智通财经APP获悉，中原证券发布研报称，国内动画电影产业的进步推动动画电影从早期电影市场的边 缘品类成长为中流砥柱。在内容端，国产动画电影成功实现了从单一的低龄向到低龄向+全年龄向+成 人向的多元内容升级，同时通过对中国传统神话和文学作品IP的创新性改编提升了影片内容的质量和受 众广度，不断打破动画电影票房天花板。AI技术正在持续向动画电影制作全流程渗透，在提升效率、 降低成本和激发创意上展现出巨大潜力，加速动画电影的生产、推动动画电影质量提升。此外，国产动 画电影出海能力的提升能够为中国文化的全球影响力和中国动画电影海外创收能力提供有效助益。 中原证券主要观点如下： 2025年动画电影票房占比近50% 截至2025年12月24日，2025年国内上映的动画影片总票房已经超过250亿元，占全年票房比重近50%， 2025年度上映影片票房TOP10和TOP15中动画影片的票房占比达到了64.97%和62.77%。 以近10年为维度，2016-2025年国内上映的动画影片总票房782亿元，占同期总票房的比重达到16.5%以 上，动画影片在电影市场整体票房中的重要性越发清晰。 国产动画影片影响力提升 随着国产动画片内 ...

Core Insights - The animation film market is experiencing a resurgence during the summer season, with 17 animated films scheduled for release, indicating a strong presence of the genre in the box office [1][3][10] - Despite the high number of releases, the overall box office performance of animated films remains lackluster, with only five films surpassing the 100 million mark in 2025 [13][14][16] - The market is seeing a diversification in animation types, with a notable return of 2D animation and an increase in imported films, which now account for nearly half of the summer releases [4][7][10] Group 1: Market Trends - The summer season is traditionally a peak viewing period for youth, making it a significant time for animated films [1] - The 2025 summer lineup includes a mix of classic IPs and new content, reflecting a shift towards innovative storytelling [5][6] - The presence of 8 imported films among the 17 scheduled releases highlights the competitive landscape and the demand for diverse content [10][11] Group 2: Performance Analysis - The box office performance of animated films has been declining, with the success of "Nezha" creating a misleading perception of the market's health [13][16] - The 2024 summer season saw a significant drop in box office earnings for animated films, indicating a potential trend of diminishing returns [14] - The upcoming films, such as "Liao Zhai: Lan Ruo Si" and "Little Black" sequel, face challenges due to past performance and audience expectations [12][16] Group 3: Audience Engagement - The return of 2D animation is seen as a positive development, appealing to audiences who value traditional animation styles [7][8] - The mixed reception of classic IP adaptations suggests that while nostalgia drives some viewership, there is a growing demand for fresh narratives [5][16] - The potential for surprise hits remains, but the market's current state indicates that achieving blockbuster status may be challenging [12][16]