外卖大战的愈演愈烈，给现制茶饮带来了意外惊喜。 作为本次补贴促销中最受益的品牌之一，7月30日，瑞幸发布了2025年第二季度的财务报告。财报显 示，过去一个季度，瑞幸的表现非常亮眼。不仅营收和营业利润出现了超预期的增长，而且新店的扩 张、同店业绩增长、月均交易客户数量等关键运营指标也表现不俗。 那么，二季度来看，瑞幸究竟有哪些亮点？外卖大战对其影响如何？后续还值得关注吗？ 走出价格战阴霾，增长确定性增强 2023年，库迪作为挑战者入场后，国内现磨咖啡行业进入新一轮价格绞杀战。为了应对竞争，瑞幸一方 面加快了门店扩张速度，另一方面深化9.9元的低价策略。 价格战的影响从2024年开始逐步体现在瑞幸的财务报表。一季度瑞幸自营门店同店收入在重组后出现首 度下滑，并伴随营业利润转负，引发市场担忧。尽管后续在二季度入夏后销售规模扩大、主动调整活动 SKU，以及有意控制门店扩张三重作用下，瑞幸的营业利润重新转正，但同店收入仍处于下滑状态，只 是趋势上跌幅在收窄。 2025年，瑞幸出现了以下三个明显的变化。 最后是，营业利润持续跑赢收入增速。2025年二季度，瑞幸实现营业收入123.59亿元，同比增长 47.08%，营业利 ...

Investment Rating - The industry investment rating is optimistic [1] Core Insights - The ready-to-drink beverage industry is a high-quality consumer segment with a market size exceeding 510 billion yuan and a double-digit growth rate. The industry has a low penetration rate and high-quality offerings, indicating significant growth potential, especially in lower-tier cities [3][4] - Major players like Mixue Ice City and Luckin Coffee have established strong market positions and are expected to continue expanding through both domestic and international strategies. Other brands like Gu Ming and Lucky Coffee are also solidifying their positions in the first tier of the industry [3] - The competition landscape is evolving, with a noticeable increase in store closures in the ready-to-drink tea segment, while the coffee segment remains competitive with a clear concentration of leading brands [4] Industry Scale - The ready-to-drink beverage industry reached a scale of over 510 billion yuan in 2023, maintaining a compound annual growth rate (CAGR) of approximately 23% from 2018 to 2023. The market for ready-to-drink tea and coffee is approximately 250 billion yuan and 170 billion yuan, respectively [4][18] - The ready-to-drink tea segment is the largest, accounting for about 50% of the total market, while the ready-to-drink coffee segment is the fastest-growing, with a CAGR of nearly 36% from 2018 to 2023 [4][21][25] Brand Competition Landscape - The competition in the ready-to-drink tea segment is easing, with a significant increase in store closures over the past three years. In contrast, the coffee segment remains highly competitive, with a clear trend of brand concentration [4][41] - The top five brands in the ready-to-drink tea segment hold a market share of approximately 16.8%, while the top ten brands account for about 23.2%. In the coffee segment, the top five brands have a market share of around 22.2% [4][51][53] Future Outlook - There is substantial growth potential in the ready-to-drink beverage market, with per capita consumption in China still having over eight times the room for growth compared to developed markets. The industry is expected to maintain a double-digit growth rate, with the market size projected to exceed 1.1 trillion yuan by 2028 [4][26][30] - The affordable ready-to-drink beverage segment is anticipated to be the primary driver of growth, with a projected CAGR of 22% from 2023 to 2028 [30][32]