文/羊城晚报全媒体记者 刘星彤 当技术红利遇上文旅产业，AI不再只是后台工具，而成为重塑游客体验的核心变量。从景区管理到文 化呈现，一批先行者正用"智造"重新定义"广货"。2025年9月举办的广东文旅推介大会上，广州卓远虚 拟现实科技股份有限公司（以下简称"卓远"）凭借"高沉浸式VR智能文旅装备系统"，入选全省仅15家 的"人工智能+文旅"应用场景典型案例，成为观察"广东制造"向"广东智造"跃迁的生动切面。 这套系统成为非遗活态传承的新载体。通过与高校合作，卓远将岭南文化、海上丝路等题材开发成沉浸 式体验。这一模式，不仅解决了传统文旅项目依赖物理空间的限制，更让年轻一代在娱乐中完成文化认 同。 从文旅观察角度看，这正是AI技术对文化资源的"激活"——让静态的变成动态，让遥远的变成可感。目 前，该系统已在省内多地落地，包括广东省科学院琶洲科普小镇、广州时尚天河夜上海街区、佛山顺德 华侨城欢乐海岸、佛山千古情景区、深圳华侨城甘坑5D大型影院等。卓远设备正成为众多网红景区 的"科技内核"。 中国VR跻身全球"第一阵营" 在第138届广交会上，卓远展位成为外国客商"打卡"景点，新品开展首日上午便收获全球百余个意向询 ...

Core Viewpoint - The Guangdong-Europe freight train service is expanding its operations, with a focus on enhancing efficiency and exploring new business models to support local industries and international trade [1][2]. Group 1: Train Operations - The first freight train of the Year of the Horse departed from Guangzhou International Port on February 17, 2026, carrying 55 standard containers of electric bicycles, home appliances, kitchenware, and daily goods, weighing approximately 669 tons and valued over 24 million RMB [1]. - The train is expected to arrive in Moscow in 18 days, showcasing the "Made in Guangdong" products and promoting cultural exchange during the Lunar New Year [1]. Group 2: Logistics Network - The Guangdong-Europe freight train service has established a comprehensive international logistics network with 60 operational routes, including 45 outbound and 15 return routes, having operated nearly 2,800 trains with a total cargo value of 68 billion RMB [2]. - The service supports various local industries, including cross-border e-commerce, high-end equipment manufacturing, and light industry textiles, facilitating their export activities [2]. Group 3: Future Plans - The year 2026 is identified as a critical year for the "14th Five-Year Plan," focusing on improving the quality and efficiency of the freight train service [2]. - Future plans include expanding new routes to Europe, Central Asia, and Southeast Asia, and exploring new business models such as "train + cross-border e-commerce" and "train + cold chain" to enhance operational density and efficiency [2].

Core Insights - The World Bank Group's Integrity Vice Presidency team leader, Pierluigi Antonazzo, expressed a strong impression of Guangzhou's modernization and environmental friendliness, highlighting Guangdong's leading development in technology [1] Group 1: Event Overview - The APEC First Senior Officials' Meeting and related events were held in Guangzhou from February 1 to 10, featuring five carefully planned city experience routes [1] - Themes of the experience routes included "Millennium Commerce · Innovative Future City Tour" and "Flower City Green Heart · Central Ecological and Cultural Tour," showcasing the vibrant transformation of the old city [1] Group 2: Technological Innovation - During the technology innovation-themed tour, foreign guests, including Antonazzo, visited the Haixinsha All-Space Intelligent Experience Center, experiencing the achievements of Guangdong's technological innovation [1] - Guests had hands-on experiences with flying cars, interacted with intelligent robots, and participated in simulated flights, gaining insight into the pulse of Guangdong's technological development [1] - Notably, some delegation members placed orders for a panoramic camera on the spot, reflecting the unique appeal of Guangdong's high-tech products and the transition from manufacturing to intelligent manufacturing in the region [1]

Core Viewpoint - The article highlights the warmth and community spirit during the Spring Festival travel season in Guangdong, showcasing local products and the efforts of entrepreneurs like Lin Yaoping who give back to society through their businesses [2][3]. Group 1: Local Products and Entrepreneurship - Lin Yaoping, a former migrant worker, returned to her hometown and established a food company that produces traditional snacks, achieving an annual output value exceeding 1 million yuan by 2023 [2]. - The "Warm Station" initiative provides travelers with local delicacies such as Huangdi tangerines and handmade peanut candy, enhancing their travel experience during the Spring Festival [2][3]. Group 2: Community Engagement and Cultural Significance - The Spring Festival travel season in Guangdong is characterized by the integration of local products, heartfelt services, and cultural heritage, creating a unique atmosphere for returning travelers [2][3]. - Various service areas and transport hubs, such as the Longmen service area and Guangzhou South Station, feature local product exhibitions and sales, allowing travelers to take home a piece of Guangdong culture [3][4]. Group 3: Consumer Trends and Preferences - There is a growing trend among younger consumers to purchase local products as gifts, with items like plush toys and traditional snacks gaining popularity for their sentimental value [4][5]. - Travelers express a preference for authentic local goods over supermarket products, indicating a desire for meaningful connections to their roots and culture [3][4].

