广东智造
Search documents
APEC代表团成员现场下单,“广货”凭什么圈粉?
Xin Lang Cai Jing· 2026-02-03 15:41
2日,在科技创新主题路线的游览中,包括安东纳佐等数位外国嘉宾走访了海心沙全空间智能体验中 心,沉浸式体验广东企业科技创新的成果。 亲眼看到飞行汽车的便捷、与智能机器人亲切互动、参与模拟飞行……嘉宾们近距离触摸到广东科技创 新的发展脉搏。 惊喜的是,有代表团成员当场下单了一款全景相机!这款高科技"广货",不仅印证了广东高科技产品的 独特魅力,还是广东制造逐步朝着广东智造升级的生动缩影。 南方财经 21世纪经济报道记者胡慧茵 广州报道 "这次游览,简直让我想在广州定居。"世界银行集团廉政局调查团队负责人詹皮耶罗·安东纳佐向21世 纪经济报道记者表示,短短几天,他感受到广州的现代化和环境友好,深切体会到广东在科技领域的领 先发展。 2月1日至10日在广州举办APEC第一次高官会及相关会议。会议期间,广州精心策划了5条城市体验线 路,涵盖"千年商都·创新未来都市之旅""花城绿心·城央生态人文之旅"等主题,全方位感受老城市新活 力。 ...
春运首日 带着广货踏上旅程
Nan Fang Ri Bao Wang Luo Ban· 2026-02-03 08:16
2月2日,在G321国道旁的肇庆康州南中石化加能站,一场特殊的"年货回馈"活动正在"情暖驿站"温暖上 演。 一筐筐金黄的皇帝柑、一盒盒手工花生糖被整齐摆放在驿站休息区,供给南来北往的旅客试吃。这些本 地特色广货,都来自与"情暖驿站"结缘多年的返乡创业者林耀萍。 "情暖驿站"送温暖 "微笑款、星星眼款都很受欢迎!"工作人员曾艳拿起一款"马力全开"毛绒盲盒介绍,14款原创潮玩涵盖 抱枕、围巾、皮革挂件等,既承载"马上有喜事"的新春寓意,又满足年轻消费者的个性需求。作为东莞 代表性广货,本土潮玩企业的贺岁产品悉数亮相,展现着"广东智造"的设计实力。"以前带年货都是烟 酒茶,现在潮玩更有纪念意义。""95后"旅客小张挑选了两个小马盲盒,打算送给老家的侄子侄女。 白云机场T3出发厅的"马上有福"主题市集同样热闹。皇上皇腊肠腊肉油光锃亮,莲香楼的广式腊味香气 扑鼻,珠江钢琴的迷你摆件精致可爱,韶关兰花吐蕊绽放,广东老字号与特色品牌产品琳琅满目。刚结 束岭南之旅的上海旅客郭先生夫妇,正认真挑选广式腊肠:"早茶、打边炉都尝过了,带点腊味回家, 让家人也尝尝广东味道。" 来自汕头的陈小姐和林先生提前抵达机场,准备前往西安旅游, ...
“广货群侠”多强大?广东这五大品牌征服了全球
21世纪经济报道· 2026-01-20 10:29
Core Viewpoint - The article emphasizes the competitive landscape of the smartphone industry, highlighting Guangdong's dominance as a major manufacturing hub and innovation center, with significant contributions from local brands like Huawei, OPPO, vivo, and Honor [1][13]. Industry Overview - Guangdong is recognized as the most important smartphone industry cluster in China, leading in scale, production, and export, with one in three smartphones sold globally originating from this region [13]. - The smartphone market is characterized by rapid technological advancements and intense competition, with major players continuously innovating to maintain their market positions [1]. Company Highlights - **Huawei**: Utilizes its advanced Kirin chips and Kunlun glass, with the HarmonyOS enabling seamless connectivity. In 2025, Huawei's smartphone shipments reached 4.67 million units, capturing 16% of the market share in China [3]. - **OPPO**: Focuses on imaging, AI, communication, and fast charging technologies. By November 2025, the global activation of the OPPO Reno series surpassed 10 million, and the Find X9 series sold over 1 million units within 10 days of its domestic launch [5]. - **vivo**: Specializes in professional imaging technology, launching the X300 series with a focus on high-quality mobile photography. Currently, vivo serves over 100 million users globally [7]. - **Honor**: Launched the Honor Power2 in January 2026, featuring a 10,080mAh battery to address battery life concerns. In 2025, Honor's smartphone shipments exceeded 71 million units, with over 30% of sales coming from international markets [9]. Technological Evolution - Over the past 30 years, Guangdong's smartphone technology has evolved from self-developed feature phones to the emergence of autonomous brands in the smartphone era, achieving breakthroughs in fast charging, imaging, full-screen displays, and 5G technology [16].
