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IXDC专访 | 森马服饰营销视觉高级总监李炳烨:电商视觉营销设计与AI应用及未来趋势
Sou Hu Cai Jing· 2026-01-18 03:45
IXDC:您很早就提出 "设计即服务",在以销售为导向的电商环境中,这是一次巨大的转变,您是如何确立并推行这一理念的? 随着 AI 技术在电商视觉设计领域的深度赋能,如何依托用户精细化洞察让视觉设计更好适配线上消费决策需求、突破"美工"角色的执行局限,同时助力 设计师构建 "懂商业 + 善创新 + 通技术" 的复合能力以应对智能电商时代挑战,成为行业发展的关键命题。 IXDC 有幸采访到浙江森马服饰股份有限公司营销视觉高级总监李炳烨,她就团队深耕电商视觉营销所积累的"设计即服务"理念对商业价值转化的赋能价 值、视觉增长模型面临的体验精细化与卖点塑造挑战、AIGC 与数字技术重塑服装电商沉浸式体验的探索方向,以及智能时代下设计师从执行美工向商业 增长驱动者转型的核心能力与成长路径等话题,进行了深入的探讨和分享。 李炳烨:我认为关键能力有三点:第一是解读用户需求的能力,无论做视觉工作还是管理工作,都不能脱离用户,要围绕用户的场景穿着需求、功能需求 等,制定工作重点方向,这是所有决策的核心;第二是项目管理和团队协作能力,作为专业类管理者,需要衔接多个部门、协同众多人员,良好的统筹能 力和沟通情商,甚至比专业技术更重 ...
小山服装大厦 改造焕新顾客多
Xin Lang Cai Jing· 2026-01-17 01:14
全面升级改造后的路南区小山服装大厦焕然一新,商场内各类服饰琳琅满目,吸引众多市民前来置装购物,感受老商场的新活力。 图为顾客穿梭在摊位间挑选心仪服饰。 杜雯拓 摄 (来源:唐山劳动日报) ...
Jim Cramer Wonders If Abercrombie & Fitch (ANF)’s Customers Can’t Find Jobs
Yahoo Finance· 2026-01-16 18:19
We recently published 9 Stocks Jim Cramer Talked About. Abercrombie & Fitch Co. (NYSE:ANF) is one of the stocks on Jim Cramer talked about. Abercrombie & Fitch Co. (NYSE:ANF) is one of the most well-known apparel retailers in America. The stock is off to a bad start in 2026 as it is down by 16.6% year-to-date. The shares crashed by 17.7% after Abercrombie & Fitch Co. (NYSE:ANF) reported its fourth quarter and fiscal year outlook update. The announcement saw the firm reduce its full-year sales growth to 6 ...
Is Carter's Wholesale Segment Weakness Dragging Overall Growth?
ZACKS· 2026-01-16 16:51
Key Takeaways CRI net sales slipped 0.1% as U.S. Wholesale declines offset growth in U.S. Retail and International.CRI saw U.S. Wholesale pressured by weaker demand for Simple Joys on Amazon.CRI expects low-single-digit U.S. Wholesale declines in Q4, with gains in the rest of the portfolio.Carter’s, Inc.’s (CRI) overall growth continues to be constrained by weakness in U.S. Wholesale, where declines, particularly related to Amazon’s Simple Joys brand, have largely offset gains achieved in U.S. Retail and In ...
Ralph Lauren Stock Forming A Fresh Buy Point After Strong Run
Investors· 2026-01-16 15:25
Group 1 - Ralph Lauren (RL) stock is highlighted as a significant pick in the Big Cap 20, with a notable increase of 156% since 2023, surpassing a base-on-base buy point of 148.03 [4] - The stock has experienced some challenges along its upward trajectory, indicating potential volatility in its performance [4] - The composite rating of Ralph Lauren Cl A has risen to 97, reflecting strong market positioning [7] Group 2 - Broadcom has surged by 11%, leading 26 new stocks onto the best stock lists, showcasing strong performance in the tech sector [7] - GE Aerospace and Alphabet have reached record highs, contributing to the overall positive sentiment in the market [7] - The market remains quiet as a government shutdown looms, with key stocks like Nvidia, Ralph Lauren, and Pagaya in focus [7]
Gap Inc. Creates Chief Entertainment Officer Role, Tapping Pam Kaufman to Lead Entertainment Strategy
Prnewswire· 2026-01-15 14:15
Core Insights - Gap Inc. has appointed Pam Kaufman as Executive Vice President, Chief Entertainment Officer, effective February 2, 2026, to lead the company's entertainment strategy [1][2] - The new role aims to enhance Gap Inc.'s engagement with audiences through a Fashiontainment platform that integrates fashion and entertainment [2][5] Group 1: Strategic Developments - The appointment of Kaufman signifies Gap Inc.'s commitment to strengthening its brand foundation and expanding its audience engagement [2] - Kaufman will develop the strategy for the Fashiontainment platform in collaboration with Gap Inc.'s brands [2][7] - A new office will be established in Los Angeles on Sunset Boulevard to further integrate Gap Inc. into the entertainment ecosystem, emphasizing the importance of key markets like Los Angeles, New York, and San Francisco [3] Group 2: Brand Initiatives - Gap Inc. is already implementing initiatives that align with its entertainment strategy, such as partnerships with cultural events and co-created collections [4] - The company recognizes that modern consumers are interested in brands that tell compelling stories and drive cultural conversations, which is central to its strategy [5] Group 3: Leadership and Experience - Pam Kaufman brings extensive experience from her previous role at Paramount, where she managed a multi-billion-dollar organization across various sectors [6] - Kaufman's background includes leadership roles that enhance her understanding of fashion, design, and cultural storytelling, which will be beneficial for Gap Inc.'s growth [6][7]