Core Viewpoint - The article emphasizes the competitive landscape of the smartphone industry, highlighting Guangdong's dominance as a major manufacturing hub and innovation center, with significant contributions from local brands like Huawei, OPPO, vivo, and Honor [1][13]. Industry Overview - Guangdong is recognized as the most important smartphone industry cluster in China, leading in scale, production, and export, with one in three smartphones sold globally originating from this region [13]. - The smartphone market is characterized by rapid technological advancements and intense competition, with major players continuously innovating to maintain their market positions [1]. Company Highlights - **Huawei**: Utilizes its advanced Kirin chips and Kunlun glass, with the HarmonyOS enabling seamless connectivity. In 2025, Huawei's smartphone shipments reached 4.67 million units, capturing 16% of the market share in China [3]. - **OPPO**: Focuses on imaging, AI, communication, and fast charging technologies. By November 2025, the global activation of the OPPO Reno series surpassed 10 million, and the Find X9 series sold over 1 million units within 10 days of its domestic launch [5]. - **vivo**: Specializes in professional imaging technology, launching the X300 series with a focus on high-quality mobile photography. Currently, vivo serves over 100 million users globally [7]. - **Honor**: Launched the Honor Power2 in January 2026, featuring a 10,080mAh battery to address battery life concerns. In 2025, Honor's smartphone shipments exceeded 71 million units, with over 30% of sales coming from international markets [9]. Technological Evolution - Over the past 30 years, Guangdong's smartphone technology has evolved from self-developed feature phones to the emergence of autonomous brands in the smartphone era, achieving breakthroughs in fast charging, imaging, full-screen displays, and 5G technology [16].

Core Viewpoint - The "Guangdong Goods Going Global" spring campaign represents a collaborative effort among the government, platforms, and enterprises to transform the industrial ecosystem, moving beyond mere product sales to showcase Guangdong's manufacturing innovation and competitiveness [1][2][3] Government Role - The event is supported by six government departments, indicating a shift from merely promoting products to acting as industrial planners, aiming to elevate Guangdong manufacturing through coordinated promotional activities [1] - The campaign will span an entire season, featuring weekly promotional events and 18 series of activities around key consumption periods, demonstrating the government's proactive role in enhancing the industrial landscape [1] Platform Support - The campaign introduces an innovative "live demonstration zone," utilizing major e-commerce platforms like Taobao, JD.com, Douyin, and Pinduoduo to showcase Guangdong products and provide targeted promotional information [2] - This model combines live presentations, immediate experiences, and online sales, creating a synergistic effect that boosts short-term sales and establishes long-term consumer recognition of Guangdong products [2] Enterprise Participation - Over 6,000 enterprises are participating, driven by the desire to expand market reach and revenue, while showcasing innovative products such as AI appliances and energy-efficient devices [2] - The transition from "Guangdong manufacturing" to "Guangdong intelligent manufacturing" is highlighted, with products gaining global recognition due to their technological advancements and superior user experiences [2] Overall Significance - The "Guangdong Goods Going Global" initiative is a comprehensive system involving collaboration among government, platforms, and enterprises, aimed at promoting Guangdong products as intelligent, green, and open to the world [3] - This initiative is positioned as a crucial pathway for Guangdong manufacturing to achieve high-quality development and establish itself as a global leader in intelligent manufacturing [3]

Group 1 - Guangdong's manufacturing prowess is highlighted by the fact that one in three household appliances globally is produced there, with nearly half of China's appliance exports coming from the province in the period from January to November 2025 [1] - The region has developed nine trillion-yuan industrial clusters, including electronic information and new energy, and boasts 77,000 high-tech enterprises, maintaining the top position in national innovation capability for several consecutive years [1] - Guangdong's culinary reputation is recognized internationally, with UNESCO designating Shunde and Chaozhou as "Cities of Gastronomy," showcasing the local commitment to traditional flavors and culinary excellence [1] Group 2 - The natural beauty of Guangdong is exemplified by attractions like the ancient Longxia Gorge and the 140,000-year-old volcanic crater lake in Zhanjiang, which reflect the region's rich environmental heritage [2] - Cultural events such as dragon boat races have gained international recognition, and local heritage sites are preserved, contributing to the region's appeal [2] - The essence of Guangdong's identity is rooted in its practical approach to manufacturing, culinary arts, and appreciation of nature, creating a unique cultural tapestry that attracts both locals and visitors [2]

