Workflow
科技运动
icon
Search documents
新茶泡出新年味,新潮玩法解锁新消费|马上到“场”
Sou Hu Cai Jing· 2026-02-15 12:42
Group 1: Traditional Tea Culture and Innovation - The He Ming Tea House is adapting to modern consumer preferences by introducing a "tea coffee" series, blending traditional tea with coffee to attract younger customers [3] - The pricing strategy for the new tea coffee series is set at around 20 yuan per cup, comparable to regular milk tea, aiming to make tea culture more accessible to the youth [3] - The He Ming Tea House is also diversifying its offerings with tea-based products like aromatherapy and candles, while maintaining its traditional roots [3] Group 2: Retail Experience Transformation - JD MALL in Chengdu is redefining the retail experience by integrating over 200,000 products into immersive experience zones, focusing on "all-channel retail + immersive experience" [5] - The store encourages consumers to engage with products in a social and experiential manner, rather than just focusing on sales [5] - Various themed areas, such as a coffee workshop and beauty mirror stations, enhance customer engagement and extend their time spent in the store [5] Group 3: Technological Integration in Sports - HADO AR sports store offers an innovative experience where players use AR headsets and sensors to engage in physical activities, combining gaming with real-world movement [7] - The physical engagement required in HADO, such as squatting and core strength usage, provides a unique blend of exercise and gaming [9] - The response from Chengdu residents has been positive, with families and young people finding new ways to socialize and engage in fitness through this technology [10]