Core Insights - The article emphasizes the importance of AI in optimizing fresh product clearance in the retail industry, combining demand forecasting with dynamic pricing to enhance both profit and efficiency [2][3][19] Group 1: Industry Challenges and AI Opportunities - Fresh product clearance is a critical yet challenging operational scenario in supermarkets, directly impacting product freshness and consumer experience [3][4] - Poorly designed discount strategies can lead to significant profit losses for stores, highlighting a persistent pain point for retailers [3][4] - AI's core value lies in its ability to integrate demand prediction with dynamic pricing, helping businesses ensure product sell-through while increasing the proportion of full-price sales [9][19] Group 2: Company Overview and Technological Advancements - Dmall Inc., established in 2015, is a leading provider of retail digital solutions in Asia, addressing the fresh product clearance challenge through advanced technology [3][4] - The company plans to upgrade its core system, Dmall OS, to version 3.0 in 2024, incorporating AI technology, and will prioritize generative AI in its strategy by 2025 [3][4] Group 3: AI Implementation and Operational Efficiency - Dmall's AI model utilizes large-scale data to optimize clearance strategies, balancing product freshness with store profitability [4][8] - The model aims to automate decision-making processes, reducing reliance on manual approval and enhancing operational efficiency [8][12] - The implementation of AI has shown to improve profit margins significantly, with examples indicating a daily profit increase of 3,000 yuan and a monthly profit increase exceeding 90,000 yuan for certain stores [12][19] Group 4: Feedback and Continuous Improvement - Continuous feedback from business personnel is crucial for refining the AI model, ensuring it aligns with real-world operational needs [11][17] - The model's design allows for autonomous learning, enabling it to adapt to various scenarios without being strictly bound by predefined rules [14][19] - The transition to AI-driven decision-making has led to a shift in employee roles, allowing staff to focus on higher-value tasks while the model handles repetitive processes [18][19]

Group 1: Core Insights - Sanrio has established a significant presence in the global cultural consumption sector since its founding in 1960, with a warm philosophy that emphasizes friendship through small gifts, creating an IP empire across 130 countries and regions [1] - The iconic character Hello Kitty, created in 1974, along with other distinct IPs like My Melody and Kuromi, forms a matrix of emotional symbols that resonate with consumers across generations [1] Group 2: Performance in China - In the Chinese market, Sanrio has achieved a sales revenue of 816 million yuan for the fiscal year 2025 (April 2024 - March 2025), representing a 44% year-on-year growth [3] - The core growth driver is the IP licensing business, with significant increases in local product sales and original brand manufacturing (OBM) aimed at global markets, particularly Japan [3] - Sanrio has opened 44 stores in China, including 5 direct-operated stores, and has enhanced emotional connections with consumers through diverse experiential scenarios such as art exhibitions and pop-up stores [3] Group 3: Digital Transformation - Sanrio China is strategically focusing on digital operations to address common retail challenges such as channel fragmentation and complex multi-platform integration [4] - The brand aims to build a comprehensive digital ecosystem to support its "IP platformization" strategy and rapid growth, enhancing consumer experience through integrated supply chain management and marketing [4] Group 4: Partnership with Haiding - In April 2025, Sanrio China partnered with Haiding to initiate a comprehensive digital upgrade project, leveraging Haiding's expertise in global support, intelligent supply chains, and smart marketing [6] - The collaboration aims to resolve issues related to fragmented systems, improving data interoperability across purchasing, inventory, and membership systems [6] - Post-implementation, Sanrio China has seen significant improvements in store checkout efficiency, inventory management accuracy, supply chain responsiveness, and enhanced capabilities for data-driven marketing [6] Group 5: Benchmark Significance - The partnership signifies a milestone in Haiding's efforts to assist top global IP retail brands in their digital transformation, creating an innovative model that combines cultural IP with digital technology [8] - With the project fully operational, Sanrio China is on track to achieve its strategic goal of exceeding 500 million yuan in profit within three years [8] - Haiding's solutions have already supported over 1,000 enterprises in achieving efficient digital transformation across various retail sectors globally [8]