Genesco Announces Strategic Transformation of Its Information Technology Operations
Businesswire· 2026-01-15 11:50
Core Insights - Genesco has announced a strategic transformation of its information technology operations aimed at enhancing efficiency and supporting future growth [1] Group 1: Strategic Transformation - The company is focusing on modernizing its IT infrastructure to improve operational efficiency and agility [1] - This transformation is expected to streamline processes and reduce costs, ultimately benefiting the company's bottom line [1] - Genesco plans to invest in advanced technologies to support its strategic objectives and enhance customer experience [1]
Here’s What Wall Street Thinks About The Gap, Inc. (GAP)
Yahoo Finance· 2026-01-14 19:14
Core Viewpoint - The Gap, Inc. is identified as an undervalued cyclical stock with recent upgrades from analysts, indicating potential for growth in sales and earnings [1][2]. Group 1: Analyst Upgrades - UBS upgraded The Gap, Inc. from Hold to Buy and raised the price target from $26 to $41 [1]. - Barclays reiterated a Buy rating and increased the price target from $30 to $33 [1]. Group 2: Financial Performance Expectations - UBS anticipates a 4.4% revenue growth for The Gap, Inc. in 2026, alongside a 14% growth in earnings [3]. - This projection represents an improvement from the previous year's performance, which saw only 1.9% revenue growth and a decline in earnings [3]. Group 3: Company Overview - The Gap, Inc. is an American specialty apparel company that offers clothing, accessories, and personal care products through brands such as Old Navy, Gap, Banana Republic, and Athleta [3][2]. Group 4: Market Position - Analysts at UBS believe that the company's sales and earnings are approaching an inflection point, which has not yet been fully reflected in the share price [2]. - New initiatives and the stabilizing performance of Athleta are expected to drive revenue and profit growth [2].
Fashion Wins at Dillard's: Will Category Gains Be Sustainable?
ZACKS· 2026-01-14 16:46
Core Insights - Fashion has become a significant growth area for Dillard's Inc. (DDS), enabling the company to achieve category-level gains despite a challenging retail environment [1][2] - Dillard's reported a 3% increase in total retail sales and comparable-store sales in the third quarter of fiscal 2025, indicating steady customer engagement [2][10] - The company's merchandising strategy, which focuses on curated assortments and higher-margin private labels, has been a key driver of recent fashion momentum [3][4] Sales Performance - Dillard's experienced strong gains in women's apparel, dresses, occasion wear, juniors', children's apparel, accessories, and lingerie [10] - The company expanded its gross margin, with additional gains in shoes, men's apparel, home goods, furniture, and cosmetics [10] Market Position - Dillard's has outperformed many traditional department store peers, suggesting that its disciplined assortment planning and brand relevance resonate well with consumers [2][5] - The company's shares have increased by 54.6% over the past year, compared to the industry's growth of 52.6% [6] Valuation Metrics - Dillard's trades at a forward 12-month price-to-earnings ratio of 22.6X, which is higher than the industry's 15.30X multiple [9] Future Outlook - The sustainability of the current demand for discretionary items is uncertain due to inflation and economic factors, but Dillard's focused merchandising and inventory management position it well for near-term challenges [5] - The Zacks Consensus Estimate indicates a year-over-year decline in earnings for fiscal 2025 and 2026, but estimates have been revised upward in the past 30 days [13]
冬装开放零售 羽绒服、呢大衣受青睐
Mei Ri Shang Bao· 2026-01-14 03:21
"四季青"迎来年末清仓热潮 近日,上城区航海路沿线的车流人流较往日激增数倍,这条串联起四季青服装特色街区的主干道, 在午间时段俨然成了"堵点"。1月13日中午,记者走进9意法女装批发中心,扑面而来的是此起彼伏的叫 卖声和熙熙攘攘的人流。原本仅限批发的档口纷纷挂出"全场零售""可试穿"的醒目标牌,走廊里临时搭 建的货架上摆满了冬装,打底衫、毛衣、羽绒服等应季单品琳琅满目。 冬装开放零售,部分档口可试穿 羽绒服、呢大衣受青睐 "一直听说四季青的服装款式多、价格实惠,终于赶上零售的机会,我们要好好淘一番。"00后的张 雅萱是一名大一新生,和室友相约专程而来,在几个韩系风格的档口间反复比较后,锁定了目标。 "春夏"与"秋冬"争艳 2026春夏装上新开启 在冬装清仓的同时,四季青部分档口已经开启2026年春夏装上新模式,羽绒服与连衣裙相邻陈列、 厚大衣与薄衬衫同台竞技的"春夏秋冬"同框景象,成为街区独特的风景线,也为采购商和散客带来了双 重选择。 在新意法女装大厦的四楼,记者看到不少档口已经挂上了"2026春夏新款",模特身上的明黄色连衣 裙、青绿色衬衫、浅紫色针织开衫格外吸睛,率先让人感受到春日的清新气息。"我们从1 ...