Core Viewpoint - The rise of "emotional consumption" among young consumers is driving the demand for innovative products that alleviate anxiety and provide emotional companionship, leading to a vibrant new market segment [1][10]. Group 1: Market Trends - In Jinan, the "emotional consumption" area in shopping malls is particularly popular, with products like "squeeze toys" attracting significant attention [3]. - In Shanghai, stores featuring colorful decor and unique products with personalized slogans are drawing young consumers, indicating a shift towards more engaging retail experiences [6]. - The popularity of personalized experiences, such as creating custom "four-panel" comics for 99 yuan, highlights the demand for unique emotional products [8]. Group 2: Sales Growth and Opportunities - Data from Xiaohongshu shows that the number of posts related to emotional products like aromatherapy and stress-relief toys has increased over 400 times in the past three years [10]. - Taobao reports that in 2024, spending on emotional value and interests has become the primary reason for young consumers' purchases, with sales of customized items like hand-drawn portraits and unique pillows rising over 50% [10]. - The surge in demand for stress-relief products has created new growth opportunities for businesses and farmers, with a notable increase in the registration of related companies [10][17]. Group 3: New Careers and Innovations - The trend of emotional consumption is not only transforming the market but also giving rise to imaginative new professions, such as stress toy designers and "doll modification" specialists [19][21]. - A young designer transitioned from crafting traditional art to creating stress-relief toys, successfully launching over 30 popular products [19]. - The "doll modifier" profession has gained popularity, with individuals like Huang Ting training hundreds of students in doll customization, reflecting the growing interest in this niche market [21][23].