Core Insights - The beverage industry is experiencing a surge in popularity for mint-flavored products, driven by strong sales growth and innovative marketing strategies [1][3][5] - The trend is characterized by "scene marketing" and "sensory marketing," effectively meeting consumer demand for refreshing options during high temperatures [2][5] Industry Trends - Mint-flavored beverages and desserts have seen significant sales increases, with some brands reporting record sales, such as 990,000 cups sold in a single day [1][3] - The trend has expanded beyond beverages to include desserts, with products like mint chocolate ice cream and mint-flavored cakes becoming bestsellers [3][4] Marketing Strategies - Brands are leveraging social media platforms to promote mint products, with topics related to mint beverages gaining over 600,000 views on Douyin [5] - Collaborations with food bloggers and influencers through reviews and live streams have enhanced brand visibility and consumer engagement [5] Consumer Behavior - The demand for refreshing mint products has intensified due to prolonged high temperatures, prompting brands to innovate and diversify their offerings [5] - Consumers are increasingly sharing their experiences with mint products on social media, contributing to positive word-of-mouth and brand reputation [5]