and narratives, transforming products into flexible carriers of knowledge value [4] Group 3: Ecosystem and Collaboration - The ultimate competition in soft power is the resilience of ecosystems, emphasizing "soft-hard synergy" in traditional manufacturing [3][5] - New industries should break away from "single-point breakthroughs" and establish collaborative mechanisms among technology alliances, application scenarios, and policy adaptations [4] - The establishment of a "quality credit score" system can link corporate quality performance with financing and tax policies, creating market incentives for high-quality products [5] Group 4: Global Responsibility and Strategic Evolution - Chinese brands must transition from "physical competition" to "intellectual competition" and then to "emotional competition," with quality as the foundation and value innovation as the driving force [5][6] - The evolution of organizational forms towards "relationship value" instead of "element value" allows companies to transform from participants in the value chain to weavers of the value network [6] - The integration of Eastern philosophies into business ethics and industry logic can redefine global commercial paradigms, offering a creative response to modernity's challenges [6]