This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: CMOs face steeper challenges to realizing long-term brand-building goals, yet many remain confident in their brands’ equity despite winnowing resources, according to new research from NielsenIQ. NIQ revealed 69% of surveyed marketing leaders believe their CEOs and CFOs support long-term brand investment, an 11 percentage-point slide from last yea ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released its CMO Outlook: Guide to 2026 report, revealing how chief marketing officers (CMOs) are navigating a critical inflection point between brand building and revenue accountability. According to the report, 83% of CMOs remain confident in their brand's equity, even as they face tightening budgets and heightened scrutiny over ROI. "Every marketing dollar is now under the microscope,†said Marta. ...

Toronto, Ontario--(Newsfile Corp. - November 18, 2025) - RIWI Corp. (TSXV: RIWI) (OTC: RWCRF) (the "Company" or "RIWI"), a market research platform, global trend-tracking and prediction technology firm, has granted an aggregate of 50,000 stock options ("Options") to certain key employees of the Company pursuant to the Company's stock option plan. The Options are exercisable at a price of CAD $0.51 per share and expire on November 18, 2030.About RIWIRIWI is a market research platform and global trend-tracki ...

Core Insights - President Trump's approval rating has dropped to 44%, a decline of 2 points from September, with the lowest ratings in handling inflation (39%) and tariffs (40%) [2][6] - 57% of voters characterize the U.S. economy as weak, marking a 6-point increase since September [6] - The Republican Party is urged to broaden its base as a majority of voters reject Zohran Mamdani's policies [8][12] Economic Concerns - 35% of voters believe the country is on the right track, a decrease of 5 points [6] - Inflation and affordability are the top issues for voters, with 48% citing inflation as their primary concern [6] - 55% of voters feel the government shutdown is significantly harming the economy [12] Political Landscape - Congressional approval has fallen to 27%, the lowest since June 2024 [6] - The Republican Party's approval rating stands at 44%, while the Democratic Party's approval is at 43% [6] - 63% of voters believe the GOP needs to broaden its positions to appeal to a wider audience [12] Public Opinion on Policies - Trump's policies maintain majority support, with 16 out of 18 policies favored by voters [6] - The most popular policies include lowering drug prices (85%) and deporting illegal immigrants who have committed crimes (79%) [6] - 56% of voters believe Trump has exceeded his presidential authority, and 51% view his actions as dictatorial [6] International Relations - 63% of voters support the removal of Venezuelan President Nicolas Maduro, with 81% backing his removal in light of election fraud and criminal charges [19] - 71% of voters favor the Trump administration's efforts to secure the safe return of Israeli hostages and end hostilities in Gaza [12] - 72% support sanctions on Russia's oil and gas companies to push for a ceasefire in Ukraine [12]

Core Insights - NielsenIQ, a leading global consumer intelligence company, announced that Jim Peck, Chairman and CEO, will participate in a fireside chat at the J.P. Morgan Ultimate Services Investor Conference on November 18, 2025 [1] Company Participation - Jim Peck will engage in a discussion at the conference scheduled for 10:20 am ET [1] - A live webcast of the presentation will be accessible on the NIQ investor relations website [1] - A replay of the presentation will also be available on the Company's website following the event [1]

Core Insights - Forrester's shares have declined to the low-$7 range following Q3 earnings, indicating ongoing pressure on sales and earnings due to macroeconomic and internal changes [1] Financial Performance - The decline in Forrester's stock price reflects challenges in both sales and earnings, which are being impacted by broader economic conditions as well as internal factors [1]

Group 1 - The article does not provide any relevant content regarding company or industry insights [1]

