景德镇"转转小马"桌面摆件。邱思雨 摄 ◎邱思雨 记者 操子怡 门店一晚能卖两三百个，线上单店销量破十万——今年春节，一匹会"转"的陶瓷小马，从景德镇的夜市 火到了全国。 春节假期，上海证券报记者走访景德镇陶阳新村夜市发现，多款掌心大小、可旋转把玩的"转转小马"桌 面摆件格外抢眼，凭借可旋转把玩的趣味设计，成为摊位上的热销品，吸引不少游客驻足挑选。 "这款摆件从去年就开始流行，今年更是成了'爆款'。"摊主陈佳（化名）一边麻利地打包，一边笑着对 记者说，这些产品定价在10元至35元之间，凭借吉祥寓意和亲民价格，迅速俘获了游客的心。 摊位前人气颇旺，春节来往的顾客对形态各异的陶瓷摆件兴趣盎然。刚为上一位顾客打包完，陈佳又转 身接待下一位。"周末和节假日看人流量情况，一晚能卖两三百个，一些位置好的摊位在春节期间能卖 五六百个。"他说。 陈佳是景德镇本地人，在陶阳新村经营了近十年摊位。他感慨道，如今景德镇的陶瓷产品越来越有创 意，早已不限于传统的茶壶茶盏。"今年'小马'线上线下都非常火爆。马在中国文化中寓意好是基础， 但产品本身可爱、好玩、有设计感，才是打动年轻客群的关键。" 在电商平台上，"转转小马"单店销量轻松过 ...

2月10日，铜川市耀瓷文创园内，几名工人围坐在流水线旁，将一只只天青色茶盏裹上气泡膜，装 进纸盒。 铜川市天青陶瓷创意设计有限公司总经理袁明站在货架旁，托起一只"平安喜乐杯"，对着灯光细 看。 近年来，耀州窑文化基地积极构建"耀州瓷+直播+文创"电商矩阵，帮助9家企业在抖音、小红书、 淘宝等平台开设直播店铺，培育本土电商主播。通过实时展示制作工艺与使用场景，耀州瓷走进了更多 家庭。 2025年，基地深化与西安交通大学等5所高校的战略合作，共建美育和实习实践基地，全年吸引国 内外研学团队60批次。与此同时，创新推出"龙鼎方圆杯""锦鲤泡泡盏""桃云沏""唐瓜快客杯"等10余款 耀瓷新品，线上销售额突破900万元。 2025年，一次和"与辉同行"的合作，让10万套"平安喜乐杯""秒空"。公司全年线上销售额突破800 万元。 以前，耀州瓷陈列在博物馆的展柜里，是倒流壶、凤鸣壶的代名词，精美却离人们的生活格外遥 远。如今，它以另一种方式被嵌入冰箱贴等，走进寻常百姓家。 袁明出身陶瓷世家，大学学的电子商务。2024年，他带着团队入驻耀州窑直播基地。后来，"与辉 同行·陕西行"在传统技艺与"云端"市场之间架起一座桥梁，让 ...

Core Insights - The Zhejiang Basketball Association (Zhejiang BA) has become a significant cultural and economic phenomenon in Zhejiang province, engaging communities and driving consumption across various sectors [1][5]. Group 1: Event Overview - Zhejiang BA is the largest and highest-level mass basketball event in Zhejiang, covering 11 cities and 90 counties, featuring a "Hundred Counties Battle" and "City Championship" format [1]. - The event has generated substantial economic impact, with a reported 420 million yuan in comprehensive cultural, sports, and tourism consumption during the National Day holiday in 2025 [1]. Group 2: Ticket Demand and Consumption - The demand for tickets has surged, with reports of tickets selling out quickly, indicating a strong public interest comparable to popular concerts [2]. - Ticket stubs have transformed into consumption vouchers, facilitating seamless transitions from watching games to engaging in local commerce, with events generating significant sales for local businesses [2][3]. Group 3: Local Business Opportunities - Local enterprises have capitalized on the event, with companies like Nansong Ceramics benefiting from increased sales and brand visibility through themed products, achieving 200,000 yuan in revenue from 1,000 orders during the event [3]. - The integration of sports and local culture has opened new avenues for traditional businesses, enhancing their product offerings and market reach [3][5]. Group 4: Cultural and Economic Integration - The event has successfully merged sports with cultural tourism, encouraging visitors to explore local attractions and experiences beyond just attending the games, thus enhancing the overall economic impact [4]. - Initiatives like the "Thirteen Invitations" program have incentivized visitors to stay longer and engage with the local culture, further driving economic benefits [3][4]. Group 5: Future Implications - The ongoing success of Zhejiang BA exemplifies the potential for mass sports events to stimulate urban development and economic growth, with the model being replicated in other events throughout the city [5]. - The event has proven that grassroots sports can not only showcase local talent but also serve as a catalyst for broader economic and cultural engagement [5].

