CHICAGO, Oct. 09, 2025 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space, today announced that BellRing Brands has extended its multi-year partnership with Numerator as its primary consumer panel data provider. For the past three years, Numerator’s unique datasets and collaborative partnership have delivered enhanced consumer visibility and actionable insights to BellRing Brands. As the health and wellness category rapidly evolves, and protein emerges as a key consumer ...

62% of consumers are likely to seek more information after seeing in-game ads, signaling a powerful new channel for brand engagementNEW YORK, Oct. 08, 2025 (GLOBE NEWSWIRE) -- New research from Cint, a global leader in research and measurement technology, reveals new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and strong receptiveness to in-game ads (IGA) when done right. Key findings from the study include: 49% of respondents say they play video ga ...

Collaboration to leverage Affinity’s Consumer Purchase Insights and Cint’s global audience network for enhanced data-driven insightsNEW YORK, Oct. 07, 2025 (GLOBE NEWSWIRE) -- Cint, a global leader in research and measurement technology, and Affinity Solutions, the leading consumer purchase insights company, today announced a strategic partnership that redefines outcomes-based measurement by connecting survey data to actual consumer purchase behavior. The partnership combines Cint's extensive global audienc ...

Core Insights - The article discusses the transformation of User Experience Research (UXR) through AI, highlighting the shift from traditional, labor-intensive methods to AI-driven solutions that enhance efficiency and depth of insights [3][4][10]. Traditional UXR Challenges - Traditional UXR faces significant challenges, including a trade-off between depth and speed, leading to either costly, time-consuming qualitative research or superficial quantitative data [5][7]. - The process is often disconnected from strategic decision-making, resulting in outdated insights that do not reflect current market needs [8][10]. AI-Driven UXR Transformation - AI is revolutionizing UXR by automating key processes such as pre-research, recruiting, interview moderation, and analysis/reporting, making it accessible to all companies [4][10]. - AI can generate research frameworks, recruit participants efficiently, conduct interviews in multiple languages, and produce reports quickly, significantly reducing the time from research initiation to actionable insights [11][12][13][14]. Market Potential - The global market for research services, including UXR, is estimated at $140 billion annually, with a total addressable market (TAM) for AI-driven UXR around $20 billion [16][19]. - The user research and testing SaaS market is projected to reach $38.97 billion by 2025, with a compound annual growth rate (CAGR) of 12%-14% [20]. Industry Landscape - Companies that fail to adapt to AI-driven UXR risk obsolescence, while those integrating AI tools are better positioned to meet evolving market demands [24][25]. - There is currently no single comprehensive tool that meets all UXR needs, leading companies to adopt a combination of tools to optimize their research processes [24][25]. Competitive Dynamics - The competitive landscape is characterized by a shift from traditional UXR providers to AI-native companies that offer faster, more efficient solutions [26][30]. - Key players identified include Listenlabs, Outset, and Knit, each with unique strengths in speed, data quality, and customer engagement [41][42]. Business Model Evolution - The business model for AI-driven UXR is shifting from selling tools to providing insights, with companies focusing on deeper integration and ongoing client relationships [26][27]. - Pricing strategies are evolving to include tiered subscriptions and usage-based models, allowing for more flexible engagement with clients [27][28]. Future Directions - Companies in the AI-native UXR space must strengthen their competitive moats by building proprietary data networks and ensuring compliance with data protection regulations [34][35]. - The role of human researchers is transitioning from execution to strategic oversight, emphasizing the need for creativity and strategic thinking in UXR [35][36].

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Core Insights - Keplar is a market research startup utilizing voice AI technology to conduct customer interviews, offering faster and cheaper analysis reports compared to traditional market research firms [3][4] - The company recently raised $3.4 million in seed funding led by Kleiner Perkins, with participation from SV Angel, Common Metal, and South Park Commons [3] - Keplar's platform allows businesses to set up research projects in minutes, transforming product-related questions into interview guides [4] Company Overview - Founded in 2023 by Dhruv Guliani and William Wen, Keplar emerged from a founder incubation program [3] - The startup aims to replace traditional market research methods, which rely on manual surveys and interviews, with conversational AI [4] - Keplar's AI voice researcher can directly contact existing customers if granted access to the client's CRM system, producing reports and presentations similar to those from traditional research firms [5] Technology and Innovation - The advancements in large language models (LLMs) have made it feasible for voice AI to conduct realistic conversations, often leading participants to forget they are interacting with AI [5] - Keplar's clients include notable companies such as Clorox and Intercom, indicating its growing presence in the market [5] Competitive Landscape - Keplar is not the only AI company targeting the market research sector; competitors include Outset, which raised $17 million in A round funding, and Listen Labs, which secured $27 million from Sequoia Capital [5]