Financial Data and Key Metrics Changes - Total revenue for Q3 2025 was $94.3 million, down 8% from $102.5 million in Q3 2024 [20] - Research revenue decreased to $72.7 million, a decline of 6% year-over-year, while consulting revenue was $21.5 million, also down 8% [20][21] - Operating income increased by 21% to $9.9 million, representing 10.5% of revenue, compared to 8% in Q3 2024 [23][24] - Net income rose 30% to $7.2 million, with EPS increasing 28% to $0.37 [24] Business Line Data and Key Metrics Changes - Consulting revenue declined 8% year-over-year, with strategy consulting negatively impacted by government business cuts, while advisory services grew in double digits [21][22] - Research revenue, excluding the divestiture of FeedbackNow, declined by 4% year-over-year, indicating some stabilization in the research business [18][21] - Events revenue was minimal due to the rescheduling of a major event to Q4, contributing to ongoing challenges in the events business [22] Market Data and Key Metrics Changes - Client retention remained flat at 74%, while wallet retention increased by 1.86% [21] - The consulting business is expected to face high single-digit to low double-digit declines, while the events business is projected to decline in the high 20% range [25] Company Strategy and Development Direction - The launch of AI Access aims to democratize access to research and attract new clients, with a focus on expanding the client base and enhancing self-service capabilities [10][11][12] - The company is focused on improving its go-to-market strategy, enhancing the Forrester Decisions platform, and controlling expenses amid economic challenges [17][19] - Forrester aims to position itself as a trusted source of proprietary research in the age of AI, emphasizing the importance of reliable data for decision-making [15][26] Management's Comments on Operating Environment and Future Outlook - The macroeconomic environment remains challenging, particularly due to U.S. federal government budget cuts affecting consulting revenue [5][19] - Despite current headwinds, management anticipates improved performance in Q4 driven by the new AI Access product and a growing sales pipeline [19][20] - Revenue guidance for 2025 has been modestly lowered to $395 to $405 million, reflecting ongoing challenges in consulting and events [25][26] Other Important Information - The company has a strong balance sheet with approximately $132 million in cash and only $35 million in debt [24][25] - A significant contract win associated with AI Access was secured with a large government agency, highlighting the product's market potential [11][18] Q&A Session Summary Question: Can you expand on the perceived disruption from AI in the research business? - Management indicated it is too early to determine the demographic for AI Access, but it is expected to attract a younger audience [28][29] Question: What improvements are seen in the sales pipeline for Q4? - There has been a noted improvement in conversion rates, particularly with the emerging tech team, which has seen a significant drop in time to close deals [30][31] Question: Are there specific industries where new client acquisition is more successful? - The company is seeing opportunities in the U.S. federal government and international markets, particularly in financial services and manufacturing [39][40]

Core Insights - The article discusses the significant increase in global IT spending driven by the surge in investments in AI technologies, particularly in GenAI hardware and software [2][5] - Gartner predicts that global IT spending will exceed $6 trillion by 2026, marking a substantial increase from previous forecasts [2][5] IT Spending Forecasts - Data Center Systems spending is projected to reach $489.5 billion in 2025, with a growth rate of 46.8%, and $582.4 billion in 2026, with a growth rate of 19% [3] - Enterprise Software spending is expected to grow from $1,244.3 billion in 2025 to $1,433.0 billion in 2026, reflecting a growth rate of 15.2% [3] - IT Services spending is forecasted to increase from $1,719.3 billion in 2025 to $1,869.3 billion in 2026, with an 8.7% growth rate [3] - Overall IT spending is anticipated to grow from $5,540.4 billion in 2025 to $6,084.1 billion in 2026, indicating a growth rate of 0.8% [3] Historical Context and Trends - Data Center Systems spending in 2024 is expected to reach $333.4 billion, nearly double the pre-pandemic levels, with a 40.3% increase from 2023 [7] - The growth rates for Data Center Systems spending are significantly higher than global GDP growth rates, highlighting the impact of GenAI and other factors [7][10] - Core IT spending, which includes Data Center Systems, Enterprise Software, and IT Services, tends to grow faster than overall IT spending, which includes telecommunications and devices [12] Inflation Impact - Adjusting for inflation, the cumulative effect from 2022 to 2026 adds $10.31 billion to the spending figures, indicating that the apparent growth may be influenced by inflation [10] - Even with inflation adjustments, the increase in Data Center Systems spending from 2019 to 2026 is projected to be 2.55 times, showcasing substantial growth [10]

Core Insights - Ipsos reported a revenue of €636 million in Q3 2025, reflecting a growth of 7.6%, with 2.9% organic growth, 8.5% from acquisitions, and a -3.8% impact from currency effects [2][5][18] - For the first nine months of 2025, total revenue reached €1,791 million, with an overall growth of 3.6%, including 0.7% organic growth [3][5] Financial Performance - Q1 revenue was €568.5 million with a growth of 2.0%, Q2 revenue was €586.6 million with a growth of 1.0%, and Q3 revenue was €635.9 million with a growth of 7.6% [5] - The total revenue for the first nine months was €1,791 million, with a breakdown of growth as follows: 0.7% organic, 4.9% from scope effects, and -2.0% from currency effects [3][5] Regional Performance - EMEA region showed a total growth of 10.0% with an organic growth of 1.6%, while Q3 alone saw an organic growth of 3.2% [7][8] - The Americas region reported an organic growth of 1.2% for the year and 4.3% in Q3, with recovery in the U.S. excluding Public Affairs [9][10] - Asia-Pacific faced a decline of 3.3% in organic growth, with political uncertainties affecting performance in several countries [10][11] Audience Segmentation - The consumer segment achieved an organic growth of 2.0% over the first nine months, driven by advertising campaign measurement and marketing optimization [11][13] - The citizens segment experienced a decline of 9.2% due to political uncertainty and hesitance from public-sector clients [14] - The doctors & patients audience recorded a growth of 5.0%, supported by innovations in therapeutic areas [15] Strategic Outlook - Ipsos revised its 2025 annual organic growth target to around 0.7% due to budgetary constraints and political instability affecting public spending [18][20] - The operating margin target remains around 13% at constant scope, reflecting operational discipline despite acquisition-related dilutive effects [19] - The company aims to accelerate organic growth by leveraging technology and AI while maintaining its core strengths [20]