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文化新观察·年度文化亮点|中国网络文艺“破界向新”
Xin Hua Wang· 2026-01-07 23:59
Core Insights - The article highlights the booming development of Chinese online literature and arts, driven by the internet, which is evolving through cross-border integration and cultural innovation to meet diverse public spiritual needs [1][2]. Group 1: Cross-Border Integration - Cross-border integration is a prominent feature of online literature and arts, with trends of fusion becoming more evident across various dimensions by 2025 [2]. - Ordinary people are not only the subjects of stories but also the creators, sharing their life experiences through literature and art [3][4]. - The traditional boundaries between authors and audiences are being broken, leading to a shift from "writing for the public" to "the public writing" [5]. Group 2: Content Quality and Development - The success of the micro-drama "Home and Away 2" demonstrates the importance of quality content, achieving over 1 billion views within three days of its release [10]. - The production cycle for "Home and Away 2" was extended to 30 days to ensure depth in character portrayal, contrasting with the industry's typical 7 to 10-day production timeline [10]. - The focus on storytelling and deep values is essential for the competitive edge of online literature and arts, moving away from mere pursuit of traffic [12][13]. Group 3: Technological Empowerment - New technologies such as AI, ultra-high definition, and the metaverse are significantly transforming the entire process of artistic creation and dissemination, enhancing cultural experiences [15]. - By June 2025, the user base for generative AI in China reached 515 million, with 33% of users employing it for generating images and videos [17]. - Generative AI is lowering the barriers to creative expression, allowing ordinary users to produce professional-level works [18][19]. Group 4: Immersive Experiences - Advances in VR and AR technologies are facilitating immersive interactions in online literature and arts, providing new experiences that transcend traditional formats [20]. - The opening of the Beijing 798 Super Dimension VR Cinema showcases how technology can enhance storytelling and cultural experiences, attracting significant public interest [21].
规划建议新看点|繁荣新大众文艺!从“写大众”到“大众写”
Xin Hua She· 2025-11-30 11:21
"十五五"规划建议提出,繁荣互联网条件下新大众文艺。这一部署将进一步激发全民族文化创新创造活 力、更好满足人民日益增长的精神文化需求。 近年来,随着人民文化素养不断提高和信息技术广泛应用,广大群众也以前所未有的规模和深度参与文 艺创作。他们利用互联网平台创作传播诗歌、散文、小说、短视频、微短剧、才艺表演等,产生社会影 响。 新大众文艺作为一种具有鲜明时代特征的文艺现象,展现出蓬勃旺盛的生机活力,改变着文艺生态。 在贵州铜仁陈家寨村,"念乡人周周团队"在村里拍摄短视频。新华社记者 杨文斌 摄 新大众文艺"新"在哪里? 与传统形态的大众文艺相比,新大众文艺彰显了人民在文艺创作中的主体地位。 农民诗人在田间地头吟诵生活诗篇,百姓演员在"村晚"舞台上尽情放歌,素人选手在脱口秀开放麦分享 人生感悟……来自不同领域和行业的创作者立足火热的社会实践,从时代的细微处发掘动人的素材,融 入个性化的生活经验、情感和想象,创作出内容海量、风格多样的文艺作品,让人们能够"各取所 需""各美其美",文艺创作实现了从"为大众""写大众"到"大众写""大众享"的转变。 中国文联理论研究室副主任胡一峰认为,以互联网为代表的新技术新媒介为新大 ...