□ 本报记者 王紫茜 近年来，主题邮局凭借独特的文化属性与场景体验，逐渐成为邮政系统创新转型的重要载体。其以邮品 为纽带、以空间为依托、以服务为抓手，在传承邮政文化的同时，积极开拓商业新空间。然而，在市场 竞争加剧与消费需求升级的双重背景下，主题邮局如何持续释放文化魅力、提升商业潜力，成为行业关 注的焦点。 筑场景、优产品、重体验 特色运营激活主题邮局活力 从外部环境来看，当前文化消费市场选择日益丰富，传统文创商店、博物馆商店、精品咖啡馆，乃至线 上文创平台，均存在潜在的分流客群。这就要求主题邮局进一步挖掘"邮政+文化"的独特性，将邮政传 统服务（如寄信、集邮）与文化体验深度绑定，打造区别于其他文创空间的核心竞争力，避免陷入同质 化竞争。 近日，记者探访北京市多家主题邮局后发现，鲜明的主题风格、丰富的文创产品与沉浸式的互动体验， 成为其吸引消费者的核心亮点。 在场景打造上，主题邮局注重空间的文化表达与视觉呈现。二十四节气主题邮局以中国传统二十四节气 为核心，将邮政绿与中国红巧妙融合，构建出兼具传统韵味与现代审美的文化空间。记者看到，邮局内 休憩区摆放着二十四节气景象的精美画作，这些作品既生动还原了不同节气的自 ...

Core Insights - The transformation of traditional post offices into themed cultural spaces has attracted diverse age groups, enhancing their appeal and functionality [2][3][4] - Thematic post offices across China have successfully integrated local culture and postal services, leading to increased visitor numbers and revenue [4][5] Group 1: Thematic Post Offices - The Di'anmen themed post office in Beijing has become a popular destination, showcasing cultural heritage through innovative products related to the 24 solar terms [2][4] - The Qingdao marine-themed post office attracted over 100,000 visitors during the summer, generating significant sales from cultural products [3][4] - The Chengdu panda post office has an annual foot traffic of nearly 3,000 people, with annual revenue exceeding 10 million yuan, primarily from a young customer base [3][4] Group 2: Economic Impact - By the end of last year, there were over 800 themed post offices nationwide, generating several hundred million yuan in revenue [4] - The Qingdao marine-themed post office not only attracted tourists but also boosted nearby shop sales by 30% [4] Group 3: Cultural Integration - The success of these themed post offices lies in breaking the traditional perception of post offices, combining culture, experience, and consumption [5] - The Di'anmen themed post office retains historical elements while incorporating new features, transforming it into a modern landmark [5]

Core Viewpoint - The Central Economic Work Conference emphasizes the need to innovate diverse consumption scenarios, expand service consumption, and promote the development of the cultural tourism industry, with themed post offices emerging as new highlights in the cultural tourism consumption market [4][16]. Themed Post Offices - Themed post offices are being developed across various regions, leveraging local cultural characteristics to create new consumption scenarios that attract numerous tourists [4][16]. - As of the end of last year, there were 838 themed post offices nationwide, generating revenue of 355 million yuan, with 159 located in 5A scenic areas [15][16]. Beijing Di'anmen Themed Post Office - The Di'anmen post office, established in 1906, is undergoing a transformation to tell the story of the 24 solar terms, shifting from merely conveying information to promoting culture [6][7]. - The renovation, which began in 2023 and is expected to be completed by the end of 2024, aims to create a cultural space that integrates the rich phenomena of the 24 solar terms with the historical context of the Grand Canal [8][9]. Qingdao Marine Research Themed Post Office - The Qingdao Marine Research themed post office features innovative scenes such as a spiral staircase and a deep-sea mailbox, attracting many visitors and providing educational experiences about marine ecology [9][10]. - This post office collaborates with the National Deep Sea Base and universities to develop marine research courses and a variety of cultural products [12]. Chengdu Panda Themed Post Office - The Chengdu Panda post office, featuring the IP image YOYO, has developed over 2,000 unique products and attracts a daily average of nearly 3,000 visitors, with 70% being young customers [14]. - The post office combines postal services with cultural elements, including a panda-themed restaurant, enhancing the visitor experience [13][14].

Core Viewpoint - The event "What Makes China: Harmony and Coexistence" highlights the historical significance of the Dalu Post Office in Tianjin, showcasing its role in the development of modern Chinese postal services through various cultural and creative initiatives [1] Group 1: Historical Significance - The Dalu Post Office is recognized as the birthplace of modern Chinese postal services and the "Dalu Stamp" [1] - The first official set of Chinese postage stamps, known as the "Customs First Group Cloud Dragon Stamps," was issued in Tianjin in 1878, marking a pivotal moment in postal history [1] Group 2: Cultural and Creative Development - The Dalu Post Office has developed a series of cultural and creative products, including postcards and refrigerator magnets, to integrate historical symbols into modern daily life [1] - Visitors can engage in hands-on experiences, such as printing the Dalu Stamp, transforming postal heritage from mere historical records into tangible memories [1]

Core Viewpoint - The establishment of the Oracle Bone Script Post Office in Anyang serves as a cultural hub, integrating local history and modern postal services to promote the ancient script and attract visitors [1][2][5]. Group 1: Cultural Integration - The Oracle Bone Script Post Office is described as a "miniature museum" of Anyang's culture, hosting cultural lectures and activities that highlight the significance of Oracle Bone Script [2]. - The post office features a dedicated exhibition area showcasing stamps related to Anyang's history, including themes like the "Red Flag Canal" and "Yinxu," which illustrate the city's unique contributions to postal history [2][3]. Group 2: Visitor Engagement - The post office has become a popular destination for tourists and stamp collectors, with various creative products such as Oracle Bone Script bracelets and postcards that enhance visitor experience [3][4]. - A dedicated reading area within the post office offers a collection of books on Oracle Bone Script and related subjects, aiming to provide educational opportunities for visitors, especially students [4]. Group 3: Future Development - Anyang plans to further develop the Oracle Bone Script Post Office as part of its strategy to create a world-class cultural landmark, focusing on the integration of cultural tourism and the development of new consumption models in the tourism industry [5].