Core Insights - Keplar is a market research startup that leverages voice AI to conduct customer interviews, offering faster and more cost-effective analysis compared to traditional market research firms [2][4] Company Overview - Keplar was founded in 2023 by Dhruv Guliani and William Wen, who identified the potential of conversational AI to replace traditional market research methods [3] - The company recently raised $3.4 million in seed funding led by Kleiner Perkins, with participation from SV Angel, Common Metal, and South Park Commons [2] Technology and Methodology - Keplar's platform allows companies to set up studies in minutes, transforming product-related questions into interview guides [4] - The AI voice assistant engages with participants, asking probing questions to gather insights on customer preferences [4][5] - If granted access to a client's CRM, the AI can reach out to existing customers, and the results are compiled into reports and presentations similar to those produced by human researchers [5] Market Context - Keplar's technology has advanced to the point where participants often forget they are interacting with AI, indicating a high level of realism in the conversations [5][6] - The startup's clients include notable companies such as Clorox and Intercom [6] - Keplar faces competition from other AI companies in the customer research space, including Outset and Listen Labs, which have also secured significant funding [6]

RIWI Closes Working Capital Loan FacilitySeptember 15, 2025 4:01 PM EDT | Source: RIWI Corp.Toronto, Ontario--(Newsfile Corp. - September 15, 2025) - RIWI Corp. (TSXV: RIWI) (OTC Pink: RWCRF) (the "Company" or "RIWI"), a market research platform, global trend-tracking and prediction technology firm, is pleased to announce that it has closed its previously announced loan facility with Pathfinder Asset Management Limited (the "Lender"), an insider of the Company, to obtain a $1,000,000 CAD worki ...

Financial Performance - RIWI reported revenues of $1,495,370 for the quarter ending June 30, 2025, representing a 45.7% increase from $1,026,112 in Q2 2024. Revenue sources included $868,718 in transaction revenue, $387,103 in recurring revenue, and $239,549 in project-based revenue. The twelve-month trailing revenue reached a record $6,039,778 as of quarter-end [4] - The company recorded a net loss of $336,380 and an operating loss of $291,248 for the period, compared to a net loss of $108,826 and an operating loss of $96,269 for the same quarter in 2024 [4][5] Cost Savings Initiatives - In early August 2025, RIWI initiated a Cost Savings Plan aimed at streamlining sales and operations, expected to yield annual cost savings of approximately $600,000, with impacts anticipated in Q3 2025 and full effects by Q4 2025 [4][6] Customer Engagement and Product Development - RIWI signed 32 customer contracts in the three months ended June 30, 2025, including 9 new customers, indicating continued demand for its solutions [4] - The company released two significant product enhancements: a self-service sample portal for customers to manage their projects independently and a synthetic AI data generator for researchers to access statistically robust data at a lower cost [4] Financing Activities - Subsequent to Q2 2025, RIWI reached an agreement with Pathfinder Asset Management Limited for a $1,000,000 CAD working capital loan, with a term of two years and an interest rate of 12% per annum. The loan will also include a bonus of 20% in common shares, amounting to $200,000 [4][8] Market Presence and Brand Building - RIWI continued to invest in brand visibility by participating in industry events such as the Insights Innovation Exchange in Europe and Quirk's Event in New York City, which support market acceptance of its research and sample solutions [4]

Company Overview - Ipsos has appointed Jean-Laurent Poitou as the new Chief Executive Officer, effective September 15, 2025, replacing Ben Page [2][10] - The company is one of the largest market research firms globally, operating in 90 markets and employing nearly 20,000 people [11] Market Dynamics - The market served by Ipsos is significant and dynamic, with strong demand from businesses and public institutions for timely and reliable data regarding their environments, markets, competitors, and performance [3] - There is an evolving demand for data that is produced securely and analyzed with precision, particularly in shorter timeframes, leveraging both human input and digital models [3] Strategic Positioning - The Board believes Ipsos is well-positioned to meet the evolving needs of its clients due to its scale, expertise, geographic coverage, and service diversity, aiming to regain a higher growth trajectory [4] - Ipsos intends to play an active role in transforming its industry by enhancing its capabilities for rapid data production, analysis, and reporting [7] Leadership Transition - The decision to appoint a new CEO aims to provide Ipsos with the momentum needed to adopt and implement a credible growth plan [5] - Jean-Laurent Poitou brings over 30 years of experience in digital transformation and artificial intelligence from his previous roles at Accenture and Alvarez & Marsal [6] Future Vision - Poitou expressed his commitment to leading Ipsos into its next growth chapter, leveraging the company's strong reputation, quality teams, and existing initiatives in technology and artificial intelligence [9] - The company aims to build a differentiated market research firm powered by science and technology while maintaining its core values [10]