Core Viewpoint - The company reported strong financial performance in H1 2025, with revenue of 4.108 billion yuan, a year-on-year increase of 17.3%, and a net profit of 556 million yuan, up 34.7% [1][2]. Group 1: Financial Performance - Revenue breakdown by brand shows that Han Shu generated 3.344 billion yuan, accounting for 81.4% of total revenue, with a year-on-year growth of 14.3% [1]. - Newpage achieved revenue of 397 million yuan, a significant increase of 146.5%, representing 9.6% of total revenue, driven by strong sales of its star products [1]. - One Leaf reported revenue of 89 million yuan, a decline of 29.0%, making up 2.2% of total revenue due to transformation adjustments [1]. - Red Little Elephant generated 159 million yuan, down 8.7%, accounting for 3.9% of total revenue, with a narrowing decline as brand strength improves [1]. Group 2: Strategic Initiatives - The company is implementing a "Six Six Strategy" focusing on six major sectors: mass skincare, maternal & child care, personal care, color cosmetics, functional skincare, and high-end skincare, aiming for sustainable development [2]. - The company’s gross margin decreased by 1.0 percentage points to 75.5%, while the net profit margin increased by 1.7 percentage points to 13.5%, indicating improved profitability [2]. - Sales expense ratio decreased by 0.7 percentage points to 56.9%, reflecting the release of scale effects [2]. Group 3: Future Outlook - The company forecasts net profits of 1.02 billion yuan, 1.28 billion yuan, and 1.55 billion yuan for 2025-2027, with year-on-year growth rates of 31.1%, 25.3%, and 20.9% respectively [2]. - The strong performance of the main brand Han Shu on Douyin has established significant brand momentum, with potential for other brands to replicate this success [2].

Group 1 - The core viewpoint of the news is that Shangmei Co., Ltd. reported strong financial performance for the first half of 2025, with significant revenue and profit growth, leading to a rise in stock price [1] - For the six months ending June 30, 2025, the company achieved a revenue of 4.108 billion yuan, a year-on-year increase of 17.29%, and a net profit attributable to shareholders of 524 million yuan, up 30.65% year-on-year [1] - The company plans to distribute an interim dividend of 0.5 yuan per share [1] Group 2 - The revenue from the Han Shu brand for the first half of 2025 was 3.344 billion yuan, an increase of 14.3% compared to 2.927 billion yuan in the first half of 2024, driven by brand upgrades and category expansion [1] - Han Shu maintained its leading position in the online beauty industry, ranking first in total gross merchandise value (GMV) on the Douyin platform and achieving the top spot in the "Douyin E-commerce Skincare Brand Overall Ranking H1" [1] - According to Haitong International, other brands under the company, such as Newpage, Yiyue, and Red Little Elephant, reported revenues of 397 million, 89 million, and 159 million yuan respectively, with Newpage showing a significant year-on-year growth of 146.5% [2]

Group 1 - The core viewpoint of the news is that 上美股份 (Shangmei Co., Ltd.) has shown significant growth in its mid-term performance for the first half of 2025, with a revenue increase of 17.29% year-on-year and a notable rise in shareholder profit by 30.65% [1] - For the first half of 2025, 韩束 (Hansu) contributed 33.44 billion yuan in revenue, up 14.3% from 29.27 billion yuan in the same period of 2024, driven by brand upgrades and category expansion [1] - 韩束 maintained its leading position in the online beauty industry, achieving the highest monthly GMV among beauty brands on the Douyin platform and ranking first in the "Douyin e-commerce skincare brand total list H1" [1] Group 2 - 海通国际 (Haitong International) reported that besides the 韩束 brand, the new brands newpage, 一叶子 (Yiyezi), and 红色小象 (Red Elephant) generated revenues of 3.97 billion, 0.89 billion, and 1.59 billion yuan respectively, with year-on-year changes of +146.5%, -29.0%, and -8.7% [2] - The revenue contribution from newpage increased by 5 percentage points year-on-year, making it the second-largest revenue contributor [2] - The repurchase rates for newpage on Tmall and Douyin were 54% and 53% respectively, showing increases of 6% and 16% year-on-year, with an average transaction value of approximately 130 yuan [2]

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The company has shown impressive performance in H1 2025, with revenue reaching 4.108 billion RMB, a year-on-year increase of 17.3%, and a net profit of 556 million RMB, up 34.7% year-on-year [8] - The multi-brand strategy is effectively driving revenue growth, with the main brand, 韩束 (Han Shu), generating 3.344 billion RMB in revenue, a 14.3% increase, and maintaining a leading position in online beauty sales [8] - The company is implementing a "Six Six Strategy" to focus on six major segments, aiming for sustainable development and expanding its business boundaries [8] - The net profit margin has improved, with a net profit margin of 13.5% in H1 2025, an increase of 1.7 percentage points year-on-year [8] - Future earnings forecasts indicate a strong growth trajectory, with expected net profits of 1.024 billion RMB in 2025, representing a 31.1% year-on-year increase [9] Financial Summary - Revenue projections for 2025 are estimated at 8.679 billion RMB, with a growth rate of 27.8% [7] - The company’s gross margin is projected to be 76.8% in 2025, reflecting a slight increase from previous years [9] - The return on equity (ROE) is expected to be 31.8% in 2025, indicating strong profitability [7]

