以下文章来源于旅界 ，作者theodore熙少 旅界 . 跟踪时代浪潮，讲述文旅商业好故事。 灯一盏盏灭下。 作者 I theodore熙少 来源 I 旅界 （ID：tourismzonenews） 01 盛夏，本该是展览扎堆、馆舍热闹的季节，但此刻，中国一大批民营美术馆正在静悄悄 地熄灯，一盏接一盏。 最近引发关注的，是北京的尤伦斯当代艺术中心（UCCA）。 这是全国最具国际影响力的当代艺术机构之一，也曾是无数青年策展人、艺术爱好者、 收藏家心中的灯塔。 而就在几周前，它被曝出自20 25年1月至6月期间，部分员工未能足额收到工资，且坐落 于上海的分馆，自6月与沙特文化部合作展览闭幕后，便陷入全面停摆。 几乎在同一时间，深圳的木星美术馆宣布闭馆。 这家在深圳福田区运营六年、以先锋展览与国际合作为特色的空间在一封题为《当艺术 成为孤岛，我们仍在燃烧》的告别信中，缓缓落幕。 再往北，西海美术馆(TAG Art Mu s e um)也发布停运通知，其所在的海边艺术湾，原本 曾被期待为青岛的"滨海蓬皮杜"。 甚至连热度极高的东一美术馆也未能幸免。 这座位于上海外滩、曾引入莫奈《日出·印象》与拉斐尔、波提切利等大师真 ...

01 盛夏，本该是展览扎堆、馆舍热闹的季节，但此刻，中国一大批民营美术馆正在静悄悄地熄灯，一盏接一盏。 最近引发关注的，是北京的尤伦斯当代艺术中心（UCCA）。 这是全国最具国际影响力的当代艺术机构之一，也曾是无数青年策展人、艺术爱好者、收藏家心中的灯塔。 而就在几周前，它被曝出自2025年1月至6月期间，部分员工未能足额收到工资，且坐落于上海的分馆，自6月与沙特文化部合作展览闭幕后，便陷入全面 停摆。 几乎在同一时间，深圳的木星美术馆宣布闭馆。 这家在深圳福田区运营六年、以先锋展览与国际合作为特色的空间在一封题为《当艺术成为孤岛，我们仍在燃烧》的告别信中，缓缓落幕。 再往北，西海美术馆(TAG Art Museum)也发布停运通知，其所在的海边艺术湾，原本曾被期待为青岛的"滨海蓬皮杜"。 甚至连热度极高的东一美术馆也未能幸免。 这座位于上海外滩、曾引入莫奈《日出·印象》与拉斐尔、波提切利等大师真迹的大馆，2025年年初突然发布闭馆公告。 如果我们再把视野拉长，会发现这一幕早有预兆： 2023年，上海的余德耀美术馆宣布缩减运营，团队结构压缩，展览节奏放缓； 2022年，广东时代美术馆因母公司资金链断裂一度闭馆 ...

Core Viewpoint - A significant number of private art museums in China are closing down, indicating a troubling trend in the contemporary art sector, which was once thriving but is now facing financial difficulties and operational challenges [1][14][17]. Group 1: Museum Closures - UCCA, one of the most influential contemporary art institutions in China, is facing salary issues for employees and has halted operations at its Shanghai branch since June [4][2]. - The Jupiter Art Museum in Shenzhen announced its closure, citing a lack of sustainability in the current art environment [5][6]. - The TAG Art Museum in Qingdao and the highly popular Dongyi Art Museum in Shanghai have also ceased operations, with the latter closing unexpectedly in early 2025 [7][9]. - Ennova Art Center in Langfang has quietly stopped operations as well, reflecting a broader trend of closures among private art institutions [11][12]. Group 2: Market Trends - The global art market is experiencing a downturn, with a reported 12% decline in sales expected in 2024, and a 6% drop in gallery sales [15][16]. - 43% of galleries are reporting decreased profits, while only 32% are seeing profit growth, indicating a challenging financial landscape for art institutions [16]. Group 3: Historical Context - The peak of private art museums in China occurred in the mid-2010s, with an average of one new museum opening every two days from 2016 to 2020 [19][20]. - Many private art institutions relied heavily on real estate development and support from affluent individuals, which has become unsustainable as the real estate market has cooled [22][26]. Group 4: Operational Challenges - Most private art museums in China lack a stable profit model, often depending on external funding rather than self-sustaining revenue streams [26][30]. - The audience for these museums primarily engages in superficial visits for social media content rather than genuine art appreciation, leading to low visitor retention and engagement [31][34]. - High operational costs, including exhibition logistics, insurance, and staff salaries, further strain the financial viability of these institutions [37][41]. Group 5: Comparative Analysis - The article contrasts the situation in China with successful art tourism models in Japan, where art is integrated into the travel experience, creating a sustainable ecosystem that benefits both the art institutions and the local economy [52][56]. - The current model in China treats art as a decorative element rather than a core experience, resulting in a lack of repeat visitors and sustainable engagement [54][58].

齐鲁晚报·齐鲁壹点记者 尹睿 暑假虽已接近尾声，但"看展热"仍在全国各地持续升温。许多城市的博物馆、美术馆成了亲子打卡的新 地标，各大场馆也积极回应这份热情，以精品大展、特色主题展吸引家庭观众。"看展热"不仅点燃了文 化消费的热情，更催生出一条涵盖门票、文创、餐饮等多个方面的经济产业链，成为暑期文旅市场的一 抹亮色。 6天打卡2座城市4个展馆 以上海为例，上海博物馆在埃及展期间推出了涵盖文创产品、线上游戏、元宇宙展厅、众神NPC巡 游、"考古相机"、象形文字破译局等多元融合的"文化套餐"，开发了1200余款文创产品，销售总量近 265万件，文创活动及周边衍生品营收超4亿；浦东美术馆举办的奥赛大展推出沉浸式探索体验，以虚实 互动的形式带领观众获得层次丰富的观展体验，文创产品营收已超千万元，其中，"卷毛梵高毛绒挂 坠"和"调色盘冰箱贴"屡屡断货。有网友还在社交平台上分享自己带娃观展的感受："200元的门票进 去，2000元的文创出来。" 此外，场馆内外的餐饮因看展人流显著受益。美团数据显示，暑期以来，博物馆、美术馆周边餐厅 的"亲子套餐"搜索量环比大增，各个展馆内主打限定主题的小食、饮品也颇受家庭欢迎。 无独有偶 ...