Core Insights - The article highlights the growing trend of "emotional consumption" among young consumers in China, where nearly 30% of respondents engage in spending to achieve emotional satisfaction, reflecting a shift towards valuing emotional benefits over traditional product utility [1][5]. Group 1: Emotional Consumption Trends - A significant portion of young consumers, approximately 30%, prioritize "emotional value therapy" in their purchasing decisions, indicating a cultural shift towards spending for happiness [1]. - The concept of "emotional value consumption" has emerged, where consumers consider not only the cost-effectiveness of products but also the emotional benefits they provide [5]. - The sales of stress-relief toys have increased by over 50% compared to the previous year, showcasing a robust demand for products that cater to emotional well-being [3]. Group 2: Market Growth and Opportunities - The market for emotional consumption products, including stress-relief toys and personalized items, has seen a surge, with over 11,000 new companies registered in the past five years, and more than 3,100 in the last year alone [10]. - The popularity of unique plants and stress-relief toys has opened new avenues for businesses, with companies pivoting to focus on these high-demand products [8][10]. - The rise of emotional consumption has led to the creation of new professions, such as designers of stress-relief toys and "doll modification" specialists, indicating a diversification of the job market [12]. Group 3: Consumer Behavior and Market Dynamics - The emotional consumption trend is driven by the pressures of modern life, with young consumers seeking outlets for emotional release through purchases [12]. - Data shows that the volume of posts related to emotional products has increased by over 400 times in the past three years, reflecting a significant shift in consumer interests [5]. - Experts suggest that enhancing emotional consumption offerings and promoting rational consumption perspectives can further stimulate market growth and positive societal impacts [12].