Core Insights - The beauty industry in China is experiencing a significant performance divergence among leading companies, with a notable emphasis on quality improvement amidst a deep industry adjustment [1][2]. Group 1: Industry Performance - In the first half of 2025, retail sales of cosmetics in China increased by 2.9% year-on-year, with domestic brands capturing over 55% market share [2]. - Exports of cosmetics surged by 12% to 25.8 billion yuan, indicating strong overseas growth potential [2]. Group 2: Leading Companies - Leading companies like Proya, Mao Geping, and Shangmei continue to excel, while others like Huaxi Biological and Fulejia are lagging behind [2]. - Proya reported revenue of 5.362 billion yuan, a 7.21% increase, and a net profit of 799 million yuan, up 13.8% [4]. - Mao Geping achieved a revenue of 2.588 billion yuan, with a remarkable growth rate of 31.3%, and a net profit of 670 million yuan, reflecting a 36.1% increase [5]. - Shangmei's revenue reached 4.108 billion yuan, growing by 17.3%, with a net profit of 556 million yuan, up 34.7% [5]. - Juzhi Biological reported revenue of 3.113 billion yuan, a 22.5% increase, and a net profit of 1.182 billion yuan, up 20.2% [5]. Group 3: Underperforming Companies - Huaxi Biological reported a significant decline, with revenue dropping nearly 19.57% to 2.261 billion yuan and net profit falling 35.38% to 221 million yuan [6]. - Fulejia's revenue decreased by 8.15% to 863 million yuan, with a net profit decline of 32.54% to 230 million yuan, largely due to increased marketing expenses [9][11]. Group 4: Second-Tier Companies - Second-tier companies like Shanghai Jahwa, Marubi, and Shuiyang are showing improved performance [13]. - Shanghai Jahwa's revenue was 3.478 billion yuan, up 4.8%, with a net profit of 270 million yuan, increasing by 11.7% [14]. - Marubi achieved revenue of 1.769 billion yuan, a 30.83% increase, but net profit growth was only 5.21% [14]. - Shuiyang reported revenue of 2.5 billion yuan, a 9.02% increase, and a net profit of 123 million yuan, up 16.54% [14].

Core Viewpoint - The beauty industry in China is experiencing a significant performance divergence among leading companies, with a notable increase in quality, as evidenced by the half-year reports of domestic beauty brands [2]. Group 1: Leading Companies Performance - Leading beauty companies such as Proya, Mao Geping, and Shangmei continue to outperform, while Huaxi Biological and Fulejia are lagging behind [2][4]. - Proya reported a revenue of 5.362 billion yuan, a year-on-year increase of 7.21%, and a net profit of 799 million yuan, up 13.8%. However, its main brand experienced a slight revenue decline of 0.08% [5][6]. - Mao Geping, known as the "first stock of high-end domestic beauty," achieved a revenue of 2.588 billion yuan, with a net profit of 670 million yuan, both showing over 30% growth. The gross margin reached 84.2% [6]. - Shangmei's revenue was 4.108 billion yuan, growing 17.3%, with a net profit of 556 million yuan, up 34.7%. The "newpage" brand saw a revenue increase of 146.5% [6][7]. - Juzhi Biological reported a revenue of 3.113 billion yuan, a 22.5% increase, and a net profit of 1.182 billion yuan, up 20.2%, although growth rates have slowed compared to the previous year [7]. Group 2: Underperforming Companies - Huaxi Biological, referred to as the "first stock of hyaluronic acid," reported a revenue decline of 19.57% to 2.261 billion yuan and a net profit drop of 35.38% to 221 million yuan, marking its worst interim report since listing [9]. - The decline in Huaxi's revenue is attributed to a significant drop in its functional skincare business, which saw a 31.62% year-on-year decrease in 2024 [9]. - Fulejia's revenue was 863 million yuan, down 8.15%, with a net profit of 230 million yuan, a decrease of 32.54%. The company faced a substantial increase in sales expenses, which rose by 39.56% [11][12]. Group 3: Second-Tier Companies - Second-tier beauty companies such as Shanghai Jahwa, Marubi, and Shuiyang are showing improved performance [13][14]. - Shanghai Jahwa achieved a revenue of 3.478 billion yuan, a 4.75% increase, and a net profit of 266 million yuan, up 11.66%, attributed to online channel growth [15]. - Marubi reported a revenue of 1.769 billion yuan, a 30.83% increase, but its net profit only grew by 5.21%, indicating a potential profitability challenge [15][16]. - Shuiyang's revenue reached 2.5 billion yuan, a 9.02% increase, with a net profit of 123 million yuan, up 16.54%. The company is transitioning to a global high-end beauty brand management model [16].

