Core Viewpoint - The State Council's recent release of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" aims to cultivate a number of world-influential sports enterprises and events by 2030, with the total scale of the sports industry exceeding 7 trillion yuan [1] Group 1: Policy Implications - The "Opinions" propose 20 key measures across six areas, including expanding sports product supply, stimulating sports consumption demand, strengthening sports operating entities, nurturing growth points in the sports industry, reinforcing industrial support elements, and enhancing service guarantee levels [1] - The policy aims to inject momentum into the sports industry, with a focus on both supply-side improvements through event expansion and demand-side activation via consumption vouchers and public events [1] Group 2: Company Responses - Companies like Zhongti Industry Group are actively studying the "Opinions" to explore market opportunities and enhance their core competitiveness, focusing on the integration of various business models within the sports sector [2] - Jinling Sports has developed a three-in-one business layout involving "event-level smart hardware + cloud data services + smart venues," which is widely applied in major domestic and international events [2] - The recent policies on digital transformation in the sports industry are seen as a strong driving force for companies, enabling them to convert policy benefits into tangible business growth [2] Group 3: Industry Challenges - The sports industry is at a critical stage of "quality improvement and efficiency enhancement," with a growing scale and increasing share of the sports service industry, but it still faces core bottlenecks such as a lack of high-quality event IP and insufficient commercialization of domestic original events [2] - The "Opinions" address these challenges by proposing the construction of a multi-level event system, promoting the upgrade of sports products, and developing outdoor sports and ice and snow economies [2]