Workflow
音乐/社交
icon
Search documents
行业周报:大模型厂商加速争夺AI入口,布局AI应用、游戏-20260118
KAIYUAN SECURITIES· 2026-01-18 14:23
Investment Rating - The report maintains a "Positive" investment rating for the media industry [1] Core Insights - The report highlights the rapid commercialization of AI applications, with significant developments in AI shopping functionalities and the integration of AI into various platforms [3][29] - The gaming sector is experiencing a surge in user engagement and revenue, particularly during the holiday season, with several new game launches expected to perform well [4][32] Industry Overview - The gaming industry saw "逆战:未来" topping the iOS free game chart and "王者荣耀" leading the iOS revenue chart as of January 17, 2026 [10][14] - The report notes that the user base for mini-games has surpassed 100 million, with a significant increase in both daily active users (DAU) and monthly active users (MAU) [32] - The report indicates that the overall investment in mini-games has reached 1.44 billion CNY per day, with a notable increase in the number of games launched [32] AI Application Developments - The "千问" app has achieved over 100 million monthly active users within two months of launch, integrating with Alibaba's ecosystem to enhance user experience [29] - Google has partnered with Walmart to introduce AI shopping features, allowing consumers to search and purchase products directly through AI interfaces [29] Gaming Sector Performance - The report emphasizes the strong performance of new games during the holiday season, with several titles expected to exceed revenue expectations [4] - Companies like 心动公司 and 三七互娱 are highlighted for their successful game launches and anticipated performance during peak seasons [4][32]