机构：申万宏源研究 研究员：屠亦婷/魏雨辰 伟易达是全球最大的婴幼儿及学前电子学习产品企业，也是全球最大的家用电话生产商。 电子学习产品：垂类赛道头部，品牌资产深厚。根据Circana，2024 年美国婴幼儿/学龄前玩具市场规模 约为34 亿美元，伟易达市占率12%，与美泰处于第一梯队。2025 财年公司电子学习产品业务实现收入 8.3 亿美元，2015-2025 年CAGR 为2%，2016 年并购LeapFrog 成功实现业务互补和规模增长。电子学习 产品已实现品牌心智占有，产品力扎实，用户认可度高、粘性强，AI 品类和线上渠道拓展有望打开长 期成长空间。 风险提示：下游需求波动，原材料价格波动，汇率风险，关税风险等 在专业音响设备承包生产赛道具备优势。2015-2025 财年公司承包生产服务业务收入由5.3 亿美元增长 至9.3 亿美元，CAGR 约为6%，成为公司最主要收入增长点，北美与欧洲仍然为主要收入来源。公司生 产制造优势明显，代工业务具备战略枢纽定位，能够平滑产能利用率，拓展下游客户群和扩大采购规 模。 公司业务稳定性高，品牌及生产能力具备一定护城河，通过收并购补充产品矩阵、扩展渠道覆盖，抗风 ...

上 市 公 司 公 司 研 究 / 公 司 深 ——稳健红利价值与成长性兼具的儿童电子学习领导者 财务数据及盈利预测 | 单位：百万美元 | 2024A | 2025A | 2026E | 2027E | 2028E | | --- | --- | --- | --- | --- | --- | | 营业收入 | 2,146 | 2,177 | 2,006 | 2,046 | 2,099 | | 收入增长率（%） | -4.3 | 1.5 | -7.9 | 2.0 | 2.6 | | 归属普通股东净利润 | 167 | 157 | 149 | 160 | 171 | | 归属普通股东净利润增 | 11.7 | -5.9 | -4.8 | 7.6 | 6.8 | | 长率（%） | | | | | | | 每股收益（美元） | 0.66 | 0.62 | 0.59 | 0.63 | 0.68 | | 毛利率（%） | 29.6 | 31.5 | 31.8 | 32.0 | 32.2 | | ROE（%） | 25.8 | 24.3 | 23.1 | 24.2 | 25.1 | | PE | 12 | 13 | ...

Financial Performance - The group's revenue decreased by 9% to $991.1 million, primarily due to declines in all regions [2][4] - Gross profit reduced by 8.1% to $315.8 million, but gross profit margin improved from 31.5% to 31.9% due to lower material costs and favorable product mix [2][3] - Operating profit decreased by 10.8% to $92.9 million, with operating profit margin slightly down from 9.6% to 9.4% [3][4] - Profit attributable to shareholders fell by 14.5% to $74.7 million, with net profit margin decreasing from 8% to 7.5% [4] Business Line Performance - North America sales decreased by 12.1% to $398.3 million, driven by lower sales of electronic learning products (ELP) and telecom products [4][8] - European sales decreased by 7.2% to $429 million, with ELP revenue increasing by 5.5% to $144.6 million, offset by lower contract manufacturing services (CMS) sales [5][12] - Asia-Pacific revenue fell by 5.6% to $150 million, with declines across all product lines [17] - Other regions saw a revenue decrease of 11.3% to $13.4 million, primarily due to lower telecom product sales [5] Market Performance - North America accounted for 40.2% of group revenues, with ELP revenue down 25.4% due to tariff policy changes [8][11] - Europe remains the largest market, contributing 43.3% of revenue, with strong performance in telecom products [12][14] - Asia-Pacific represented 15.2% of overall revenue, with declines in ELP and telecom products [17] Company Strategy and Industry Competition - The company is expanding manufacturing capacity in Malaysia and exploring ODM opportunities to mitigate risks associated with geopolitical tensions and tariffs [20][30] - New product launches, including LeapMove and LeapStart Reading Buddies, are expected to drive sales growth in the second half of the financial year [20][21] - The company aims to maintain its leadership in electronic learning toys and telecom products despite challenging market conditions [8][12] Management Comments on Operating Environment and Future Outlook - The management noted that global business conditions remain challenging due to geopolitical tensions and fragile consumer confidence, leading to cautious order placements [19] - Full financial year revenue is still forecasted to decline, but second-half sales are expected to improve, particularly in ELPs and telecom products [20][21] - The company is optimistic about the performance of new products and the potential for recovery in lost sales from the first half [28][45] Other Important Information - The company declared an interim dividend of $17, unchanged from the previous year [4] - The net cash balance as of September 30, 2025, was $147.9 million, a decrease of 1.5% from the previous year [6] Q&A Session Summary Question: Growth prospects of new electronic learning products - Management expects new ELP products like LeapMove to drive higher growth in the future, with plans for numerous new product launches [22][23] Question: Integration of AI in future products - The company is exploring AI integration in product development, with ongoing projects in the development stage [24][25] Question: Recovery of lost sales in the US - Management indicated that while recovery is expected, overall ELP sales for the full year are still anticipated to be lower than last year [28][45] Question: Impact of tariffs and production shift to Malaysia - The current tariff rate for products from China to the US is 20%, with production in Malaysia providing a backup option [30][33] Question: Capital expenditure guidance - Capital expenditure for the first half of the fiscal year was $17 million, with a full-year forecast of $42 million [37] Question: M&A appetite post-Gigaset acquisition - The company remains open to M&A opportunities that enhance product breadth and technology [37] Question: Margin implications of dual production in China and Malaysia - The impact on margins from operating parallel facilities is minimal, with productivity differences being the main concern [38][41] Question: Capacity comparison between Malaysia and China - The Malaysian plant is expected to account for 25%-30% of total group capacity when fully operational [42]