2025.08. 13 本文字数：1009，阅读时长大约2分钟 来源 | 大象新闻、 胖东来唯初珠宝、爱企查APP 据大象新闻报道，8月13日，胖东来官方渠道发布珠宝预约细则调整公告， 自2025年8月17日起，胖 东来珠宝自营 黄金区、银饰区、珍珠区、玉石区、配绳区 原预约细则， 调整为每日20:00顾客需登 录微信搜索胖东来会员卡小程序，点击预约版块，可预约次日服务，系统将自动分配预约号码 ，具 体细则如下： 客;每周一暂停预约服务;周二闭店期间可正常预约周三服务; 2.预约身份要求: 实行实名预约制，需先在胖东来会员卡完成实名认证;预约成功后,仅限本人到 店购买,预约名额不可转让; 3.预约频次与服务时长: 每位顾客30天各品类商品限预约一次；选购时长为20分钟，请合理安排时间； 4.到店提醒: 柜台按照预约号顺序进行叫号，请您关注预约信息及时前往柜台选购，避免错过 服务; 5.未成年人提醒: 根据《中华人民共和国民法典》《中华人民共和国未成年人保护法》等国家法律 规定,未成年人实施的大额消费(如购买珠宝)需经监护人同意;为保护未成年人权 益,引导健康、理性的消费习惯,胖东来公司将采取合理措施防止未成年 ...

Core Insights - The export volume to the Dubai market has increased by over 50% compared to the same period last year, indicating strong customer demand in the Yiwu market [1] - The number of clients from countries involved in the Belt and Road Initiative has grown by over 30% year-on-year, reflecting the market's expansion [1] - Yiwu is transitioning from a "source of goods" to a "brand upgrade," driven by fashion, internationalization, and digitalization [1][5] Group 1: Market Dynamics - The integration of online and offline sales has created a robust ecosystem for small commodity trade in Yiwu [1] - The influx of tourists and increased foot traffic in Yiwu International Trade City has led to a surge in retail sales, particularly during the summer season [3] - The rise of IP-driven products has transformed ordinary goods into popular items, with significant sales growth in categories like anime-themed merchandise [3][4] Group 2: Sales Innovations - The "live streaming" sales model has gained traction, with thousands of "walking broadcast" hosts operating in Yiwu, enhancing product visibility and sales [4] - Data indicates that by April 2025, approximately 70% of businesses in the Yiwu accessories sector will engage in live e-commerce [4] - Yiwu's total import and export volume is projected to exceed 600 billion yuan in 2024, marking an 18.2% year-on-year increase [4] Group 3: Brand Development - Yiwu merchants are increasingly focusing on brand cultivation and expansion, with significant investments in brand identity and storytelling [5][7] - The establishment of the first "Chenming Accessories" store in South Korea marks a strategic move towards global brand presence [6] - The number of effective trademark registrations in Yiwu reached 218,000 by the first quarter of 2025, reflecting a growth of 8.77% [7]

Core Viewpoint - The Deqing freshwater pearl farming system in Huzhou, Zhejiang Province, has been recognized as a globally significant agricultural cultural heritage by the Food and Agriculture Organization of the United Nations, highlighting the integration of traditional ecological wisdom and modern practices in pearl cultivation [1]. Group 1: Ecological and Economic Benefits - The Deqing freshwater pearl system employs a mixed farming approach of fish and clams, creating a natural ecological cycle that improves water quality and maintains biodiversity [1]. - The system has led to significant improvements in pearl quality, with traditional farming methods enhancing the survival rate of clams and the overall yield of pearls [2]. - The economic benefits are notable, with 80% of the pearls produced being used for medicinal and cosmetic purposes, while only 5% qualify as jewelry-grade pearls, showcasing a dual focus on ecological and economic gains [2]. Group 2: Industry Development and Innovation - The local pearl industry is evolving towards a full industrial chain model, integrating processing, research, and cultural tourism, which includes the establishment of pearl brands and the development of pearl-based products [3]. - The annual output of pearl deep processing in Deqing is nearly 100 tons, accounting for about 10% of the national total, with the combined annual output value of pearl farming and processing exceeding 7 billion yuan, creating employment for nearly 20,000 people [3].

Core Insights - The article highlights the growing trend of refined consumption among middle-aged and elderly consumers in China, as evidenced by the success of the live streaming channel "All Parents' Happy Home" launched by Meiwang during the 618 shopping festival [1][3] - The channel has rapidly gained popularity, attracting 370,000 followers and over 20 million views since its launch, indicating a significant market opportunity for products tailored to older demographics [1][3] Group 1: Market Trends - The live streaming channel targets the diverse consumption needs of the elderly, offering a wide range of products including pearl jewelry, trendy clothing, sun-protective shirts, and travel packages [1][3] - The channel's launch coincided with a notable increase in the visibility of elderly consumers engaging with modern cultural trends, influencing both their peers and younger generations in gift selection and purchasing [3] Group 2: Product Offering and Quality Assurance - Meiwang's "All Parents' Happy Home" live streaming channel emphasizes a comprehensive selection of products while addressing the challenges of product quality and accessibility for older consumers [3][4] - The channel employs a "three selections, three inspections" quality control process and includes an elderly user experience officer to ensure products meet the specific needs of older consumers [7] Group 3: User Experience Enhancements - The live streaming format has been adapted for older audiences, featuring slower speech from hosts, larger text displays, and eye care reminders to enhance accessibility [7] - Models featured in the live streams are aged 36 and above, with the oldest being 70, to better represent and cater to the preferences of the elderly demographic [7] Group 4: Business Impact - The channel serves as a direct avenue for brands to reach elderly consumers, enhancing both GMV and brand recognition through targeted marketing [8] - Initial sales data indicates strong demand, with products like MMLG's casual wear selling out, demonstrating the potential for high customer loyalty and repeat purchases within this demographic [8]

Core Insights - The article highlights the growing trend of refined consumption among the elderly in China, particularly in the context of the upcoming 618 shopping festival [1] - The launch of the live streaming platform "All Parents' Happy Home" by Meiwang has successfully attracted a significant audience, with 370,000 followers and over 20 million views since its inception [1] - The platform focuses on a diverse range of products tailored for the elderly, emphasizing "beautiful clothing, delicious food, and a beautiful life" to meet the evolving consumption needs of this demographic [1] Group 1 - The live streaming session on the platform sold out 2,000 pieces of the streetwear brand MMLG, indicating a strong demand for trendy apparel among older consumers [2] - Health foods and age-friendly electronic products also saw a significant increase in sales, showcasing the potential for targeted marketing to the elderly consumer segment [2] - The platform aims to enhance the shopping experience for the elderly by providing quality services and products, tapping into the growing e-commerce market for this demographic [2]