在任何一家公司，用户研究都是决策的底层逻辑。品牌依靠市场洞察来设计以客户为中心的产品与服务，并持续优化用户体验。超过六成（ 62% ）的研究 人员表示， " 他们的公司高度依赖研究与洞察力 " 。 但传统市场调研往往是一个耗时数周、流程复杂、成本高昂的过程。从设计问卷、筛选受访者、安排访谈、转录内容到提炼洞察，每一个环节都充满等待 并需要大量人力。 找到合适的用户访谈对象本身就是一项工程，调研因此成为了只有具备充足预算与团队资源的大公司才能负担的 " 特权 " 。 在传统企业中，市场调研往往是决策最慢的一环，从问卷设计到洞察输出要花上数周。 Dialogue AI 试图用 AI 自动化整个研究流程，让洞察生成的 速度与产品迭代保持同步。它的出现不仅是效率的革新，更是企业理解用户方式的范式转变 —— 让研究从被动响应变为实时驱动。 Dialogue AI 打造了一个端到端平台，从研究设计、参与者招募、 AI 主持访谈到即时洞察，几乎全由 AI 驱动。它的目标是让研究人员与非研究人员 都能轻松、快速地获得可执行的市场反馈。通过将 " 定性深度 " 与 " 自动化规模 " 结合， Dialogue AI 正在为传统 ...

BELLEVUE, Wash.--(BUSINESS WIRE)--UserTesting, the leading provider of customer insights for the enterprise, today announced it has acquired User Interviews, the leading participant recruitment platform for user research, market research, and AI training. The combination brings together powerful insights technology and premium participant access to deliver the industry's most comprehensive and scalable customer insights solution. "As companies reimagine their products and experiences to win in. ...

Palm Valley Capital Management, an investment management firm, has released the “Palm Valley Capital Fund” fourth-quarter 2025 investor letter. A copy of the letter can be downloaded here.  In the fourth quarter, Palm Valley Capital Fund appreciated 0.66% compared to a 1.70% gain for the S&P SmallCap 600 and a 3.12% rise in the Morningstar Small Cap Total Return Index. At the beginning of the quarter, the Fund allocated 74.1% to Treasury bills and increased to 76.3% by the end of the quarter. The equity ho ...

Empowering users to explore survey data faster and more deeply — all within QuestDIY NEW YORK, Dec. 22, 2025 /PRNewswire/ -- HarrisQuest, part of The Marketing Cloud within the Stagwell (NASDAQ: STGW) network announced a new QuestDIY product integration with analysis and reporting powered by Displayr, the leading analysis and reporting solution for fast insights. This new integration creates deeper reporting and data visualization capabilities within the QuestDIY platform and further eliminates barriers to ...

Core Insights - QYResearch has officially established a branch in Vietnam, expanding its global presence to over 31 offices by 2025 [1][2] - The firm has served over 65,000 companies worldwide and has partnerships with leading local marketing agencies in more than 30 countries [1][2] Group 1: Company Overview - Founded in 2007, QYResearch has grown into a recognized leader in segmented industry research over 18 years [2][4] - The company offers a wide range of professional services, including market research reports, industry studies, feasibility analyses, IPO consulting, and business planning [4] Group 2: Industry Focus - QYResearch specializes in high-tech sectors such as semiconductors, photovoltaics, new energy vehicles, telecommunications, advanced materials, and machinery manufacturing [5] - The firm provides in-depth industry analyses and market research to help clients navigate competitive landscapes [5] Group 3: Vietnam Branch Details - The new branch in Hanoi aims to deliver efficient and professional market research services tailored to the ASEAN region [6][8] - Hanoi was chosen for its cultural significance and growing economic role, serving as a hub for investors seeking insights [7] Group 4: Strategic Goals - QYResearch is committed to supporting businesses in Vietnam and the broader ASEAN markets, providing insights necessary for success in an evolving economic landscape [8]

At the Institute of Influencer and Analyst Relations (IIAR>) Awards 2025, Omdia was named IIAR> Analyst Firm of the Year - 2025, breaking IDC's five-year winning streak. This recognition, awarded by the Analyst Relations (AR) community, underscores Omdia's unparalleled ability to deliver actionable insights and foster meaningful partnerships. Additionally, Alex Viscusi, Account Director, Informa TechTarget, was named IIAR> Analyst Client Partner of the Year Americas - 2025, reflecting her exceptional dedica ...

不找人聊，就能知道人在想什么？一群00后正在用AI改写调研行业。 2024年，一群平均年龄18岁的年轻人用约5000次AI对话（每次仅需30-90秒），便以接近零的成本，成功预测了美国纽约州民主党初选的结果，票数误差 不到400张。 不到两年，这群年轻人所创立的AI调研公司Aaru，已拿下埃森哲、安永和IPG等顶级合作伙伴，并在2025年底以10亿美元估值完成5000美元A轮融资。 这一切的背后，是一个简单到近乎狂妄的理念——用"无限模拟"取代"有限样本"。 Aaru的核心不是让AI变得更会"问问题"，而是让AI学会"当人"。他们训练了成千上万个AI智能体，每个都被赋予复杂的人口属性和行为认知模式，像一个 微缩版的真人。 当这些"合成人"在数字世界里相互作用，就能回答以前无法回答的问题，如人群面对新产品、新政策或新广告时的集体反应。 Aaru所代表的"合成行为"处于技术栈顶层，它正与其他"合成互动" （如Keplar、Outset） 与"合成数据" （如Gretel、YData） 的探索者，重塑价值800亿美 金的调研市场。 01 当AI Agents像人一样思考 当市面上大多数AI竞争者还在围绕"如何更高效 ...

Cashew Research is going after the $90B market research industry with AI https://t.co/afnmdmWr3r ...

Market research is a $90 billion industry that helps brands figure out how to best present themselves to potential customers. But that market insight isn’t cheap, nor is it quick. Cashew Research wants to change that using AI. Calgary, Alberta-based Cashew uses AI to develop market research plans and surveys for brands based on what information they are looking for — like what their brand recognition is for a specific population or how a marketing tagline resonates with customers. Cashew then sends the s ...

Ipsos – Organizational change Paris, 9 December 2025 - Dan Lévy, Group Chief Financial Officer of Ipsos, will shortly step down from his role and pursue new opportunities outside the Group. Ipsos thanks Dan for his contribution over the past three years and wishes him every success in his future endeavours. Olivier Champourlier, currently Head of Group Controlling at Ipsos, is assuming the role of Interim Chief Financial Officer, effective immediately. He has previously served as the Group Head of Consolida ...