Market Analysis & Strategy - The physical media market, specifically DVDs, was a €600 million market that was prematurely dismissed [1] - In 2024, over 250 publishers were still actively releasing content [1] - These publishers released over 3,300 new titles, suggesting continued consumer demand [1] Value Proposition of Physical Media - Physical media offers unique value through collector's editions, bonus content, and collectible packaging [1][2] - Physical media provides a permanent, subscription-free alternative to streaming, ensuring content availability [3][4] - Owning physical media is presented as a way to defend freedom, identity, and the ability to choose and transmit culture [4] Business Resilience & Future Outlook - The company faced a major setback due to a natural disaster that caused over €11 million in damages [1] - Despite the challenges, the company rebuilt and continues to operate with a team of over 50 people [1] - The company emphasizes its passion, strong team, and the enduring appeal of physical media as key factors for its continued success [1][5]

Group 1: Financial Performance - The company reported total revenue of 2.472 billion yuan for the first half of 2025, a year-on-year increase of 13.9%, primarily driven by growth in entertainment content services [1] - Gross profit decreased to 937 million yuan, a year-on-year decline of 19.0%, with gross margin dropping 15.4 percentage points to 37.9% due to a 521 million yuan increase in cost of revenue compared to 2024 [1] - Net profit fell to 179 million yuan, a year-on-year decrease of 37.3%, while adjusted net profit was 235 million yuan, down 33.2% year-on-year [1] Group 2: Entertainment Content Services - Revenue from entertainment content services grew by 18.0% to 1.209 billion yuan, accounting for 48.9% of total revenue [1] - The company participated in the promotion or production of a record 29 domestic films and 9 imported films, with 24 films under its main control, achieving historical highs [1] - The film "Detective Chinatown 1900" achieved a box office of 3.612 billion yuan, becoming the runner-up in the Spring Festival box office [1] Group 3: Online Entertainment Ticketing - Online entertainment ticketing revenue increased by 12.8% to 1.180 billion yuan, representing 47.7% of total revenue [2] - The company successfully managed thousands of large-scale performances and events, including domestic concerts by top international artists and ticketing services for major events [2] - The overseas GMV for ticketing grew by 300% year-on-year, while local performances saw an 80% increase in GMV [2] Group 4: Advertising and IP Development - Revenue from advertising and other businesses declined to 83 million yuan, accounting for 3.4% of total revenue, primarily due to a contraction in the overall advertising budget [3] - The company is actively exploring and developing IP derivative businesses, with ongoing investments in IP reserves, operations, and channel construction [3] - The company has created proprietary IPs such as the "Panda Project" series and "Son of Time," and is collaborating on film promotion and IP derivative products [3]

Company Overview - Cineverse (Nasdaq: CNVS) is a next-generation entertainment studio that distributes content across various platforms, including theatrical, digital, and physical formats, and has a library of over 71,000 premium films, series, and podcasts [8] - Liquid Death is one of the fastest-growing non-alcoholic beverage brands, known for its unique marketing approach that combines health and sustainability with entertainment [9] Campaign Launch - Cineverse has launched a new campaign in partnership with Liquid Death ahead of the theatrical release of "The Toxic Avenger Unrated" on August 29, 2025 [1][5] - The campaign features a public service announcement (PSA) from the character Toxie, portrayed by Peter Dinklage, focusing on the dangers of high-sugar soda [1][3] Product Details - Liquid Death's soda-flavored sparkling waters contain only 10 calories and 2 grams of sugar per can, with no artificial sweeteners, and are available at major retailers like Amazon, Target, and Walmart [3] - The campaign includes a digital billboard in Times Square, NYC, and will be promoted across digital and social media platforms [4] Film Information - "The Toxic Avenger" is a horror/comedy film directed by Macon Blair, featuring an all-star cast including Peter Dinklage, Kevin Bacon, and Elijah Wood [5][6] - The film tells the story of Winston Gooze, a janitor who transforms into the Toxic Avenger after a toxic accident, fighting against corporate greed and corruption [6] Future Releases - Cineverse plans to expand its franchise with upcoming releases, including "Silent Night, Deadly Night" on December 12, 2025, and "Air Bud Returns" in 2026 [7]