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一张浙BA球票,如何撬动亿元消费潮?
Mei Ri Shang Bao· 2026-01-13 11:59
2025年夏天,浙江大地被一股篮球热潮席卷——浙BA赛事从城市到县域,从赛场到街巷,成为全民热 议的焦点。 作为浙江省规模最大、档次最高的群众篮球赛事,浙BA覆盖11个设区市和90个县(市、区),以"百县 大战"预选赛与"城市争霸赛"两阶段赛事为核心,让来自各行各业的草根球员在赛场上绽放光彩,更让 无数球迷为家乡球队摇旗呐喊。 这场始于篮球的盛会,早已超越体育竞技本身,以一张小小的球票为纽带,串联起旅游、餐饮、住宿、 购物、文创等全链条消费,用实实在在的经济数据,书写了"体育+经济"深度融合的浙江样本。数据显 示,仅2025年国庆假期期间,浙BA城市争霸赛就带动全省文体旅商综合消费高达4.2亿元,印证了小球 票背后蕴含的巨大能量。 浙BA的火爆,首先体现在"一票难求"的流量效应上。"提醒的闹钟定了一个又一个,提前1分钟就守在 购票界面,结果几秒就显示库存不足",杭州市民方女士的感慨道出了众多球迷的心声。即便是单价不 足30元的预选赛门票,临平赛区21场比赛仍售出门票6.08万张,实现票务收入119.37万元。 11月10日,浙BA A组第14轮杭州队对战金华队的赛事中,主场场馆座无虚席,记者亲身体验抢票时, ...
速写丨万千创意陶溪川
Xin Lang Cai Jing· 2026-01-11 05:54
(来源:经济日报) 转自:经济日报 下午4点,阳光斜斜地切过红砖烟囱,将老厂房染成蜜色。此时,江西省景德镇市陶溪川创意集市渐渐 热闹起来。作为景德镇规模最大的文创集市,这里每周五以及周末的晚上,近500个手作摊位如期而 至,向各地游客展示日用好器、摆件陈设、潮流饰品等各类创意陶瓷手工艺品。 在这里,集市提供的不仅是作品销路,更是一个学习交流的平台。遇到风格相近的,他们会聊销售经营 感受;遇到风格相异的,则会聊创作灵感。 为什么这里的瓷器极具创意?景德镇陶邑文化发展有限公司市场品牌中心副主任康淑莹说,陶溪川创意 集市设置了筛选机制,摊主需要先上传自己的个人作品,经过策展方审核之后才有资格摆摊。 在一个摊位上,以黑红为主色调的陶瓷创意产品格外吸引人眼球。摊主曾俊坤就读于景德镇陶瓷大学, 他创办的灵由工作室以"灵魂与自由"为核心理念,在设计上将现代与传统结合,作品从不重复,完全随 性而为。他希望能将每一个陶瓷打造成兼具艺术性与实用性的"魔法容器"。 "我的风格比较小众,所以更愿意参加线下集市,不需要过度的营销,产品自己会说话。"曾俊坤说,线 下集市可以让他更好地为顾客讲述创作背后的故事,从而强化创作者、作品与客户之 ...
江西景德镇:机器人零售店亮相陶瓷文创街区
Xin Hua She· 2025-10-24 09:18
Core Insights - A new robotic retail store named "Galaxy Space Capsule" has opened in Jingdezhen, Jiangxi Province, featuring a robot named Xiao Gai that sells ceramic cultural blind boxes and bottled water, providing convenience to visitors 24/7 [2] Company Overview - The robotic retail store operates within the cultural and creative street area of Tao Xi Chuan in Jingdezhen, a city known for its rich ceramic heritage [2] Industry Trends - The introduction of robotic retail solutions reflects a growing trend in automation within the retail industry, aiming to enhance customer experience and operational efficiency [2]
陶溪川  年轻人扎堆来练摊(高质量发展在一线·小城宝藏)
Ren Min Ri Bao· 2025-06-04 21:56
Core Insights - The creative market in Jingdezhen, particularly the Tao Xi Chuan area, is thriving with young entrepreneurs showcasing their ceramic art and products, indicating a vibrant cultural and economic environment [1][3]. Group 1: Young Entrepreneurs - Young people are considered the greatest asset of Jingdezhen, with initiatives like the Tao Xi Chuan creative market providing a platform for them to display and sell their works [3]. - Entrepreneurs like Wang Xu and Chen Saijie have transitioned from temporary market stalls to permanent spaces, reflecting the growth and support for young creators in the area [3]. Group 2: Market Development - The Tao Xi Chuan creative market has evolved from a small gathering to larger events like the Tao Ran Market and Spring and Autumn Grand Market, enhancing its reputation and reach [3]. - The establishment of the Yishan Manufacturing Workshop in the Jingdezhen High-tech Development Zone offers affordable and convenient ceramic production facilities for young creators [3]. Group 3: Entrepreneurial Support - The local government provides support for young entrepreneurs, including loans such as the 200,000 yuan "Jingpiao" youth special entrepreneurship loan, to help them scale their production and improve their craft [3]. - The community fosters a collaborative environment where young entrepreneurs assist each other, enhancing their chances of success in the competitive market [2][3].