Core Insights - The article highlights the shift of pharmaceutical and medical device companies towards the "health consumption" sector, aiming to create a second growth curve alongside their traditional medical-grade products [1][2]. Industry Trends - The 8th China International Import Expo showcases a variety of high-end products and technologies, with a focus on health consumption as a growing market segment [1]. - According to the China Consumer Association, the total revenue of China's health industry is projected to reach 9 trillion yuan in 2024, indicating rapid market expansion [1]. Company Strategies - Bayer has introduced several health consumption products at the expo, emphasizing the importance of non-prescription product innovation for future growth due to lower regulatory hurdles and faster market entry [2][4]. - Philips is also expanding into the health consumption sector, showcasing products developed through clinical insights and advanced technology, such as the Diamond AI toothbrush [4]. Product Innovations - BD Medical presented its "Enjoy Silver Hair" health living pavilion, featuring innovative products aimed at elderly care, including wearable devices and specialized solutions for community and home management [5]. Supply Chain Impact - The entry of pharmaceutical companies into the health consumption market is expected to enhance the entire industry chain, driving improvements in quality, efficiency, and specialization [6][7]. - This shift will compel suppliers to upgrade standards and inject professional technical capabilities, benefiting upstream, midstream, and downstream sectors of the health consumption industry [7].