广货行天下,不只卖产品
Xin Lang Cai Jing· 2026-01-16 00:33
Core Viewpoint - The "Guangdong Goods Going Global" spring campaign represents a collaborative effort among the government, platforms, and enterprises to transform the industrial ecosystem, moving beyond mere product sales to showcase Guangdong's manufacturing innovation and competitiveness [1][2][3] Government Role - The event is supported by six government departments, indicating a shift from merely promoting products to acting as industrial planners, aiming to elevate Guangdong manufacturing through coordinated promotional activities [1] - The campaign will span an entire season, featuring weekly promotional events and 18 series of activities around key consumption periods, demonstrating the government's proactive role in enhancing the industrial landscape [1] Platform Support - The campaign introduces an innovative "live demonstration zone," utilizing major e-commerce platforms like Taobao, JD.com, Douyin, and Pinduoduo to showcase Guangdong products and provide targeted promotional information [2] - This model combines live presentations, immediate experiences, and online sales, creating a synergistic effect that boosts short-term sales and establishes long-term consumer recognition of Guangdong products [2] Enterprise Participation - Over 6,000 enterprises are participating, driven by the desire to expand market reach and revenue, while showcasing innovative products such as AI appliances and energy-efficient devices [2] - The transition from "Guangdong manufacturing" to "Guangdong intelligent manufacturing" is highlighted, with products gaining global recognition due to their technological advancements and superior user experiences [2] Overall Significance - The "Guangdong Goods Going Global" initiative is a comprehensive system involving collaboration among government, platforms, and enterprises, aimed at promoting Guangdong products as intelligent, green, and open to the world [3] - This initiative is positioned as a crucial pathway for Guangdong manufacturing to achieve high-quality development and establish itself as a global leader in intelligent manufacturing [3]
南财快评丨广货凭什么行天下?
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-15 14:23
Group 1 - Guangdong's manufacturing prowess is highlighted by the fact that one in three household appliances globally is produced there, with nearly half of China's appliance exports coming from the province in the period from January to November 2025 [1] - The region has developed nine trillion-yuan industrial clusters, including electronic information and new energy, and boasts 77,000 high-tech enterprises, maintaining the top position in national innovation capability for several consecutive years [1] - Guangdong's culinary reputation is recognized internationally, with UNESCO designating Shunde and Chaozhou as "Cities of Gastronomy," showcasing the local commitment to traditional flavors and culinary excellence [1] Group 2 - The natural beauty of Guangdong is exemplified by attractions like the ancient Longxia Gorge and the 140,000-year-old volcanic crater lake in Zhanjiang, which reflect the region's rich environmental heritage [2] - Cultural events such as dragon boat races have gained international recognition, and local heritage sites are preserved, contributing to the region's appeal [2] - The essence of Guangdong's identity is rooted in its practical approach to manufacturing, culinary arts, and appreciation of nature, creating a unique cultural tapestry that attracts both locals and visitors [2]
湾区领跑“它经济”,广货扬帆正当时!
