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新春走基层丨从“春节红”到“春季热” 海口旅文市场持续升温
Zhong Guo Xin Wen Wang· 2026-02-24 06:31
中新网海口2月24日电 (记者 张茜翼)作为海南自贸港核心引领区,海口在2026年春节假期交出一份 亮眼的旅文成绩单。海口市旅游和文化广电体育局23日晚发布数据显示,春节假期全市接待游客246.95 万人次,同口径同比增长14.46%;实现游客总花费36.27亿元,同口径同比增长18.61%。 得益于海南自贸港免签及通关便利化政策,叠加国际航线加密,春节期间入境游客量实现"井喷 式"增长。去哪儿数据显示,海口跻身外国游客热衷的十大目的地城市。 为将春节"开门红"延伸为贯穿整个春季的"旅游黄金季",海口正密集策划推出系列节庆活动。 从主题乐园到文化场馆,从滨海休闲到乡村亲子游,海口通过多元化的产品供给与持续不断的节庆 活动,将春节的"开门红"转化为整个春季的旅游热潮。 海口各大主题乐园和景区在春节期间各出"奇招"。海南长影奇幻乐园推出"长影食光里·首届国潮非 遗庙会",舞龙舞狮、东北秧歌、海南琼剧、潮汕英歌舞、打铁花与璀璨烟花交相辉映。海口观澜湖旅 游度假区的电影公社每天上演超40场沉浸式演出和互动体验。骑楼老街举办"骑楼老街年货节"和"骑楼 新春交响曲"系列主题活动,让老街焕发新活力。 春节期间,海口宜人天气 ...
春节文旅市场“玩”出科技新花样
Zheng Quan Ri Bao· 2026-02-23 16:27
"面对人流增加,我们做好保障服务,打造超高性价比景区,以微笑服务迎接游客。"万岁山武侠城工作人员王先生告诉 《证券日报》记者,景区增派"锦衣卫巡逻队"、蓝天救援队、专业安保及保洁人员,及时处理各类突发情况,确保园区环境整 洁、秩序井然。另外,园区运用大数据人流调控系统,实时监测人流变化,科学疏导、合理分流,避免人群过度聚集。 本报记者 吴晓璐 韩昱 张芗逸 除夕清晨,河南开封万岁山武侠城内人潮涌动,身穿古装的NPC(指由真人扮演的各种角色)穿梭其中,与游客对话互 动;初五晚上,唐僧师徒在黄果树景区的陡坡塘内再现西游之路,变幻的灯光为瀑布染上新的色彩;山西平遥古城内年味正 浓,仿生机器人在展厅中演绎武术,引得游客惊叹叫好…… 马年春节,记者在多处景区和主题公园发现,各地文旅市场新春"马力全开",以多元化文旅产品探索文旅融合新路径。在 沉浸式演出、数字科技体验等新场景助力下,文旅市场正焕发出新的活力。 从"看风景"到"入剧情" 沉浸式NPC互动、大型剧目演出、民俗体验、特色市集……在今年春节,"体验感"已经成为文旅景区和主题公园的"引 流"新密码。 自从2024年"王婆说媒"爆火后,河南省开封市的万岁山武侠城不断 ...
去年我国人均服务性消费支出占居民人均消费支出的46.1% 接近居民消费半壁江山
Sou Hu Cai Jing· 2026-02-06 09:26
Group 1 - The core viewpoint of the article is the release of the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption," which highlights the increasing importance of service consumption in China's economy [1][2] - In 2022, the proportion of per capita service consumption expenditure to per capita total consumption expenditure reached 46.1%, indicating that service consumption is becoming a significant part of residents' overall consumption [1][2] - The average annual growth rate of per capita service consumption expenditure in China is projected to be 8.5% from 2020 to 2025, showcasing strong growth momentum [2] Group 2 - The shift in consumer focus from "availability" to "quality" is leading to a rising demand for personalized, diverse, and high-quality service consumption products [2] - Emotional and experiential services are emerging trends, with activities like writing Spring Festival couplets and immersive performances gaining popularity [2] - The "Work Plan" aims to support and guide the development of new business models through innovative regulatory methods, creating a healthy development environment, and innovating consumption scenarios [2]
文化和旅游部、国家消防救援局发布通知 促进新型演出场所健康有序发展
Jing Ji Guan Cha Wang· 2026-02-04 10:36
Core Viewpoint - The Ministry of Culture and Tourism and the National Fire Rescue Administration have issued a notice to promote the healthy and orderly development of new performance venues, highlighting the growth of immersive performances and LiveHouse venues in meeting cultural demands [1] Group 1: Development of New Performance Venues - New types of performance venues, including immersive performance spaces and LiveHouse, have seen significant growth and popularity, contributing positively to cultural consumption and public demand for spiritual and cultural experiences [1] - The notice aims to clarify fire safety standards for new performance venues and optimize the approval process to foster a conducive business environment [1] Group 2: Regulatory and Safety Measures - The notice outlines specific requirements across three areas: optimizing approval and filing services, enhancing market cultivation and innovation, and enforcing safety responsibilities to maintain order in the performance market [1] - A detailed set of fire safety management requirements for new performance venues has been established, covering basic safety conditions, fire safety responsibilities, fire prevention in venue decoration and stage settings, fire management for electricity and fire use, evacuation management, and fire safety education and training [1]
晶采观察丨提质惠民!服务消费新政落地 点燃内需增长新引擎
Sou Hu Cai Jing· 2026-02-02 14:40
Core Viewpoint - The State Council's recently released "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" emphasizes improving service quality to benefit the public, moving beyond traditional consumption stimulation approaches [1] Group 1: Key Policy Measures - The plan outlines 12 policy measures aimed at invigorating key sectors, nurturing potential areas, and strengthening support mechanisms [1] - A significant focus is on the home service sector, addressing issues such as insufficient quality service supply and varying qualifications of service personnel [1] Group 2: Home Service Sector Initiatives - The plan proposes a special training initiative for home service professionals to enhance the industry's professionalism and reliability [1] - It encourages the transformation of intermediary home service companies into employee-based models, aiming to cultivate leading enterprises in the sector [1] Group 3: Transportation and Cultural Services - In transportation, the plan includes policies to promote the