Core Viewpoint - The company, Up Beauty Co., Ltd. (上美股份), has released a positive profit forecast for the first half of 2025, indicating significant growth in both revenue and net profit [1] Financial Performance - For the first half of 2025, the company expects revenue to be between 4.09 billion to 4.11 billion RMB, representing a year-on-year growth of 16.8% to 17.3% [1] - The net profit is projected to reach between 540 million to 560 million RMB, showing a substantial year-on-year increase of 30.9% to 35.8% [1] Brand Performance - The revenue growth is primarily attributed to the main brand, Han Shu (韩束), which has a multi-channel and multi-category strategy that continues to drive income [1] - The new growth curve, New Page (newpage一页), has also significantly contributed to revenue, showing a substantial year-on-year increase [1] Market Position - According to the latest data, Han Shu's GMV on Douyin (抖音) exceeded 3.63 billion RMB from January to June, maintaining its position as the top seller in the beauty category on the platform for 2023-2024 [1] - In the maternal and infant skincare sector, the company continues to solidify its leading position through its dual-brand strategy with New Page and Red Elephant (红色小象) [1]

Core Viewpoint - Up Beauty Co., Ltd. (02145) experienced a significant stock increase of over 7%, reaching HKD 87.65, following the positive profit forecast for the first half of 2025 [1] Financial Performance - For the first half of 2025, the company expects revenue between RMB 4.09 billion and RMB 4.11 billion, representing a year-on-year growth of 16.8% to 17.3% [1] - The net profit is projected to be between RMB 540 million and RMB 560 million, showing a substantial year-on-year increase of 30.9% to 35.8% [1] Brand Performance - The revenue growth is primarily attributed to the main brand, Han Shu, which has a comprehensive and multi-category layout contributing to sustained income growth [1] - The new growth curve, New Page, has also seen a significant year-on-year revenue increase [1] Market Position - According to the latest data, Han Shu's GMV on Douyin for the first half of the year surpassed RMB 3.63 billion, maintaining its position as the top seller in the beauty category on the platform for 2023-2024 [1] - In the mother and baby skincare sector, Up Beauty Co., Ltd. continues to solidify its industry-leading position through its dual-brand strategy with New Page and Red Elephant [1]