Core Viewpoint - The live e-commerce sector is rapidly penetrating traditional industries, prompting regulatory actions in the jade carving market of Nanyang, Henan Province, which has a market scale exceeding 50 billion yuan and employs around 400,000 people [1][2]. Group 1: Regulatory Actions - The State Administration for Market Regulation held a press conference on September 23, announcing that Henan has initiated regulatory measures, resulting in 23 cases of violations being filed this year, including one case referred to the police and four individuals detained [1][2]. - Henan's market regulation efforts focus on a dual approach of "service + regulation," addressing product quality, advertising behavior, and platform collaboration to ensure a healthy jade market [1][2]. Group 2: Market Oversight Strategies - Henan is implementing a "four focuses" strategy to enhance market regulation, which includes improving product quality through special funding and increased supervision, as well as targeting false marketing and counterfeit products [2]. - The province has conducted extensive monitoring of advertisements, checking 23,637 traditional media ads and 20,001 internet media ads this year [2]. Group 3: Industry Development Initiatives - Henan is advancing a "two classifications and two markings" initiative to support industry development, which involves categorizing and archiving e-commerce live broadcasts, market stalls, and jade processing entities [3]. - The initiative also includes standardized pricing and labeling practices to ensure transparency for consumers, with clear identification of product origin, type, merchant name, contact information, and business license number [3].

Group 1 - The core issue involves the illegal practices of certain merchants in the jade market of Shifo Temple Town, Henan Province, who deceived consumers into purchasing counterfeit Hetian jade [1] - A joint investigation team was established immediately by the local authorities, including police and market regulation departments, to gather evidence and address the situation [1] - Four live-streaming hosts suspected of fraud and individuals involved in producing fake certificates have been detained, and related online live-streaming rooms have been shut down [1] Group 2 - The local government plans to continue regulatory actions to standardize operations in the jade market and encourages public supervision of their efforts [2]