Core Viewpoint - The strategic cooperation between Tongcheng Travel and Agricultural Bank aims to enhance collaboration depth and breadth, leveraging resources and advantages in their respective fields to improve brand and business cooperation comprehensively [1][3]. Group 1: Strategic Cooperation Details - The cooperation will involve various core business areas such as air tickets, train tickets, hotels, scenic spot tickets, and vacations, covering both online and offline channels, as well as domestic and international markets [3][4]. - Agricultural Bank will offer "points + cash" payment discounts for Tongcheng Travel products and promote these offerings through its Zhangyin APP [3][4]. - Both companies will implement membership rights experiences, identity interoperability, and targeted activation activities to enhance user consumption potential and increase member engagement and high spending [3][4]. Group 2: Market Development and User Engagement - The partnership will also focus on outbound tourism, providing full-link services and financial products for users before, during, and after their trips, aiming to boost growth in the overseas market and improve service experiences [4]. - The agreement is seen as an opportunity to ignite public tourism enthusiasm and create a new development model for the "tourism + finance" sector [4].