图片来源： a16z Z Highlights AI 推动市场调研迈入新纪元 几十年来，企业为更好地了解客户，持续向市场调研投入了数千亿美元，但却一直受到调查慢、样本偏倚、洞察滞后的制约。尽管每年市场调研的支出高 达 1400 亿美元，但软件的使用在其中几乎可以忽略不计。举例来说，传统依赖人工的咨询公司如 Gartner 和 McKinsey 估值分别为 400 亿美元，而软件平 台 Qualtrics 和 Medallia 的估值仅为 125 亿美元和 64 亿美元。 随着 AI 的发展，我们又一次看到市场准备将原本用于人工的支出转向软件。早期的 AI 公司已经开始利用语音转文字（ speech-to-text ）和文字转语音（ text-to-speech ）模型，构建 AI 原生的调查平台 —— 这些平台可以自动进行视频访谈，然后由大型语言模型（ LLMs ）分析结果并生成演示文稿。 这些先 行者增长迅速，不仅签下了大型合同，还开始接管原本由市场调研和咨询公司掌控的预算。 McKinsey 等咨询公司构建了完整的调研子部门，使用软件化工具进行大规模客户细分和消费者洞察。但这种合作常常历时数月、成本高昂、 ...

Core Points - Ipsos has appointed three new members to its Board of Directors: Armelle Carminati-Rabasse, Lionel Chaine, and Anne-Marie Couderc [2][4] - The Board now consists of 14 members, with an equal gender representation of 7 women and 7 men, and 67% of the directors are independent [3] - The appointments were confirmed during the Company's Annual General Meeting on May 21, 2025, and the Board met on June 20, 2025, to co-opt Anne-Marie Couderc [8] New Directors' Background - Armelle Carminati-Rabasse has a background in engineering and has held senior roles in international companies, focusing on business operations and human resources [9] - Lionel Chaine, the Chief Information Officer of Bpifrance, has extensive experience in digital strategy and IT management [9] - Anne-Marie Couderc is a lawyer and former Minister of Employment, with a history of leadership roles in major organizations, including Air France-KLM [9] Company Overview - Ipsos is a leading market research and opinion polling company, operating in 90 markets and employing nearly 20,000 people [6] - The company was founded in France in 1975 and has been listed on Euronext Paris since July 1, 1999 [8] - Ipsos aims to provide deep insights into various sectors through its diverse research methodologies [7]

Ipsos completes the acquisition of The BVA Family Paris, 24 June 2025 - Ipsos, one of the world's leading market research companies, has completed the acquisition of The BVA Family. The operation was concluded after fulfilling all necessary regulatory requirements, including in-depth consultation with employee representatives in France and obtaining relevant competition authority approvals. This acquisition is a significant expansion for Ipsos in France and adds new strength in the UK and Italy. BVA notably ...

Group 1 - The current market stance is primarily risk-off due to anticipated credit risk expansion within the next twelve months [1] - Certain risky credit assets have experienced premature sell-offs, creating attractive yield opportunities [1] - The focus of the proprietary investment fund includes Bonds, Preferreds, and REITs, with primary sectors being Financials and Real Estate [1] Group 2 - The mission of the investment firm is to discover actionable total return ideas through a combination of academic theories, practical experience, and common sense [1]

宠物烘焙粮是一种采用低温慢烘工艺（通常90℃-150℃）制成的宠物干粮，其核心特点是高鲜肉含量、低淀粉配方且不含肉粉，通 过将混合原料（肉类、果蔬及营养素等）压制成型后经低温长时间烘烤脱水，最终制成质地紧实、颗粒均匀的成品。相比传统高 温膨化粮，烘焙粮能更大程度保留食材的天然营养与风味，其低温工艺有效减少蛋白质变性和热敏营养素（如牛磺酸、益生菌） 的流失，同时避免了高温膨化对分子结构的破坏，使食物更易消化吸收，降低宠物软便风险。此外，烘焙粮通常采用无谷物或低 敏碳水配方（如鹰嘴豆、南瓜），有助于减少过敏可能，而慢烘工艺锁住的天然肉香和免油脂喷涂的特点也显著提升了适口性， 减少宠物挑食行为。不过，由于生产工艺复杂、耗时较长且产能较低，烘焙粮的成本和售价通常高于传统膨化粮，且保质期相对 较短（约12个月）。 根据QYResearch最新调研报告显示，预计2030年全球宠物烘焙粮市场规模将达到1109.4百万美元，未来几年年复合增长率CAGR为 8.42%。 宠物烘焙粮，全球市场总体规模，预计 2 0 30 年达到 1109.4 百万美元 如上图表 / 数据，摘自 QYResearch 最新报告"全球宠物烘焙粮市场 ...

Forrester Research (FORR) Q1 2025 Earnings Call May 06, 2025 04:30 PM ET Company Participants Edward Morris - VP - Corporate Development & Investor RelationsGeorge Colony - Founder, Chairman & CEOChris Finn - CFONate Swan - Chief Sales OfficerCarrie Johnson - Chief Product OfficerVincent Colicchio - Managing Director Conference Call Participants Andrew Nicholas - Equity Research AnalystAnja Soderstrom - Senior Equity Research Analyst Operator Good afternoon and thank you for standing by. Welcome to Forrest ...

Forrester Research (FORR) Q1 2025 Earnings Call May 06, 2025 04:30 PM ET Speaker0 Good afternoon and thank you for standing by. Welcome to Forrester's First Quarter twenty twenty five Conference Call. At this time, all participants are in a listen only mode. After the speakers' presentation, there will be a question and answer session. Please be advised that today's conference is being recorded. I would now like to turn the conference over to Vice President of Corporate Development and Investor Relations, E ...

Leveraging GenAI for Connected Insights © Kantar 2025 TURN DATA INTO DECISIONS: How AI assistants are democratising marketing intelligence and transforming analysis time from days to seconds Marketing teams worldwide face a paradox: they collect more data than ever before yet struggle to extract meaningful insights quickly enough to act on them. This disconnect between data abundance and insight scarcity costs businesses opportunities daily. What if everyone in your organisation could access the exact insig ...

今天！4月16日（周三），下午2点。 要点 请扫 描下方 二 维码或点击阅读原文观 看， 也可通过复制此链接进入直播： https://www.brighttalk.com/webcast/20732/641120 Johnny Xie， Canalys 亚太区总监 Omdia Omdia隶属于Informa TechTarget, Inc. (纳斯达克代码: TTGT)，是一家专注于技术研究与咨询的机构。 通过深刻的科技市场洞察力和可操作的建议，Omdia帮助组织做出明智的增长决策。 如您想了解更多有 关Omdia的最新研究成果，请浏览Omdia官方网站或通过电子邮件联系我们。 Canalys Canalys是Omdia的一部分，全球知名的科技市场独立分析机构，以渠道为核心，致力于为客户提供具有 全球高度和本地视角的市场分析，并协助客户打造具有创新思维的商业模式。我们的分析师作为各自领域 的专家，把市场知识和客户要求相结合，为其打造定制化的研究产品。我们提供的服务涵盖智能移动设 备，PC，IT基础设施，云，网络安全，以及智能汽车等市场。 我们始终为客户对未来技术产业的发展趋势提供指导性洞察，我们高精度、高质 ...