Nan Fang Nong Cun Bao· 2026-01-15 14:02
Core Insights - The pet market in China is entering a high growth phase, with the domestic pet industry expected to reach 811.4 billion yuan by 2025, marking a significant step towards a trillion-yuan market [5][14] - The Guangdong-Hong Kong-Macao Greater Bay Area is positioned as a key driver of the pet economy, benefiting from a strong consumer base, manufacturing capabilities, and regional advantages [26][27] - The global pet economy is also on a growth trajectory, with the retail market projected to reach 207 billion USD in 2024 and 270.8 billion USD by 2029, indicating a robust long-term outlook [12][11] Market Growth - The domestic pet industry is projected to grow at annual rates of 20.1% and 18.3% in 2023 and 2024, respectively, with a forecasted growth of 15.7% in 2025 [13][14] - The market structure is evolving, with pet food remaining a primary category, while segments like pet medical care and smart products are expanding rapidly due to differentiated consumer demands [15][17] Regional Advantages - The Greater Bay Area has a high consumption population of 80 million and a pet ownership rate of 23.5%, making it a central hub for the pet economy [25][26] - Shenzhen is emerging as a new growth center, with the pet industry expected to exceed 10 billion yuan by 2025, supported by a strong electronic information industry [30][31] Industry Dynamics - There are over 5.39 million pet-related enterprises in China, with an expected addition of 1.51 million new registrations by 2025, indicating a vibrant entrepreneurial environment [18][19] - The pet economy sector has seen significant stock performance, with pet economy concept stocks rising by 6.89% year-to-date, outperforming the Shanghai and Shenzhen 300 Index [20][21] Innovation and Quality - Guangdong's pet products are characterized by high quality and innovation, with companies like Runhe Pet Supply Chain Group leading in pet food and Ubiquity showcasing advancements in smart pet products [52][56] - The integration of "Guangdong manufacturing" with the pet industry is expected to enhance product quality and emotional engagement, reflecting a shift towards high-quality and emotional consumption [65][73] Future Outlook - The upcoming "Media + Guanghuo Goes Global" event in Guangzhou will serve as a platform for showcasing industry brands and technologies, marking a new starting point for the pet economy in the Greater Bay Area [69][71] - The continued fusion of "Guangdong manufacturing" with the pet industry is anticipated to drive global market expansion and enhance international competitiveness [73][74]
高手云集!粤家电上演“广货群侠传”
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-15 13:03
Core Viewpoint - Guangdong manufacturing plays a crucial role in the national home appliance market, producing a significant portion of the country's televisions and air conditioners, with 1 in every 2 televisions and 1 in every 3 air conditioners being "Made in Guangdong" [2]. Group 1: Industry Overview - The "Guangdong Goods Going Global" spring campaign was officially launched on January 15, 2026, marking a strategic initiative to promote Guangdong's manufacturing on a global scale [2]. - The home appliance sector is highlighted as a key area of focus within this campaign, showcasing the strength and innovation of Guangdong enterprises [2]. Group 2: Company Highlights - Various Guangdong enterprises are coming together to demonstrate their capabilities and contributions to the home appliance industry, referred to as "Guangdong's home appliance heroes" [2]. - The campaign aims to illustrate the high-quality development of Guangdong manufacturing and its impact on the broader narrative of "Chinese Intelligent Manufacturing" [1].
