Core Insights - The theme post offices are becoming important carriers for the innovation and transformation of the postal system, leveraging cultural attributes and experiential spaces to enhance commercial potential while preserving postal culture [1][8] Group 1: Scene Creation and Consumer Attraction - Theme post offices focus on cultural expression and visual presentation in their space design, exemplified by the 24 Solar Terms theme post office, which integrates traditional and modern aesthetics [2][3] - Unique thematic elements, such as the Olympic-themed post office featuring a torch-shaped mailbox, serve as significant attractions, enhancing consumer engagement and nostalgia [2][3] Group 2: Product Development and Consumer Experience - Theme post offices are developing differentiated product matrices centered around "special" and "limited" offerings, such as postcards and cultural souvenirs that convey cultural significance [3][4] - Enhanced consumer experiences, including personalized services and interactive activities, increase consumer loyalty and engagement, with unique stamps becoming popular collectibles [3][4] Group 3: Strategic Development and Market Positioning - The theme post offices are exploring paths for sustainable growth by strengthening differentiation, enriching operational dimensions, and enhancing brand recognition in a competitive cultural consumption market [4][5] - To avoid homogenization, theme post offices must deeply integrate traditional postal services with cultural experiences, establishing a unique competitive edge [4][5] Group 4: Future Directions and Innovations - Future strategies include deepening IP-based operations to showcase local culture and collaborating with international IPs for co-creation, enhancing cultural memory and consumer engagement [6][7] - Upgrading consumer experiences by creating multifunctional spaces and offering personalized services can extend consumer dwell time and activate spending potential [7][8] - Strengthening digital capabilities to create an integrated online and offline cultural consumption ecosystem is essential for fostering long-term consumer relationships [7][8]

Core Insights - The transformation of traditional post offices into themed cultural spaces has attracted diverse age groups, enhancing their appeal and functionality [2][3][4] - Thematic post offices across China have successfully integrated local culture and postal services, leading to increased visitor numbers and revenue [4][5] Group 1: Thematic Post Offices - The Di'anmen themed post office in Beijing has become a popular destination, showcasing cultural heritage through innovative products related to the 24 solar terms [2][4] - The Qingdao marine-themed post office attracted over 100,000 visitors during the summer, generating significant sales from cultural products [3][4] - The Chengdu panda post office has an annual foot traffic of nearly 3,000 people, with annual revenue exceeding 10 million yuan, primarily from a young customer base [3][4] Group 2: Economic Impact - By the end of last year, there were over 800 themed post offices nationwide, generating several hundred million yuan in revenue [4] - The Qingdao marine-themed post office not only attracted tourists but also boosted nearby shop sales by 30% [4] Group 3: Cultural Integration - The success of these themed post offices lies in breaking the traditional perception of post offices, combining culture, experience, and consumption [5] - The Di'anmen themed post office retains historical elements while incorporating new features, transforming it into a modern landmark [5]

Core Viewpoint - The Central Economic Work Conference emphasizes the need to innovate diverse consumption scenarios, expand service consumption, and promote the development of the cultural tourism industry, with themed post offices emerging as new highlights in the cultural tourism consumption market [4][16]. Themed Post Offices - Themed post offices are being developed across various regions, leveraging local cultural characteristics to create new consumption scenarios that attract numerous tourists [4][16]. - As of the end of last year, there were 838 themed post offices nationwide, generating revenue of 355 million yuan, with 159 located in 5A scenic areas [15][16]. Beijing Di'anmen Themed Post Office - The Di'anmen post office, established in 1906, is undergoing a transformation to tell the story of the 24 solar terms, shifting from merely conveying information to promoting culture [6][7]. - The renovation, which began in 2023 and is expected to be completed by the end of 2024, aims to create a cultural space that integrates the rich phenomena of the 24 solar terms with the historical context of the Grand Canal [8][9]. Qingdao Marine Research Themed Post Office - The Qingdao Marine Research themed post office features innovative scenes such as a spiral staircase and a deep-sea mailbox, attracting many visitors and providing educational experiences about marine ecology [9][10]. - This post office collaborates with the National Deep Sea Base and universities to develop marine research courses and a variety of cultural products [12]. Chengdu Panda Themed Post Office - The Chengdu Panda post office, featuring the IP image YOYO, has developed over 2,000 unique products and attracts a daily average of nearly 3,000 visitors, with 70% being young customers [14]. - The post office combines postal services with cultural elements, including a panda-themed restaurant, enhancing the visitor experience [13][14].

Core Viewpoint - The event "What Makes China: Harmony and Coexistence" highlights the historical significance of the Dalu Post Office in Tianjin, showcasing its role in the development of modern Chinese postal services through various cultural and creative initiatives [1] Group 1: Historical Significance - The Dalu Post Office is recognized as the birthplace of modern Chinese postal services and the "Dalu Stamp" [1] - The first official set of Chinese postage stamps, known as the "Customs First Group Cloud Dragon Stamps," was issued in Tianjin in 1878, marking a pivotal moment in postal history [1] Group 2: Cultural and Creative Development - The Dalu Post Office has developed a series of cultural and creative products, including postcards and refrigerator magnets, to integrate historical symbols into modern daily life [1] - Visitors can engage in hands-on experiences, such as printing the Dalu Stamp, transforming postal heritage from mere historical records into tangible memories [1]

Core Viewpoint - The establishment of the Oracle Bone Script Post Office in Anyang serves as a cultural hub, integrating local history and modern postal services to promote the ancient script and attract visitors [1][2][5]. Group 1: Cultural Integration - The Oracle Bone Script Post Office is described as a "miniature museum" of Anyang's culture, hosting cultural lectures and activities that highlight the significance of Oracle Bone Script [2]. - The post office features a dedicated exhibition area showcasing stamps related to Anyang's history, including themes like the "Red Flag Canal" and "Yinxu," which illustrate the city's unique contributions to postal history [2][3]. Group 2: Visitor Engagement - The post office has become a popular destination for tourists and stamp collectors, with various creative products such as Oracle Bone Script bracelets and postcards that enhance visitor experience [3][4]. - A dedicated reading area within the post office offers a collection of books on Oracle Bone Script and related subjects, aiming to provide educational opportunities for visitors, especially students [4]. Group 3: Future Development - Anyang plans to further develop the Oracle Bone Script Post Office as part of its strategy to create a world-class cultural landmark, focusing on the integration of cultural tourism and the development of new consumption models in the tourism industry [5].