人民网重庆11月14日电 (陈琦、刘敏)11月14日，以"再生商业力——城市更新的非标觉醒"为主题的第二 届西南非标商业大会在重庆市渝中区举行。300余家全国优质非标商业运营商和主理人品牌共聚一堂， 共探"城市更新、商业创新"赋能非标商业的发展新机遇。 大会现场，渝中区发布了2025年优质项目机会清单，举行了渝中区年度非标商业品牌集中签约仪式、西 南非标商业联盟新成员入盟仪式，为全国优质非标商业运营商和主理人品牌搭建资源对接与交流平台。 第二届西南非标商业大会在重庆渝中区举行。渝中区商务委供图 渝中区推出三大类别非标商业机会清单 活动现场举行了渝中区年度非标商业品牌签约仪式，签约品牌涵盖文化传播、美食餐饮、沉浸式体验等 多元业态矩阵。渝港经贸文化交流重庆会客厅、物与岚等一批标杆性创新项目将落地渝中区，成为丰富 消费场景供给、激活商业创新活力的重要"非标"力量。 会上，渝中区委常委、区政府副区长罗毅作2025年渝中区优质项目机会推介，推出三大类别非标商业机 会清单，包含25个投资项目，旨在与优秀的商业运营团队、主理人品牌等经营主体共享非标商业发展机 遇、共绘非标商业璀璨未来。 罗毅介绍，渝中区针对投资人推出长滨 ...

Core Insights - The transformation of China's consumer market reflects a shift from basic survival needs to a focus on self-fulfillment, quality, and meaning, with service consumption projected to account for 46.1% of per capita spending in 2024 [3][7] - Hainan is emerging as a testing ground for innovative non-standard commercial models, driven by a combination of policy support and local cultural elements [4][10] Group 1: Non-Standard Commercial Models - Non-standard commercial models are characterized by unique, open-space layouts and personalized branding, catering to the emotional and social needs of consumers [4][5] - Hainan's non-standard commercial landscape showcases a diverse array of businesses, from themed cafes to cultural bookstores, which serve as emotional connection points rather than traditional retail outlets [5][6] - The rise of non-standard business practices is reshaping the consumer experience in Hainan, moving away from standardized products to a focus on emotional resonance and local culture [6][9] Group 2: Consumption Structure in Hainan - Hainan's consumption structure is defined by a dynamic interplay between duty-free shopping, taxable commercial activities, and non-standard business models, creating a complementary ecosystem [7][8] - Duty-free shopping is a key driver of Hainan's consumer market, with sales expected to reach 47 billion yuan in 2024, attracting over 10 million shoppers [8] - Non-standard businesses play a crucial role in bridging the gap between high-end and basic consumer needs, enhancing the overall value proposition of Hainan's market [8][9] Group 3: Future Development and Innovation - The evolution of non-standard commercial practices in Hainan requires systematic development and support, including legislative measures and the establishment of associations to facilitate collaboration among business owners [10][11] - Cultural integration is essential for the success of non-standard businesses, with a focus on transforming local heritage into marketable experiences [10] - Scene innovation is vital for redefining consumer interactions, with non-standard businesses encouraged to create multifunctional spaces that foster community engagement [11]