新春的成都街头，茶香里混进了咖啡味，科技让运动有新的体验。一边是鹤鸣茶社走出百年公园， 用"茶咖"和文创让年轻人对茶文化保持新鲜感；一边是沉浸式卖场和智能竞技场……老字号正以新的语 言对话新一代，科技与传统的碰撞，在这个春节悄然解锁了成都人的新消费方式。 百年茶社"走出"公园 老字号在新地标里泡出"新茶味" 在鹤鸣茶社三千集店，广场角落的竹椅上，大三学生小王正举着手机拍刚上桌的茶拿铁。镜头对准杯 子，又转过去扫了一圈周围——设计感的座椅、错落的绿植、三三两两低声交谈的年轻人。"发个朋友 圈，定位得带上'鹤鸣'。"他笑着收起手机，端起杯子抿了一口。 常去人民公园鹤鸣的人都知道，那儿是游客打卡的"硬指标"，盖碗茶配掏耳朵，竹椅挤着竹椅，热闹得 像赶集。如今，凝聚着历史记忆的"鹤鸣"二字匾额"走"出了人民公园，悬挂在新店的门楣上。 在鹤鸣茶社三千集店，传统盖碗的旁边，悄然多了咖啡杯的身影。"我们推出了'茶咖'系列，把特制茶 粉加入拿铁里。"负责人莫一晓向记者介绍。他算了笔账：20多元一杯的价格，几乎等同于一杯普通奶 茶的消费，"我们想让年轻人用喝一杯奶茶的钱，用他们习惯的方式，接触并爱上茶文化。" 莫一晓告诉记者， ...

Core Viewpoint - Starbucks emphasizes its commitment to localizing its supply chain and innovating its ready-to-drink (RTD) coffee products in China, showcasing its growth and sustainability efforts at the China International Supply Chain Promotion Expo [1][14]. Product Innovation Driven by Consumer Demand - Starbucks has introduced innovative RTD products tailored to Chinese consumers, such as the Jasmine Latte, which combines high-quality Arabica coffee with local jasmine tea [3][6]. - The company has developed a range of RTD products based on local taste preferences and consumption scenarios, including low-sugar options to meet health trends [6][10]. - Currently, Starbucks offers eight major RTD series in China, all locally developed and produced, with a focus on low-sugar and zero-sugar products [6][10]. Localized Supply Chain Development - Starbucks has established a deeply localized supply chain, sourcing ingredients like jasmine tea from Guangxi and Tieguanyin tea from Fujian [8][10]. - The company has achieved 100% local procurement and processing for its RTD product packaging, enhancing sustainability and consumer experience [8][10]. - Starbucks aims to reduce its carbon emissions by 50% by 2030 compared to the 2019 fiscal year, collaborating with local partners to build a green supply chain [10][14]. Strategic Channel and Market Promotion - Starbucks has strategically positioned production lines in cities like Tianjin, Suzhou, and Guangzhou, with a distribution network covering over 1,300 counties in China [12][13]. - The company plans to expand its offline sales points to 550,000 by 2025 and continues to collaborate with e-commerce platforms for enhanced market reach [13][14]. - Starbucks' RTD business has achieved double-digit growth year-on-year in fiscal 2024, maintaining a strong market share and leading in e-commerce channels [13][14]. Conclusion - The success of Starbucks' RTD business in China is attributed to its product innovation, localized supply chain, and effective marketing strategies, positioning it as a leader in the ready-to-drink coffee market [14].