Core Insights - The pet market in China is entering a high growth phase, with the domestic pet industry expected to reach 811.4 billion yuan by 2025, marking a significant step towards a trillion-yuan market [5][14] - The Guangdong-Hong Kong-Macao Greater Bay Area is positioned as a key driver of the pet economy, benefiting from a strong consumer base, manufacturing capabilities, and regional advantages [26][27] - The global pet economy is also on a growth trajectory, with the retail market projected to reach 207 billion USD in 2024 and 270.8 billion USD by 2029, indicating a robust long-term outlook [12][11] Market Growth - The domestic pet industry is projected to grow at annual rates of 20.1% and 18.3% in 2023 and 2024, respectively, with a forecasted growth of 15.7% in 2025 [13][14] - The market structure is evolving, with pet food remaining a primary category, while segments like pet medical care and smart products are expanding rapidly due to differentiated consumer demands [15][17] Regional Advantages - The Greater Bay Area has a high consumption population of 80 million and a pet ownership rate of 23.5%, making it a central hub for the pet economy [25][26] - Shenzhen is emerging as a new growth center, with the pet industry expected to exceed 10 billion yuan by 2025, supported by a strong electronic information industry [30][31] Industry Dynamics - There are over 5.39 million pet-related enterprises in China, with an expected addition of 1.51 million new registrations by 2025, indicating a vibrant entrepreneurial environment [18][19] - The pet economy sector has seen significant stock performance, with pet economy concept stocks rising by 6.89% year-to-date, outperforming the Shanghai and Shenzhen 300 Index [20][21] Innovation and Quality - Guangdong's pet products are characterized by high quality and innovation, with companies like Runhe Pet Supply Chain Group leading in pet food and Ubiquity showcasing advancements in smart pet products [52][56] - The integration of "Guangdong manufacturing" with the pet industry is expected to enhance product quality and emotional engagement, reflecting a shift towards high-quality and emotional consumption [65][73] Future Outlook - The upcoming "Media + Guanghuo Goes Global" event in Guangzhou will serve as a platform for showcasing industry brands and technologies, marking a new starting point for the pet economy in the Greater Bay Area [69][71] - The continued fusion of "Guangdong manufacturing" with the pet industry is anticipated to drive global market expansion and enhance international competitiveness [73][74]

Core Viewpoint - Guangdong manufacturing plays a crucial role in the national home appliance market, producing a significant portion of the country's televisions and air conditioners, with 1 in every 2 televisions and 1 in every 3 air conditioners being "Made in Guangdong" [2]. Group 1: Industry Overview - The "Guangdong Goods Going Global" spring campaign was officially launched on January 15, 2026, marking a strategic initiative to promote Guangdong's manufacturing on a global scale [2]. - The home appliance sector is highlighted as a key area of focus within this campaign, showcasing the strength and innovation of Guangdong enterprises [2]. Group 2: Company Highlights - Various Guangdong enterprises are coming together to demonstrate their capabilities and contributions to the home appliance industry, referred to as "Guangdong's home appliance heroes" [2]. - The campaign aims to illustrate the high-quality development of Guangdong manufacturing and its impact on the broader narrative of "Chinese Intelligent Manufacturing" [1].

Group 1 - The "Guangdong Goods Going Global" spring event was launched on January 15, featuring over 1,300 local home appliance companies, showcasing high-quality products and conducting live-streaming sales [1][2] - The event highlights the importance of the home appliance industry in Guangdong's traditional advantages, emphasizing the ambition for intelligent upgrades and renewal in "Guangdong Manufacturing" [2][4] - The initiative represents a digital evolution of the long-standing practice of sourcing goods from Guangdong, with over 30 key activities involving more than 6,000 enterprises across various sectors [3] Group 2 - Guangdong is recognized as a manufacturing powerhouse, with a robust industrial base and a vast consumer market, which allows for the continuous transformation of supply advantages into market strengths [2][4] - The event serves as a platform for real-time consumer engagement, showcasing innovative products and technologies, thus enhancing the purchasing experience [3][4] - Guangdong's manufacturing capabilities extend beyond traditional goods, with significant contributions to emerging sectors such as biomanufacturing, low-altitude economy, and humanoid robotics [4]