广货行天下 行出个“广东智造”的海阔天空
Nan Fang Du Shi Bao· 2026-01-15 04:53
Group 1 - The "Guangdong Goods Going Global" spring event was launched on January 15, featuring over 1,300 local home appliance companies, showcasing high-quality products and conducting live-streaming sales [1][2] - The event highlights the importance of the home appliance industry in Guangdong's traditional advantages, emphasizing the ambition for intelligent upgrades and renewal in "Guangdong Manufacturing" [2][4] - The initiative represents a digital evolution of the long-standing practice of sourcing goods from Guangdong, with over 30 key activities involving more than 6,000 enterprises across various sectors [3] Group 2 - Guangdong is recognized as a manufacturing powerhouse, with a robust industrial base and a vast consumer market, which allows for the continuous transformation of supply advantages into market strengths [2][4] - The event serves as a platform for real-time consumer engagement, showcasing innovative products and technologies, thus enhancing the purchasing experience [3][4] - Guangdong's manufacturing capabilities extend beyond traditional goods, with significant contributions to emerging sectors such as biomanufacturing, low-altitude economy, and humanoid robotics [4]
【深圳特区报】“广货行天下”春季行动今日在佛山启幕 广货已备好 等您来采购
Sou Hu Cai Jing· 2026-01-15 00:11
Core Viewpoint - The article highlights the significant growth and transformation of Guangdong's manufacturing industry, particularly in the context of the upcoming Spring Festival, showcasing the region's products and innovations to global consumers [3][12]. Group 1: Overview of Guangdong's Manufacturing - Guangdong's industrial economy has evolved from small-scale operations to a leading position, with classic products like home appliances and textiles now complemented by high-tech goods such as drones and 5G smartphones [8][10]. - The "Guangdong Goods Going Global" initiative aims to promote local products through various online and offline activities, enhancing visibility and sales on major e-commerce platforms [8][9]. Group 2: Technological Advancements - Guangdong produces 70% of the world's consumer drones, 40% of smartphones, and significant portions of industrial robots and integrated circuits, indicating its strong manufacturing capabilities [9][10]. - Traditional industries in Guangdong are undergoing transformation through technological innovation, with companies like Gree and TCL achieving remarkable efficiency improvements [10][11]. Group 3: Focus on Foshan - Foshan, as the first stop for the "Guangdong Goods Going Global" campaign, exemplifies the region's manufacturing strength, contributing nearly 30% of Guangdong's revenue in the home appliance sector [12][13]. - The city is actively promoting the transformation of traditional industries and has seen an average production efficiency increase of 16% through digitalization [12].
广东家电全链布局 构建产业生态体系
Nan Fang Du Shi Bao· 2026-01-13 23:12
Core Viewpoint - Guangdong's manufacturing sector is actively promoting its products through the "Guangdong Goods Go Global" spring campaign, aiming to enhance market presence and sales, particularly in the home appliance industry, showcasing its innovation and quality [2][3][4]. Group 1: Event Overview - The "Guangdong Goods Go Global" spring campaign will kick off on January 15, marking the beginning of the 2026 online promotional activities for Guangdong products, with 12 promotional events planned for the first quarter [2][4]. - The first event focuses on home appliances, highlighting Guangdong's significant contributions to the national market, including leading production figures in various categories [3][9]. Group 2: Industry Significance - Guangdong's home appliance industry has achieved over ten national firsts in various metrics, including production scale and patent numbers, reinforcing its status as a manufacturing powerhouse [3][9]. - The Guangdong-Hong Kong-Macao Greater Bay Area accounts for nearly 30% of the global smart home appliance market, emphasizing Guangdong's critical role in the global home appliance industry [3][9]. Group 3: Marketing Strategy - The promotional activities will utilize a dual online and offline approach, creating immersive experiences that combine live events with e-commerce platforms, enhancing consumer engagement [4][6]. - The campaign aims to not only sell products but also to create a narrative around "manufacturing aesthetics," appealing to consumers' desires for quality and innovation [4][7]. Group 4: Industry Transformation - Guangdong's manufacturing is transitioning from traditional production to intelligent manufacturing, with a focus on innovation and quality, which is evident in the home appliance sector [5][7]. - The industry has developed a robust ecosystem with a diverse range of companies, including large enterprises and SMEs, fostering continuous innovation and market vitality [5][6]. Group 5: Global Expansion - Major companies like Midea and Gree have established extensive global operations, enhancing the international influence of Guangdong products and their ability to adapt to market changes [6][8]. - The home appliance sector has created a comprehensive supply chain, from raw material production to assembly and distribution, which strengthens its resilience and competitiveness in the global market [6][8].