integration of railways and tourism, enhancing service quality and developing themed tourist trains [4] - The cultural sector will see improvements through a robust policy framework aimed at fostering competition and innovation in audiovisual services, enriching cultural offerings [4] Group 4: Experience-Based Consumption - The plan targets the growing trend of experience-based consumption, including immersive entertainment and escape rooms, ensuring their regulated development [6] - It aims to address issues in ticketing for events and sports, making access to cultural and sporting events more equitable and convenient [6] Group 5: Overall Impact - The initiatives are designed to meet the real needs of the public, enhancing convenience and quality of life while stimulating economic growth [7] - The plan represents a proactive choice to adapt to changing consumer structures and respond to external economic challenges, aiming for a dual win of improved living standards and economic vitality [7]
从焰火盛典到沉浸式演出,从古典音乐会到文物特展
Nan Jing Ri Bao· 2025-12-19 02:31
Group 1 - Nanjing's cultural tourism sector is set to integrate various resources to create a New Year's celebration that blends traditional culture with modern trends, featuring activities such as fireworks, immersive performances, classical concerts, and cultural exhibitions [1] - Multiple scenic spots will host diverse New Year's events, including the "Jiangsu Thirteen Cities Splendor" fireworks show and various themed activities at Tangshan Hot Spring Resort, aiming to meet the diverse recreational needs of citizens and tourists [1] - The Niushou Mountain Cultural Tourism Area will launch a series of activities themed "Winter Solstice Niushou, Auspicious Blessings," including a drone show and jazz concert, to establish a new cultural brand for the New Year [1] Group 2 - Cultural venues will enhance the New Year experience with historical and cultural elements, such as the "Climb the Tower for Good Luck" series at the Daboen Temple Ruins Museum, which includes a special exhibition and interactive experiences [2] - The Jiangning Weaving Museum will present an immersive performance themed around "Dream of the Red Chamber," featuring New Year-themed shows and interactive activities [2] - The Nanjing City Wall Museum will host a unique exhibition titled "Steel and Glory: European Knight Armor and Culture," showcasing 140 exhibits from the Royal Palace Museum in Turin, Italy [2] Group 3 - The theater scene will feature a variety of performances, including the "Fabulous 40" concert by Chen Huixian, and multiple high-quality concerts at the Jiangsu Grand Theatre, featuring the Vienna Johann Strauss Orchestra [3] - Traditional opera performances will be presented by the Nanjing Yue Opera Troupe, including shows like "Meng Lijun" and "Special Performance of Short Plays" [3] - The Nanjing Cultural Center will host a public music concert titled "Golden Melody, Brilliant New Year," providing diverse artistic options for citizens and tourists [3]
宋城演艺拟收购宋城实业100%股权,回应称系打造“第二成长曲线”的关键之举
Xi Niu Cai Jing· 2025-12-08 09:53
Group 1 - The core point of the article is that Songcheng Performing Arts plans to acquire 100% equity of Songcheng Industrial from its controlling shareholder, Songcheng Group, for a total price of 963 million yuan, which will make Songcheng Industrial a wholly-owned subsidiary and included in the consolidated financial statements [2][4]. Group 2 - Songcheng Industrial's main assets include approximately 92,400 square meters of land use rights and about 94,500 square meters of buildings, primarily generating income from leasing to Songcheng Scenic Area for parking and operational purposes [4]. - Upon successful completion of the transaction, the area of Songcheng Scenic Area will expand from 67 acres to approximately 200 acres [4]. - As of October 31, 2025, the assessed value of Songcheng Industrial is approximately 963 million yuan, reflecting an estimated increase of 779 million yuan over the book value, resulting in a valuation increase rate of 422.74% [4]. - The company stated that the assessment reflects the market value of Songcheng Industrial as of the benchmark date, and the transaction price does not exceed the assessed value, ensuring fairness and reasonableness [4]. Group 3 - Following the acquisition, Songcheng Performing Arts plans to develop various types of immersive performances, several small theaters, and enhance facilities such as parking spaces and extreme experience areas [4]. - As of the end of Q3 this year, the company has approximately 4.6 billion yuan in cash and trading financial assets, which will support ongoing cash inflows from scenic area operations [5]. - After the acquisition, the company plans to invest around 500 million yuan in renovations and upgrades, with an estimated construction period of about two years, which is seen as a key move to create a "second growth curve" and deepen its competitive advantage [5].