Core Insights - The article highlights the vibrant atmosphere of the Jiangxi Province Jingdezhen City Tao Xi Chuan Creative Market, which is the largest cultural and creative market in the area, featuring nearly 500 handmade stalls showcasing various creative ceramic crafts every weekend [1][3] Group 1: Market Dynamics - The market serves as a platform for young creators, particularly students from Jingdezhen Ceramic University, to transition from learning to practical experience, fostering a community of innovation and collaboration [3][4] - A selection mechanism is in place for stallholders, requiring them to submit their personal works for curation approval, ensuring a high level of creativity and uniqueness in the products offered [3] Group 2: Entrepreneurial Opportunities - The market provides a low-cost entry point for entrepreneurs, allowing them to interact directly with customers and gather feedback, which is a significant advantage over online selling [2] - The average age of entrepreneurs who have participated in the market exceeds 31, indicating a youthful demographic that is encouraged to transform creative ideas into viable products [4] Group 3: Creative Expression - The unique styles of the ceramic products are a result of individual creativity, with artists like Su Manting and Zeng Junkun emphasizing personal narratives and artistic philosophies in their work [1][4] - The market not only facilitates sales but also enhances emotional connections between creators and customers through storytelling and personal engagement [4]

Core Insights - A new robotic retail store named "Galaxy Space Capsule" has opened in Jingdezhen, Jiangxi Province, featuring a robot named Xiao Gai that sells ceramic cultural blind boxes and bottled water, providing convenience to visitors 24/7 [2] Company Overview - The robotic retail store operates within the cultural and creative street area of Tao Xi Chuan in Jingdezhen, a city known for its rich ceramic heritage [2] Industry Trends - The introduction of robotic retail solutions reflects a growing trend in automation within the retail industry, aiming to enhance customer experience and operational efficiency [2]

Core Insights - The creative market in Jingdezhen, particularly the Tao Xi Chuan area, is thriving with young entrepreneurs showcasing their ceramic art and products, indicating a vibrant cultural and economic environment [1][3]. Group 1: Young Entrepreneurs - Young people are considered the greatest asset of Jingdezhen, with initiatives like the Tao Xi Chuan creative market providing a platform for them to display and sell their works [3]. - Entrepreneurs like Wang Xu and Chen Saijie have transitioned from temporary market stalls to permanent spaces, reflecting the growth and support for young creators in the area [3]. Group 2: Market Development - The Tao Xi Chuan creative market has evolved from a small gathering to larger events like the Tao Ran Market and Spring and Autumn Grand Market, enhancing its reputation and reach [3]. - The establishment of the Yishan Manufacturing Workshop in the Jingdezhen High-tech Development Zone offers affordable and convenient ceramic production facilities for young creators [3]. Group 3: Entrepreneurial Support - The local government provides support for young entrepreneurs, including loans such as the 200,000 yuan "Jingpiao" youth special entrepreneurship loan, to help them scale their production and improve their craft [3]. - The community fosters a collaborative environment where young entrepreneurs assist each other, enhancing their chances of success in the competitive market [2][3].