Core Viewpoint - The company reported strong revenue and profit growth for the first half of 2025, with a 17.3% increase in revenue and a 30.6% increase in net profit attributable to shareholders, indicating robust operational performance and market positioning [1][2]. Financial Performance - The company achieved a revenue of 4.11 billion RMB and a net profit of 520 million RMB in the first half of 2025, with an EPS of 1.32 RMB [1]. - The gross margin decreased by 1 percentage point to 75.5%, while the expense ratio remained stable at 63.2% [2]. - Inventory increased by 7.2% year-on-year to 680 million RMB, with inventory turnover days decreasing by 5 days to 249 days [2]. - Operating net cash flow grew significantly by 77.5% to 390 million RMB [2]. Brand and Product Development - The main brand, Han Shu, maintained its leading position on the Douyin platform, ranking first among beauty brands and expanding its product line with new offerings [3]. - The company is actively pursuing a multi-brand strategy, launching new brands in various categories, including skincare, maternal and infant care, and cosmetics [3]. - New brands such as An Min You for sensitive skin and a high-end anti-aging brand TAZU are in development, alongside collaborations with well-known IPs for maternal and infant products [3]. Market Strategy and Outlook - The company is expected to benefit from its multi-brand strategy, which is anticipated to inject new growth momentum and enhance operational efficiency and profit margins [4]. - Profit forecasts for 2025, 2026, and 2027 have been adjusted upward to 1.16 billion RMB, 1.47 billion RMB, and 1.83 billion RMB, respectively, reflecting confidence in the company's growth trajectory [4].

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company has shown strong performance with a 17.3% year-on-year increase in revenue and a 30.6% increase in net profit for the first half of 2025 [4][5] - The main brand, Han Shu, continues to perform well, leading the beauty brand rankings on Douyin and expanding its product line [7][8] - The multi-brand strategy is expected to drive new growth momentum, with several potential brands in the pipeline [8] Financial Performance - For the first half of 2025, the company achieved revenue of 4.11 billion RMB and a net profit of 520 million RMB, with an EPS of 1.32 RMB [4] - Revenue growth by brand: Han Shu increased by 14.3%, while New Page saw a significant increase of 146% [5] - Online sales grew by 20.1%, while offline sales decreased by 10.6% [5] Profitability and Cost Structure - The gross margin for the first half of 2025 decreased by 1 percentage point to 75.5% [6] - Operating cash flow increased significantly by 77.5% year-on-year to 390 million RMB [6] Future Projections - The company expects to achieve net profits of 1.16 billion RMB in 2025, with a growth rate of 48.4% [9] - The projected P/E ratios for 2025 and 2026 are 29 and 23, respectively [8][9] Brand Development - The company is expanding its brand portfolio, including new skincare and baby care brands, and is collaborating with well-known IPs for product launches [8]

Core Insights - Shanghai Shangmei Cosmetics Co., Ltd. reported a revenue of 4.108 billion yuan for the first half of 2025, representing a year-on-year growth of 17.3% [1] - The company's gross profit reached 3.102 billion yuan, with a year-on-year increase of 15.8% [1] - Net profit for the period was 556 million yuan, showing a significant year-on-year growth of 34.7%, indicating improved profitability [1] - Basic earnings per share stood at 1.32 yuan [1] Revenue Drivers - The revenue increase was primarily driven by the steady advancement of the core business in cosmetics production and sales, with the main brand "Han Shu" making a significant contribution [1] - "Han Shu" brand achieved the highest monthly average GMV among beauty brands on Douyin, with several new products topping category rankings [1] - The brand "newpage" generated 397 million yuan in revenue during the first half of 2025, marking a substantial year-on-year increase of 146.5% [1] - The online sales of "newpage" for the first half of 2025 surpassed the total sales for the entire year of 2024 [1] R&D Investment - Research and development expenditure for the first half of 2025 reached 103 million yuan, reflecting a year-on-year growth of 31.7% [1] - The proportion of R&D investment relative to revenue increased from 2.2% in the first half of 2024 to 2.5% in the first half of 2025, indicating a further increase in investment intensity [1]

Core Insights - The company reported a revenue of 4.108 billion yuan for the first half of 2025, representing a year-on-year growth of 17.3% [1] - Net profit reached 556 million yuan, showing a year-on-year increase of 34.7% [1] - Gross profit was 3.102 billion yuan, with a year-on-year growth of 15.8% and a gross margin increase of 1.7 percentage points to 75.5% [1] Revenue Breakdown - The main brand, Han Shu, achieved a revenue of 3.344 billion yuan, reflecting a year-on-year growth of 14.3% [1] - Han Shu ranked first in GMV among beauty brands on Douyin, and also topped the overall skincare brand list on Douyin for the first half of the year [1] - The super product, Han Shu Red Waist, sold over 15 million units across all channels [1] - The second growth curve, Newpage, experienced exponential growth with a revenue of 397 million yuan, marking a year-on-year increase of 146.5% [1] R&D Investment - The company invested over 103 million yuan in R&D during the first half of the year, which is a year-on-year increase of 31.7% [1] - The company holds nearly 200 patent achievements and has published in over 40 global core journals [1] - The company is enhancing its global technological influence in the beauty industry through a "research-industry-regulation" integrated ecological layout [1]