【铜川】今年已举办368场“戏曲进乡村”文化活动
Shan Xi Ri Bao· 2025-11-30 22:36
Core Insights - The article highlights the efforts of Tongchuan City in enhancing public cultural services through various initiatives aimed at improving cultural accessibility and quality for the community [1] Group 1: Cultural Activities and Events - Tongchuan has organized 368 performances under the "Cultural Activities in Villages" program this year through government-funded initiatives [1] - The city has conducted over 300 public benefit performances during the 32nd Summer Cultural Activities, attracting more than 200,000 attendees [1] Group 2: Infrastructure and Facilities - Continuous improvements are being made to public cultural venues, including libraries, cultural centers, and museums, with plans to build 8 new cultural courtyards by 2025, bringing the total to 60 [1] Group 3: Future Plans and Community Focus - The Deputy Director of the Tongchuan Cultural and Tourism Bureau emphasized the commitment to addressing community needs by enhancing public cultural facilities, enriching service offerings, and innovating operational mechanisms to improve resource allocation and service efficiency [1]
“沉浸式”演出、夜游、“音乐+市集”……新场景新体验燃动假期文旅消费活力
Yang Shi Wang· 2025-10-04 02:33
Group 1 - The National Day and Mid-Autumn Festival holiday in China has seen a surge in tourism, with diverse experiences leveraging unique natural landscapes and rich cultural heritage [1] - Beijing has emerged as one of the most popular tourist cities, with the Tiananmen Square giant flower basket being a must-visit attraction, drawing visitors from all over the country [1][3] - During the first three days of the holiday, Tiananmen Square recorded a visitor count of 1.4325 million [3] Group 2 - In Hubei's Daye City, four water performance shows are held daily, themed around "a village that performs," providing an immersive tourism experience with martial arts performances [5] - Zhejiang's Huzhou ancient village Lu Village launched a "Night Tour Carnival Month," featuring vibrant lanterns and bustling street markets, showcasing unique Chinese aesthetics [7] - In Sichuan's Chengdu, a music bus themed "Singing Love to the Motherland" offers an immersive cultural tourism experience, combining music and market scenes [9] Group 3 - The Inner Mongolia Guyang Qin Great Wall National Cultural Park hosted various activities, allowing visitors to experience the historical significance of the Great Wall and local cultural performances [11] - In Xinjiang's Bayingolin, tourists enjoy an immersive experience in the Rob People Village, exploring the natural ecology and historical culture amidst deserts and lakes [13]
这个暑假,多家博物馆开启“超长待机”模式
Nan Jing Ri Bao· 2025-08-07 02:39
Core Insights - Nanjing museums have adopted a "super long standby" mode, extending their opening hours to provide flexible and rich visiting experiences during the summer nights, enhancing cultural engagement for citizens and tourists [1][2][3] Group 1: Extended Opening Hours - Multiple museums in Nanjing, including the Nanjing Museum and Nanjing City Wall Museum, have announced extended hours to alleviate daytime visitor pressure and offer a unique night-time experience [2][3] - The Deji Art Museum has gained popularity for its daily operation until midnight, distinguishing itself from other museums that only extend hours during holidays [3] Group 2: Cultural Events and Experiences - Nanjing museums are not just extending hours but also enhancing visitor experiences with immersive performances and exhibitions, such as the "Dream of Jinling" theatrical performance at the Zhan Garden [5][6] - The Nanjing Folk Museum offers a variety of traditional cultural experiences, including shadow puppetry and local folk performances, attracting visitors interested in local heritage [6][7] Group 3: Visitor Engagement - Tourists are increasingly choosing night visits to avoid daytime heat and crowds, with many expressing appreciation for the cultural richness of Nanjing [2][3] - Social media has played a role in promoting these night-time museum experiences, as seen with international visitors sharing their positive experiences online [3]