Apple Ads官方合作伙伴的筛选标准极为严苛，要求候选者在三个维度达到顶尖水平：AI算法能力、跨 文化运营经验、数据安全合规。万咖壹联的胜出，凭借的是其自研平台Ad Maven(ADM)三大核心技术 突破： 其一是智能预算分配引擎。基于280亿条历史投放数据构建的预测模型，可将广告投放ROI提升30%以 上。在游戏行业Pre-order场景中，ADM能精准预估上线前30天的用户转化曲线，自动匹配预算节奏， 该能力已帮助某头部SLG游戏新品在东南亚市场预约转化率提升2.4倍。 其二是实时SOV战场感知系统。针对iOS生态关键词竞价激烈的特点，ADM实现每15分钟刷新一次展示 份额数据，结合竞品出价智能诊断，自动调整竞价策略。某金融App客户借此在"贷款"等核心关键词 上，获客成本降低40%的同时新增用户规模翻倍。 在移动营销行业深度重构的2025年，万咖壹联(01762)刚刚完成其十年发展历程中最具战略意义的一次 身份认证。近期公司旗下智能营销平台玩咖欢聚正式通过Apple官方审核，成为大中华区为数不多获得 Apple Ads官方合作伙伴认证的技术型服务商。 这一认证不仅标志着苹果生态对玩咖欢聚AI投放技术 ...

在移动营销行业深度重构的2025年，万咖壹联(01762)刚刚完成其十年发展历程中最具战略意义的一次身份认证。近期公司旗下智能营销平台玩咖欢聚正式 通过Apple官方审核，成为大中华区为数不多获得Apple Ads官方合作伙伴认证的技术型服务商。 这一认证不仅标志着苹果生态对玩咖欢聚AI投放技术能力、数据合规体系及全球服务网络的最高认可，更意味着万咖壹联成功打通从安卓到iOS的"任督二 脉"，这让万咖壹联在全球移动广告版图中占据独一无二的生态位，其价值有望于资本市场中迎来全面重估。 更为关键的是，该认证赋予万咖壹联调用苹果官方核心数据接口的权限，包括搜索词趋势洞察、用户行为断点分析、归因模型优化等此前仅对顶级合作伙伴 开放的资源。这将使万咖壹联在iOS投放的精准度上，与普通代理拉开代际差距，这将进一步夯实公司护城河。 认证含金量：不是资质，而是全球游戏规则的入场券 Apple Ads官方合作伙伴的筛选标准极为严苛，要求候选者在三个维度达到顶尖水平：AI算法能力、跨文化运营经验、数据安全合规。万咖壹联的胜出，凭 借的是其自研平台Ad Maven(ADM)三大核心技术突破： 其一是智能预算分配引擎。基于280亿条 ...

Core Insights - The article highlights that WanKa YiLian (01762) has achieved a significant milestone by becoming an official Apple Ads partner in Greater China, marking a strategic identity authentication in its ten-year development journey [1][3]. Group 1: Certification Significance - The Apple Ads partnership certification is a recognition of WanKa YiLian's AI advertising technology, data compliance system, and global service network, allowing the company to bridge the gap between Android and iOS ecosystems [3][6]. - The certification serves as a "ticket" to the global game rules, with stringent selection criteria focusing on AI algorithm capabilities, cross-cultural operational experience, and data security compliance [3][6]. Group 2: Technological Advancements - WanKa YiLian's self-developed platform, Ad Maven (ADM), features three core technological breakthroughs: 1. An intelligent budget allocation engine that improves advertising ROI by over 30% based on 28 billion historical data points [3][4]. 2. A real-time SOV battlefield perception system that refreshes display share data every 15 minutes, helping clients reduce customer acquisition costs by 40% [3][4]. 3. A full lifecycle automation loop that replaces 80% of repetitive manual operations, enhancing operational efficiency to five times the industry average [4][6]. Group 3: Revenue Growth and Market Expansion - In the first half of 2025, WanKa YiLian's overseas revenue reached 41.9 million yuan, a staggering increase of 439.1% year-on-year, driven by its local team in Singapore serving Southeast Asian advertisers [7][8]. - The certification is expected to accelerate WanKa YiLian's international strategy, enhancing market access, client structure, and cross-ecosystem collaboration [7][8]. Group 4: Ecosystem Dominance - WanKa YiLian is positioned as the only third-party platform globally that integrates Android, iOS, and HarmonyOS, solidifying its competitive edge in the mobile advertising ecosystem [8][10]. - The company has established deep partnerships with major players like Huawei and has become a platinum agent for Huawei's "Whale Energy" program, enhancing its market presence [10][11]. Group 5: Future Growth and Valuation - The management has indicated that overseas revenue is expected to exceed 200 million yuan in 2025, with a projected 10-fold increase in overseas income and over 50% growth in AI marketing business revenue [15][16]. - Current market valuation of WanKa YiLian is significantly below the average for AI marketing peers, suggesting a potential for substantial revaluation as the company transitions from an advertising agency to an AI technology platform [16][17].

Core Insights - WanKa YiLian's subsidiary, Huanyujidao Cultural Media, has officially become a Platinum Service Provider for Huawei's Petal Ads in the N1 domain for 2025, marking a strategic positioning in the HarmonyOS smart marketing ecosystem and validation of its AI technology barriers [1][2] - The upgrade to Platinum status signifies a transition from "commercial services" to "ecosystem co-construction," enhancing the company's role within Huawei's advertising framework [1] - The N1 domain covers 13 core industries, including reading, audio-visual, e-commerce, and automotive, directly addressing advertisers' integrated marketing needs [1] Financial Performance - For the first half of 2025, the company reported a revenue increase of 39% to 1.7 billion yuan, with an annual growth forecast raised to 50%, driven primarily by the large-scale implementation of AI technology [1] Strategic Developments - In September, WanKa YiLian partnered with Alibaba Cloud to integrate the Qwen3 model, leveraging vast user behavior data for automated advertising decision-making [2] - The Platinum Service Provider qualification is seen as a closure of the "AI + ecosystem" strategy, injecting validated AI decision-making capabilities into the HarmonyOS traffic pool, creating a data flywheel that is difficult for competitors to replicate [2] - The company is transitioning from a traditional mobile marketing service provider to a core infrastructure player within the HarmonyOS ecosystem, with the Platinum status securing a position at the IoT traffic entry point [2]