Core Insights - The "exhibition fever" continues to rise across various cities, with museums and art galleries becoming popular family destinations, leading to a vibrant cultural consumption trend during the summer [2][3] - The trend has created an economic chain encompassing ticket sales, cultural products, and dining, contributing positively to the summer cultural tourism market [2] Group 1: Exhibition Trends - Families are increasingly engaging in "cultural outings," with parents taking their children to multiple exhibitions, indicating a shift from traditional tourism to educational experiences [3][4] - Data from the Shandong Museum shows that it received 666,700 visitors over 40 days during the summer, highlighting the popularity of family-oriented exhibitions [3] Group 2: Consumer Behavior - The average spending per family during exhibitions has significantly increased, with one family spending over 1,000 yuan on a single visit, showcasing the extended consumption scenarios [4][5] - Parents are now seeking deeper cultural experiences, leading to a demand for interactive and educational activities within exhibitions [4][5] Group 3: Economic Impact - The cultural sector is witnessing a transformation, with parents willing to allocate a budget for cultural experiences, indicating a shift in spending priorities towards educational investments [6] - Museums are adapting to new demands by offering a variety of activities and products, with significant sales figures reported, such as over 4 billion yuan in revenue from cultural products at the Shanghai Museum [5][6]

齐鲁晚报·齐鲁壹点记者 尹睿 暑假虽已接近尾声，但"看展热"仍在全国各地持续升温。许多城市的博物馆、美术馆成了亲子打卡的新 地标，各大场馆也积极回应这份热情，以精品大展、特色主题展吸引家庭观众。"看展热"不仅点燃了文 化消费的热情，更催生出一条涵盖门票、文创、餐饮等多个方面的经济产业链，成为暑期文旅市场的一 抹亮色。 6天打卡2座城市4个展馆 以上海为例，上海博物馆在埃及展期间推出了涵盖文创产品、线上游戏、元宇宙展厅、众神NPC巡 游、"考古相机"、象形文字破译局等多元融合的"文化套餐"，开发了1200余款文创产品，销售总量近 265万件，文创活动及周边衍生品营收超4亿；浦东美术馆举办的奥赛大展推出沉浸式探索体验，以虚实 互动的形式带领观众获得层次丰富的观展体验，文创产品营收已超千万元，其中，"卷毛梵高毛绒挂 坠"和"调色盘冰箱贴"屡屡断货。有网友还在社交平台上分享自己带娃观展的感受："200元的门票进 去，2000元的文创出来。" 此外，场馆内外的餐饮因看展人流显著受益。美团数据显示，暑期以来，博物馆、美术馆周边餐厅 的"亲子套餐"搜索量环比大增，各个展馆内主打限定主题的小食、饮品也颇受家庭欢迎。 无独有偶 ...