Core Insights - The beverage industry is experiencing a surge in popularity for mint-flavored products, driven by strong sales growth and innovative marketing strategies [1][3][5] - The trend is characterized by "scene marketing" and "sensory marketing," effectively meeting consumer demand for refreshing options during high temperatures [2][5] Industry Trends - Mint-flavored beverages and desserts have seen significant sales increases, with some brands reporting record sales, such as 990,000 cups sold in a single day [1][3] - The trend has expanded beyond beverages to include desserts, with products like mint chocolate ice cream and mint-flavored cakes becoming bestsellers [3][4] Marketing Strategies - Brands are leveraging social media platforms to promote mint products, with topics related to mint beverages gaining over 600,000 views on Douyin [5] - Collaborations with food bloggers and influencers through reviews and live streams have enhanced brand visibility and consumer engagement [5] Consumer Behavior - The demand for refreshing mint products has intensified due to prolonged high temperatures, prompting brands to innovate and diversify their offerings [5] - Consumers are increasingly sharing their experiences with mint products on social media, contributing to positive word-of-mouth and brand reputation [5]

Core Insights - The article emphasizes the importance of creating unique sensory experiences in offline events, particularly for large gatherings of thousands of participants [3][4][9] - It discusses the concept of "peak-end" experiences, where the beginning and end of an event are crucial for audience engagement and memory retention [5][6][9] Sensory Marketing - Sensory marketing is highlighted as a method to establish a biological connection with users, effectively capturing their attention [3][4] - Visual and auditory elements are identified as the most impactful senses to engage first, leading to a more profound overall experience [3][4] Event Structure - The article describes a specific event, the 2025 Li Shanyou New Year Course, which utilized a 2+1 structure over three days, focusing on different themes [4][9] - The challenge of maintaining audience excitement over consecutive days is addressed, noting that high-frequency engagement can lead to diminishing returns [7][8] Peak-End Experience - The first peak-end experience was crafted to reinforce a significant theme related to the AI era, emphasizing the irreplaceable aspects of humanity [9][10] - The second peak-end experience was designed to encapsulate the overarching theme of "Youthful China," reflecting the rise of a new generation of entrepreneurs [12] Conclusion and Acknowledgment - The article concludes with a reflection on the importance of recognizing the contributions of all team members involved in the event, highlighting the value of acknowledgment in creating a meaningful experience [12]

Core Viewpoint - The article emphasizes the importance of sensory marketing in offline events, highlighting how engaging multiple senses can create a unique and memorable experience for participants, especially in large gatherings [10][11]. Group 1: Importance of Sensory Experience - Sensory marketing establishes a biological connection with users, making it a shortcut to capture their attention [10]. - Visual and auditory elements are crucial in leading other senses to engage with the brain's excitement and memory points [11]. - Offline events must provide unique experiences that cannot be replicated online, making them essential for audience engagement [11]. Group 2: Event Structure and Execution - The article discusses the challenge of creating peak moments in a multi-day event, particularly in the context of the 2025 Li Shanyou New Year Course [11][21]. - The event's structure involved a two-day theme followed by a different theme on the third day, requiring careful planning to maintain audience excitement [11][21]. - The peak moments were designed to reinforce collective memory and the event's overarching themes, such as the significance of human uniqueness in the AI era [11][21]. Group 3: Creative Process and Themes - The creative process involved distilling the essence of the event into a broader theme, "Youthful China," reflecting the rise of a new generation of entrepreneurs [22][24]. - The closing video aimed to encapsulate the key takeaways from the three-day course, prompting participants to reflect on their experiences [26][30]. - The article highlights the importance of recognizing every individual's contribution in the event, emphasizing the value of visibility and acknowledgment [32][30].